Joybuy Insights

Choosing dog food and treats: a practical guide for every dog

A bag of dog food and a box of dog treats may seem like quick purchases. Yet dog owners regularly pay too much for a product that does not suit their dog’s age, size or nutritional needs. When it comes to dog food and treats, there are three key pitfalls to look out for.

Common purchasing mistakes when buying dog food and treats

1. Confusing a treat with complete food

Not every product containing meat, chicken or fish is suitable as a daily meal. Complementary pet food is intended as a reward, topper or snack. It does not replace complete dog food.

So always check the label to see whether the product is described as complete food. INABA Churu, for example, is intended as a treat or reward and contains a lot of moisture, but it is not a replacement for a complete meal. Pure meat products, such as wet food with goat or horse, are not automatically nutritionally complete either.

2. Taking marketing claims at face value

Words such as ‘natural’, ‘premium’ or ‘dental care’ say little on their own about whether a product is suitable for your dog. Look at the ingredients list, analytical constituents, portion information and recommended target group.

Claims about performance come from the brand or product description. According to Rosewood’s product description, the Trio Sticks may help reduce plaque and tartar through chewing. They are not a replacement for examination or care from a vet.

3. Failing to consider size and calories

A small dog may struggle with a large, hard chew. A large dog may swallow a small dog treat too quickly. In addition, several treats a day can unknowingly make up a significant proportion of a dog’s calorie intake.

Use treats as part of your dog’s daily feeding plan. The G'woon Beef Strips packaging, for example, states that treats should make up no more than 10% of the daily calorie intake. Adjust the amount according to your dog’s weight, age, activity level and body condition.

What should you look for in dog food and treats?

1. Check the nutritional status

For the main meal, look for complete dog food suitable for the correct life stage, such as adult dogs. With wet dog food, also check the serving size and storage instructions after opening.

For treats, look for the designation complementary pet food. This helps prevent a tasty reward from accidentally replacing your dog’s daily food.

2. Check moisture, protein and fat

Wet food generally contains a lot of moisture. The INABA Churu varieties state a moisture content of approximately 88 to at least 90%, depending on the variety. This makes them suitable as a soft reward, topper or extra-moist treat. Fresh drinking water should always be available.

Also compare crude protein and fat. The INABA Chicken Seafood variety lists 9.5% crude protein and 0.6% crude fat, while the double chicken variety lists 9.0% protein and 0.4% fat. These figures are useful for comparison, but they do not, on their own, determine whether a product is suitable for your dog.

3. Consider texture, size and ingredients

For dog training treats, small portions that are easy to measure out are useful. A soft tube can be practical during a walk, while dog chews take more time and require supervision.

Read the ingredients list if your dog has sensitivities. G'woon Beef Strips contain, among other ingredients, cereals and 18% beef, while some other dog treats state that they contain no added cereals. ‘Free from the 14 main EU allergens’ does not automatically mean that every dog will tolerate the product well. Stop using the product if a clear intolerance reaction occurs and ask a vet for advice if necessary.

Product choices for different dogs and occasions

Suitable for: Budget-conscious beginners
RENO Dog Chunks Sauce Beef - 1.24 kg

RENO Dog Chunks Sauce Beef - 1.24 kg

Why it suits this profile: The 1.24 kg pack is practical for households with several dogs or for anyone who regularly serves wet food. This variety contains chunks of beef in gravy and is intended for adult dogs.

How this product avoids the pitfall

The product description states that this is complete and balanced food for adult dogs. Check the current packaging for the full composition and feeding guidelines.

Key benefit & highlights

1.24 kg contents; beef in gravy; store unopened in a cool, dry place and use leftovers within 48 hours when refrigerated.

Suitable for: Shoppers looking for premium quality
HERRMANN'S MANUFAKTUR Pure Goat Meat Dog Food, 400 g

HERRMANN'S MANUFAKTUR Pure Goat Meat Dog Food, 400 g

Why it suits this profile: According to the product information, this variety contains 100% goat, consisting of muscle meat, lung and heart. It appeals to shoppers looking for a short ingredients list and a specific protein source.

How this product avoids the pitfall

The composition is clearly described. However, check whether additional vitamins and minerals are needed, as a product containing one animal species is not automatically complete dog food.

Key benefit & highlights

400 g pack; 10.4% crude protein; 5% crude fat; cooked in its own juices.

Suitable for: Specific uses & intensive users
INABA Churu Dog Multipack 2 Chicken Seafood Varieties 20 pcs.

INABA Churu Dog Multipack 2 Chicken Seafood Varieties 20 pcs.

Why it suits this profile: The tubes are suitable for training, rewards or use as a topper. The multipack combines chicken with tuna and salmon, allowing you to offer a range of flavours.

How this product avoids the pitfall

The product information clearly states that this is a treat. Use the recommended amount of 1 to 2 tubes per day as a starting point and adjust it to suit your dog.

Key benefit & highlights

20 tubes of 12 g; at least 90% moisture; give directly or mix into your dog’s usual food.

Suitable for: Dogs that love to chew
Rosewood Dog Trio Sticks Small 10pcs

Rosewood Dog Trio Sticks Small 10pcs

Why it suits this profile: These small dog chews are intended for smaller dogs and combine rawhide with dried chicken. They are suitable as a longer-lasting dog treat, rather than a quick training reward.

How this product avoids the pitfall

The size is specifically listed as small. Always supervise your dog while it is chewing and remove loose, small pieces to prevent swallowing.

Key benefit & highlights

10 pieces; no added cereals or gluten according to the product description; store in a cool, dry place.

Looking for more options?

We have put together a complete, up-to-date list of products that fully meet these strict selection criteria and the applicable European safety regulations.

How to give treats safely

  • Give dog treats in small quantities and count them as part of your dog’s daily food intake.
  • Choose dog training treats that are easy to break up or portion out.
  • Only give hard chews when the size is suitable for your dog.
  • Supervise your dog with chews and remove any small broken-off pieces.
  • Store opened wet food in the fridge according to the label.
  • Always make sure fresh drinking water is available.
  • Introduce a new treat gradually, especially if your dog has a sensitive stomach or known food reactions.

Frequently asked questions about dog food and treats

Is wet dog food suitable as a daily meal?

That depends on the designation on the label. If it states complete food for adult dogs, the product is intended as a complete meal when used according to the feeding guidelines. If it states complementary pet food, use it as a snack, topper or reward.

How many dog treats can a dog have per day?

There is no set amount that suits every dog. Consider your dog’s body weight, activity level and total calorie intake. A practical guideline found on many packs is that treats should provide no more than approximately 10% of daily calories. If you give several rewards, you may need to reduce the main meal accordingly.

Are dental-care dog treats a replacement for brushing teeth?

No. According to brands’ own product information, certain chews may encourage chewing and help reduce plaque or tartar. The effect varies from dog to dog. Supervision while chewing and regular dental check-ups remain important.