Joybuy Insights

Choosing dog food and dog treats: a practical guide for every dog

Choosing the right dog food and dog treats seems simple, until you start comparing labels. One product is a complete meal, while another is merely a reward. Terms such as “natural”, “grain-free” or “with chicken” do not tell the whole story either.

For dog owners in the Netherlands, these three common pitfalls are particularly important:

  • Confusing a treat with everyday food: dog biscuits, dog treats, dog chew bones and dental sticks for dogs are usually complementary feed. They do not replace a complete meal.
  • Reading marketing claims without checking the ingredients: “with chicken” could mean that the recipe contains only a small percentage of chicken. Always check the ingredients list and analytical constituents.
  • Choosing the wrong size or life stage: puppy food, adult dog food and food for small or large breeds do not have the same nutritional guidelines. A large chew, for example, may be unsuitable for a small dog.

What should you look for in dog food and dog treats?

1. Check whether the product is complete or complementary feed

The packaging will generally state whether the product is complete feed or complementary feed. Dry dog food and many types of wet dog food are intended as everyday food when they are labelled as complete feed.

Treats such as INABA Fun Bites, Pedigree Jumbone and chew bones are complementary. Include them within your dog’s daily calorie intake. For several products in the available information, the guideline is that treats should provide no more than 10% of daily calories. If necessary, reduce the main meal and always follow the feeding advice on the packaging.

2. Consider age, weight and breed size

The right food depends on your dog’s life stage and size:

  • Puppy food: tailored to growth and often divided into several meals a day.
  • Adult dog food: intended for maintenance once the growth stage is over.
  • Food for small breeds: often has smaller kibble and its own feeding schedule.
  • Food for large or active dogs: check the energy value and recommended portion carefully.
  • Dog food for sensitive dogs: do not choose based only on the front of the bag. Check all animal protein sources and discuss persistent symptoms with a vet.

Age claims can vary from one brand to another. For example, the Pedigree Jumbone Mini product states that it is intended for adult small dogs weighing up to 15 kg and is not suitable for young puppies. These kinds of restrictions are more important than a general image of a puppy or small breed on the packaging.

3. Compare ingredients and analytical constituents

Ingredients are generally listed in descending order by weight. So, when choosing dog food with chicken or dog food with lamb, check how much of that ingredient is actually present.

Examples:

  • The composition of g’woon Chunks in Jelly includes meat and animal derivatives, including 4% chicken, cereals and minerals.
  • Eukanuba Life Care Adult Small/Medium Lamb & Rice lists lamb and rice as key ingredients, but also mentions chicken as an additional protein source.
  • Farmina N&D Pumpkin Lamb contains 22% fresh, boneless lamb and 20% dried lamb.
  • Orijen Original Prey lists chicken, turkey, herring, cod and egg, among other ingredients, with an analytical protein content of 38%.

A high protein percentage is not automatically suitable for every dog. Also consider fat, fibre, moisture, energy per kilogram and the recommended daily portion. In wet food, the protein percentage often appears lower because of the high moisture content. Therefore, do not compare wet and dry food based on a single percentage alone.

Grain-free dog food: when is it relevant?

Grain-free dog food contains no cereals, but that does not mean it is automatically necessary or suitable. In grain-free recipes, cereals are often replaced with ingredients such as peas, lentils, potatoes or sweet potatoes.

According to the product information, Orijen Original Prey and Buddy Free-range Duck are grain-free. Farmina N&D Pumpkin Lamb also states that it has a grain-free composition. If your dog has a sensitivity, always check the full label: a recipe may contain chicken or other protein sources as well as lamb. If you suspect an allergy or intolerance, seeking advice from a vet is wiser than repeatedly changing food yourself.

Treats, chews and dental claims

Dog biscuits and dog treats are useful as rewards during training, but pay attention to size, calories and frequency. According to the product information, soft INABA Bites and Fun Bites are intended as small rewards or food toppers. Once opened, these products should be refrigerated or used within the stated period.

When choosing dental sticks for dogs and dog chew bones, these points are particularly important:

  1. Size: choose a variety suited to your dog’s weight and chewing strength.
  2. Supervision: never leave a dog alone with a chew. Also check for any pieces that have come loose.
  3. Composition: a chew is not automatically a complete food.
  4. Effect: when a brand says that a treat helps reduce plaque or tartar, present this as a brand claim. According to g’woon’s product information, the Dog Chew Bones are intended for chewing and are described as supporting dental care. They are not a substitute for check-ups or care recommended by your vet.

Our recommendations for different types of dog owners

Suitable for: Budget-conscious beginners
g'woon Chunks in Jelly With Chicken Adult Dog 415g

g'woon Chunks in Jelly With Chicken Adult Dog 415g

Why it suits this profile: A 415-gram tin is easy to portion and intended as complete wet food for adult dogs.

How this product avoids the pitfall

The product information makes it clear that this is adult food, not puppy food.

Key benefit & advantages

Chicken in jelly, 415 g per tin and easy storage; refrigerate after opening and use within two days.

Suitable for: Shoppers looking for top quality
Orijen Original Prey Dog Food 11.4 kg

Orijen Original Prey Dog Food – 11.4 kg

Why it suits this profile: The detailed ingredients list and stated analytical values make it easier to compare the product in detail.

How this product avoids the pitfall

The packaging states that this is complete food; however, check the life stage and feeding guidelines for your dog.

Key benefit & advantages

11.4 kg, 38% crude protein and a recipe with chicken, turkey, fish and egg; grain-free according to the product information.

Suitable for: Specialised use & intensive users
Orijen Puppy Formula High-Protein Grain-Free Dry Dog Food

Orijen Puppy Formula High-Protein Grain-Free Dry Dog Food

Why it suits this profile: Designed for puppies of different breeds, with a feeding schedule that takes age and weight into account.

How this product avoids the pitfall

The product information explicitly mentions puppies and recommends a gradual transition over seven to ten days.

Key benefit & advantages

11.4 kg of dry food, 38% crude protein and a grain-free composition with chicken, turkey, egg and fish.

Suitable for: Budget-conscious beginners
g'woon Dog Dental sticks Medium 180g

g'woon Dog Dental sticks Medium 180g

Why it suits this profile: A simple complementary treat for medium-sized dogs, with clear usage instructions.

How this product avoids the pitfall

This variety is specifically labelled for medium-sized dogs and gives one stick per day as a guideline.

Key benefit & advantages

180 g pack, 1% crude fat and a composition with cereals, vegetable protein extracts and minerals.

Looking for more options?

We have put together a complete, up-to-date list of products that fully meet these strict selection criteria and the applicable European safety regulations.

Frequently asked questions about dog food and dog treats

What is the difference between dry and wet dog food?

Dry food contains little moisture and is easy to weigh and store. Wet food contains a lot of moisture and is often sold in portions. Compare products based on whether they are complete, their ingredients, energy content and the total daily portion. Combining the two may be possible, but adjust the quantity and introduce the change gradually.

How many dog treats can a dog have per day?

This depends on weight, activity, age and the type of treat. Follow the guideline on the packaging and, preferably, keep complementary food below 10% of daily calorie intake. For small dogs, even a few dog biscuits can provide a relatively high number of calories.

How should you store dog food and treats after opening?

Store dry food and treats in a sealed container in a cool, dry place. Opened wet food should be covered and kept in the fridge. The stated shelf life varies by product: some INABA products must be used within 24 hours, while g’woon wet food should be consumed within two days according to the product information. Always check the original packaging.

What should you look for in dog food for sensitive dogs?

Check all protein sources, cereals and additives rather than just the front of the packaging. For example, a recipe with lamb may also contain chicken. If skin, stomach or intestinal problems keep recurring, consult a vet.