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Choosing dog food without falling into marketing traps: how to find the right meal

A bag of dog food featuring words such as “premium”, “natural” or “grain-free” can seem like a safe choice at first glance. However, these terms do not always tell you enough about whether it is suitable for your dog. The right choice mainly depends on age, size, activity level, ingredients and whether the product is complete food or complementary food.

In this article, you’ll learn what to look for in dry dog food, wet dog food and treats. You’ll then find some popular choices for different households and situations.

Three common dog food pitfalls

1. Mistaking a prominent ingredient for a complete nutritional profile

“Dog food with chicken” only tells you something about a flavour or ingredient. Also check whether the product is described as complete and balanced dog food. A product sold as complementary food or a treat is not intended to be a complete daily meal.

This is particularly important with treats. INABA Fun Bites Dog Chicken Wraps, for example, are intended as a treat, training reward or aid for hiding a small tablet. According to the product information, they are not a meal. You should also limit treats to a maximum of around 10% of your dog’s daily calorie intake, as stated in the product information.

2. Assuming “grain-free” automatically means more suitable

Grain-free dog food contains no grains, but that does not automatically make it suitable for every dog. The recipe may still contain pulses, potato starch or other sources of carbohydrates. So check the full ingredients list and the analytical constituents.

Does your dog have a food allergy, a medical condition or recurring gastrointestinal problems? Don’t choose solely on the basis of a marketing term. Discuss an adapted feeding plan with a vet.

3. Underestimating portion size and shelf life

A large bag of dry food may seem economical, but only if your dog tolerates the food well and you use it within its shelf life. Once opened, wet food needs to be refrigerated and, according to the product information, should usually be used within 48 hours.

When buying a multipack of dog food, also check the weight per portion. Four 150-gram trays are different from twelve pouches with a smaller weight. It’s therefore best to compare the price per kilogram or per complete meal.

Important points to check before buying

1. Life stage and size

Nutritional needs vary depending on your dog’s life stage. Look for the following descriptions:

  • Puppy food: formulated for growth; check whether it is intended for small, medium or large breeds.
  • Adult dog food: suitable for maintenance once your dog is fully grown.
  • Senior dog food: intended for older dogs; the recommended age varies by brand and size.
  • Dog food for small, medium or large dogs: kibble size and portion guidance may differ.

For example, a large-breed puppy has a different growth period from a small dog. Always follow the feeding table on the packaging and adjust the amount according to activity level and body condition.

2. Complete food or complementary food

Look on the label for the legally required description “complete pet food” or similar wording. Wet dog food sometimes explicitly states that it is complete food for adult dogs. Treats, on the other hand, are often described as complementary food.

Also check the analytical constituents, such as:

  • Crude protein
  • Crude fat
  • Crude fibre
  • Crude ash
  • Moisture content
  • Sometimes calcium, phosphorus or omega-3

These figures are not a quality ranking, but they can help you compare products objectively.

3. Ingredients, packaging and changing food

Ingredients are generally listed in descending order by weight. Don’t just look at the image on the product page; check the label when your order arrives too. Pay attention to the animal species, flavour, age suitability, net quantity and any warnings.

When changing food, make the switch gradually over around seven days. Mix increasing amounts of the new food with the old food and monitor how your dog responds. Always provide plenty of fresh drinking water.

Recommended dog food for different profiles

Suitable for: Budget-conscious beginners
Pedigree Dry Adult Chicken 12 kg

Pedigree Dry Adult Chicken 12 kg

Why it suits this profile: A large pack of dry food for adult dogs that need a familiar, practical daily meal.

How this product avoids the pitfall

The product description states that this is a complete dry meal for adult dogs. Check the feeding table and current recipe on the packaging.

Key benefit & highlights

12 kg pack; dry kibble; the product description mentions support for digestion and dental health through fibre, protein and kibble texture.

Suitable for: Shoppers seeking top quality
Orijen Original Prey Dog Food 11.4 kg

Orijen Original Prey Dog Food – 11.4 kg

Why it suits this profile: For dog owners who value a detailed ingredients list, a high stated protein content and a grain-free recipe.

How this product avoids the pitfall

The product page specifies, among other details, 38% crude protein, 18% crude fat and a grain-free recipe. However, make sure this formulation is suitable for your dog.

Key benefit & highlights

11.4 kg pack; chicken, turkey, fish and egg listed as ingredients; according to the product information, complete food for all life stages.

Suitable for: Specific needs & intensive users
Eukanuba Life Care dog adult large chicken 15kg

Eukanuba Life Care dog adult large chicken 15kg

Why it suits this profile: Designed for adult large-breed dogs, with a large bag for households that need a substantial amount of food every day.

How this product avoids the pitfall

The age and breed group are clearly stated in the product description. This means you don’t have to choose food for small or medium-sized dogs based on pack size alone.

Key benefit & highlights

15 kg contents; chicken listed as a source; the product information mentions L-carnitine, glucosamine, calcium and a fibre blend, among other ingredients.

Suitable for: Specific needs & intensive users
Orijen Puppy Formula High-Protein Grain-Free Dry Dog Food 11.4 kg

Orijen Puppy Formula High-Protein Grain-Free Dry Dog Food

Why it suits this profile: For puppy owners looking for a large pack and wanting to follow the feeding table carefully during the growth stage.

How this product avoids the pitfall

The product description mentions puppies of all breeds and provides separate feeding guidelines for each age. Do not overfeed, and check whether it is suitable for your puppy’s expected adult size.

Key benefit & highlights

11.4 kg contents; grain-free recipe; according to the product information, 38% crude protein and kibble sized for puppy mouths.

Looking for more options?

We’ve put together a complete, up-to-date list of products that fully meet these strict selection criteria and the applicable European safety regulations.

Wet food, dry food or a combination?

Dry dog food is easy to portion and practical for everyday meals. Keep an opened bag sealed and store it in a cool, dry place. Wet food has a high moisture content and can be useful for dogs that prefer softer textures. Rosewood Dog Pâté Chicken & Beef Flavor, for example, is a soft pâté for adult dogs of all sizes; the product information lists chicken and beef as the main ingredients.

Combining dry and wet food can be practical, but adjust the total amount accordingly. Don’t automatically give the full recommended portion of both products. A gradual change is advisable for dogs with sensitive stomachs.

Frequently asked questions about dog food

How often should I feed my dog?

This depends on age, size, activity level and the food you choose. Adult dogs are often fed once or twice a day. Puppies usually need several smaller meals. Use the feeding table on the packaging as a starting point and adjust the amount according to body condition.

Is expensive dog food always more suitable?

No. Price alone does not indicate whether a product is right for your dog. Compare the ingredients, analytical constituents, net quantity, life stage and price per kilogram. A complete food with a simple recipe may be more practical than a product packed with marketing terms.

How long does opened wet food stay fresh?

Keep leftovers covered in the fridge and follow the instructions on the packaging. For the wet food examples mentioned, a maximum of 48 hours after opening is generally stated. Don’t leave wet food at room temperature for extended periods, and never use packaging that is bulging, leaking or damaged.