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Choosing dog food without falling into marketing traps: how to find the right meal for your dog

Choosing dog food seems straightforward until you compare the labels. One bag highlights a high protein content, while another uses terms such as “natural”, “grain-free” or “premium dog food”. On their own, these words say little about whether the food is suitable for your dog. Age, body weight, breed size, activity level and the full recipe are more important.

In this buying guide, you’ll learn what to look for in dry dog food, puppy food, lamb dog biscuits and dog food with fish. We’ll also discuss when dog treats or wet dog snacks can be a useful addition, but not a replacement for a complete meal.

Three common pitfalls when choosing dog food

1. One prominent ingredient doesn’t tell you everything

A description such as “with lamb”, “with pumpkin” or “with fish” does not automatically mean that this ingredient makes up the largest proportion. Check the ingredients list and the percentages. For example, Farmina N&D Pumpkin Lamb Adult Small Dog Food lists fresh boneless lamb at 22% and dried lamb at 20%. That is more specific than simply calling it “lamb dog biscuits”.

2. Grain-free isn’t a universal solution

Grain-free dog food contains no grains, but that does not automatically make it suitable for every dog with a sensitive digestive system. Grains may have been replaced with ingredients such as peas, chickpeas, sweet potato or pea starch. So look at the complete recipe and observe how your dog responds. If symptoms keep returning or you suspect a food sensitivity, it’s wise to consult a vet.

3. Treats can quickly become a second meal

Dog treats, soft snacks and wet dog snacks are intended as rewards or supplementary foods. INABA Fun Bites Chicken Wraps with sweet potato, for example, states that it is complementary pet food. The packaging recommends one to two portions per day, depending on the dog. Keep rewards limited and, where necessary, deduct them from the daily food allowance.

Important specifications to check

1. Life stage and kibble size

Puppy food is formulated for growth and has different nutritional ratios from food for adult dogs. Pay attention to breed size too. Small dogs often benefit from smaller kibble, while medium-sized and large breeds may have different feeding schedules and energy requirements.

Always check the legal designation on the packaging, such as complete food for puppies or complete food for adult dogs. “Complete” means that the product is intended to provide a full daily diet. A complementary product, such as a treat, does not serve this purpose.

2. Protein source and analytical constituents

Don’t compare only the protein percentage; look at the source of the protein too. Farmina N&D Pumpkin Duck Adult Medi/Maxi lists fresh and dried duck as important animal ingredients. Farmina N&D Ocean Salmon Adult Medi/Maxi includes salmon, dried salmon protein, cod and herring, among other ingredients.

The analytical constituents provide practical information. For example, the salmon variety lists 30% crude protein, 18% fat and 9% moisture. Food with a higher fat content is not automatically suitable for every dog; activity level, body condition and portion size all matter.

3. Feeding guidance, transition and storage

Use the feeding table on the packaging as a starting point. Adjust the amount according to your dog’s weight, activity level and body condition. When introducing a new product, make the change gradually, usually over about seven days. One example schedule is:

  • Days 1–2: 90% old food and 10% new food.
  • Days 3–4: 60% old food and 40% new food.
  • Days 5–6: 30% old food and 70% new food.
  • From day 7: entirely new food.

Store dry food sealed in a cool, dry place. After opening, wet snacks should be refrigerated according to the packaging instructions and are often best used within 24 hours. Always provide fresh drinking water.

Product choices for different types of dog owner

Suitable for: Budget-conscious beginners
Beneful Happy Adult 7+ Chicken & Vegetables - Dog Food - 1.4 kg

Beneful Happy Adult 7+ Chicken & Vegetables - Dog Food - 1.4 kg

Why it suits this profile: A 1.4 kg bag is practical if you’d like to try a smaller quantity first for an older dog aged seven or over.

How this product avoids the pitfall

The product information states the age group and analytical values, including 24% protein, 8% fat and 3% crude fibre. This lets you compare products using concrete data.

Key benefit & advantages

Complete food for older dogs aged seven and over, in a small pack with a chicken and vegetable recipe.

Suitable for: Shoppers seeking premium quality
Farmina N&D Ocean Salmon Adult Medi/Maxi 12 kg

Farmina N&D Ocean Salmon Adult Medi/Maxi 12 kg

Why it suits this profile: Suitable for owners looking for a large pack and a clearly specified fish-based formula for adult medium-sized and large dogs.

How this product avoids the pitfall

The ingredients list gives percentages for salmon and cod. Protein, fat, moisture, omega-3, DHA and EPA are also specified.

Key benefit & advantages

30% crude protein, 18% fat and 12 kg contents; intended as complete food for adult medium-sized and large dogs.

Suitable for: Specific needs & intensive users
Orijen Whole Prey Healthy Coat with Red Meat Adult Dog Food 11.4 kg

Orijen Whole Prey Healthy Coat with Red Meat Adult Dog Food 11.4 kg

Why it suits this profile: An option for active adult dogs if you’re considering several animal protein sources and a large pack.

How this product avoids the pitfall

The product details provide separate percentages for beef, wild boar, bison, lamb, pork and sardines. This makes the protein mix easy to check.

Key benefit & advantages

38% crude protein, 18% fat and 11.4 kg contents; the recipe also contains pulses, vegetables and fish oil.

Suitable for: Puppy owners
Farmina N&D Prime Chicken Puppy Mini 2.5 kg

Farmina N&D Prime Chicken Puppy Mini 2.5 kg

Why it suits this profile: Designed for small puppies from eight weeks to twelve months, with a smaller pack to help maintain freshness and make the transition easier to manage.

How this product avoids the pitfall

The product information states the life stage, breed size and a transition period of at least seven days. The packaging remains the definitive guide for the daily portion.

Key benefit & advantages

2.5 kg contents, chicken as the primary animal protein source and an analytical protein content of 36%, according to the product details.

Looking for more options?

We’ve put together a complete, up-to-date list of products that fully meet these strict selection criteria and the applicable European safety regulations.

Frequently asked questions about dog food

What dog food is suitable for a sensitive dog?

Start by looking at the complete ingredients list, rather than choosing solely based on terms such as “hypoallergenic dog food” or grain-free. A recipe with one clearly specified protein source can make comparisons easier, but suitability varies from dog to dog. If diarrhoea, itching or other symptoms persist, a vet should help guide your choice of food.

How often should I feed my dog?

This depends on age, size, activity level and body condition. For many adult dogs, divide the daily amount between one or two meals. Puppies often need several smaller portions. Use the feeding table on the packaging as a starting point and check your dog’s weight regularly.

Are dog treats and wet snacks healthy as an addition?

They can be practical for training or as a reward, but complementary pet food does not replace a complete meal. Check the moisture, fat and calorie content, and stick to the recommended amount. INABA Churu Dog Multipack, for example, states that one to two tubes per day can be given as a treat, depending on the dog’s size.