Buying dog and cat food online seems simple, until you have to choose between dozens of flavours, brands and pack sizes. However, eye-catching packaging tells you little about whether a product is right for your pet. Their age, weight, activity level and any sensitivities all affect which food is the right choice.
Look out for these common pitfalls:
First, check whether the product is intended for a dog or cat, and which life stage it is for. Then consider your dog’s size. Food for small breeds often has smaller kibble. For large breeds, food for large dogs or large-breed puppies can be more practical, as the feeding guidelines take their expected adult weight into account.
Examples:
Look for the designation complete and balanced pet food or the legal term “complete pet food”. According to the product information, this means the food is intended to be fed as a daily staple. Also check the percentages of protein, fat, crude fibre and ash.
A higher protein percentage doesn’t automatically make a product suitable for your pet. The overall composition and daily amount remain important. For example, Beneful Happy Adult 7+ lists 24% protein and 8% fat, while according to the label, Purina One Sterilcat contains 37% protein and 13% fat. These figures are only useful when comparing foods for the same species and life stage.
Always follow the feeding guidelines on the packaging and adjust the portion to suit your pet’s activity level, body condition and any changes in weight. Make sure they also have plenty of fresh drinking water.
Read the ingredients list from top to bottom. Ingredients are generally listed in descending order by weight. Look for the main animal protein source, any grains and the presence of added fibre or oils.
Grain-free dog food may be suitable if you want to avoid grains, but “grain-free” doesn’t mean better. Some grain-free formulas contain ingredients such as peas, chickpeas or sweet potato. If you suspect an allergy or your pet has ongoing digestive problems, it’s better to consult a vet than to keep switching foods yourself.
For cats with sensitive digestion, Purina One Sensitive Adult Cat Food Turkey & Rice Formula is a targeted option in the range. According to the product information, this formula contains no added wheat. The claim of 24% less smelly faeces in 14 days comes from Purina research, so it should be understood as a brand claim, not a guaranteed result.
Why it suits this profile: An affordable 1.4 kg bag for owners of adult dogs who want to try a smaller quantity first. The product information states that the food is suitable for adult dogs of all weights.
The label lists the composition, analytical constituents and feeding guidelines. This lets you check portion sizes rather than relying on the packaging alone.
1.4 kg pack; the product information lists 15% protein, 8% fat and whole grains as a source of fibre.
Why it suits this profile: For dog owners looking for a detailed ingredients list and a high proportion of animal ingredients. The bag is particularly practical for households with plenty of dry storage space.
The product page lists specific ingredients such as chicken, turkey, herring, cod and egg. You can see which protein sources are included, rather than relying on a general flavour name.
11.4 kg pack; according to the product information, 38% crude protein, 18% crude fat and complete food for all life stages.
Why it suits this profile: Formulated for large-breed puppies expected to weigh at least 30 kg as adults. The large pack suits households that feed several portions each day.
The intended users are clearly described. This helps you avoid buying general adult food for a fast-growing large-breed puppy.
Developed for large-breed puppies; the product information lists chicken, egg, flatfish, fruit and vegetables as ingredients.
Why it suits this profile: A small pack for adult cats if you want to try a turkey and rice formula and see how your cat responds to it first.
The product description identifies the intended cats, the first protein source and the absence of added wheat. If your cat has genuine symptoms, check the ingredients and ask a vet for advice.
800 g pack; according to the product information, complete food for adult cats, with turkey as the first ingredient.
We’ve put together a complete, up-to-date list of products that meet these strict selection criteria and current European safety regulations.
This varies by brand and packaging. Keep the bag tightly sealed in a cool, dry place. Always check the best-before date and any instructions on the label about using the food after opening. The smell, texture and your pet’s willingness to eat it may change if the bag has been open for a long time.
No. “Premium” is mainly a marketing term and doesn’t tell you by itself which food is right for your dog or cat. Compare the species, life stage, ingredients, analytical constituents, pack size and feeding guidelines. A complete food with a simple composition may be a better fit than a more expensive product with ingredients your pet doesn’t need.
Use the guidelines on the packaging as a starting point. The right amount depends on your pet’s weight, age, activity level, condition and whether their diet also includes wet food or treats. Check their weight regularly and adjust portions gradually. If your pet is growing, overweight or has health problems, it’s best to consult a vet.