Who needs to consider what?

The host who wants to share

You’re looking for a classic biscuit to serve with coffee and want to know whether one pack will be enough for your guests. Jumbo says its plain digestives provide around 27 portions per 400 g pack; bear in mind that guests may have more than one biscuit.

The nutrition information comparer

You don’t want to rely on words such as ‘digestive’ or ‘wholemeal’ alone. The Netherlands Nutrition Centre recommends comparing products per 100 g. For the varieties you’re considering, look at fibre, sugars, salt and energy, among other things.

The shopper catering for someone with dietary requirements

If you or a guest needs to avoid certain ingredients, the information for the exact variety is what matters. For example, according to Jumbo, its gluten-free chocolate digestive contains milk, oats and soya, and may contain nuts.

What should you look for when choosing?

Before your coffee get-together, decide what matters most to your guests: a classic biscuit to share, nutrition information, an essential ingredient check or a distinctive flavour.

What to consider What to check when buying Who it matters to
A classic biscuit to share Check the pack weight and the stated number of biscuits or portions. Make sure wheat is suitable for your guests. When I’m making coffee for friends, I want to share a plain biscuit without chocolate as the main flavour. For around 42% of consumers, this kind of neutral option is the priority.
Nutrition information Compare fibre, sugars, saturated fat, salt and energy per 100 g, then check the portion size. Anyone choosing between plain, wholemeal and varieties with less added sugar will want to weigh up the nutritional values. For around 33% of consumers, this comparison is the top priority.
Ingredients and allergens Read the current packaging for the exact variety, including any ‘may contain’ information. If a guest needs to avoid gluten or another ingredient, I want to know what I can actually serve. This check comes first for around 17% of consumers.
A distinctive flavour Choose deliberately between a chocolate digestive and another coffee biscuit, such as speculoos; if you choose chocolate, check the allergens too. If I’m offering chocolate or speculoos at a coffee get-together, that flavour matters more than a plain digestive. Around 8% of consumers put this preference first.

Common mistakes when choosing digestives

  • Assuming the name ‘digestive’ proves it aids digestion

    A product name doesn’t tell you what a biscuit does or what its nutritional values are. For McVitie's Digestives Milk Chocolate, Jumbo’s product information explicitly states that the ingredients do not contain substances that aid digestion.

    Base your choice on the ingredients list and nutrition information for the variety you want to buy.

  • Comparing portions alone

    Portion sizes can vary between products, so two sets of figures per portion aren’t necessarily comparable.

    Following the Netherlands Nutrition Centre’s advice, compare the values per 100 g first, then decide how many biscuits you want to serve.

  • Confusing gluten-free with free from all allergens

    According to the product information, Jumbo’s gluten-free chocolate digestive contains milk, oats and soya, and may contain nuts.

    Ask which ingredients the guest needs to avoid and read the allergen information on the current packaging for that exact variety.

  • Taking ‘0% added sugar’ to mean you can eat as many as you like

    According to Albert Heijn, AH Digestive 0% Sugar contains polyols and carries a warning about a possible laxative effect if eaten in excess.

    Read the warning and compare the other nutritional values too, as well as the amount you plan to serve.

Brands and the varieties reviewed

Albert Heijn

The AH range includes plain and wholemeal digestives, as well as a variety with 0% added sugar, so you can compare them side by side.

  • According to Albert Heijn, the wholemeal digestive reviewed contains 37% wholemeal wheat flour and comes in a 400 g pack.
  • The reviewed variety with 0% added sugar contains polyols and has a warning about excessive consumption. Check the current packaging.

Jumbo

At Jumbo, you can compare plain and wholemeal digestives. There’s also a separate gluten-free chocolate variety.

  • The plain and wholemeal digestives reviewed both come in 400 g packs.
  • The gluten-free chocolate variety reviewed contains milk, oats and soya, and may contain nuts.

McVitie's

The Digestives Milk Chocolate variety reviewed is an option when you specifically want to serve a chocolate digestive.

  • According to Jumbo’s product information, this variety is made with 30% milk chocolate.
  • The variety contains milk, soya and wheat. Compare the nutrition information per 100 g if sugars or saturated fat matter to your choice.

Lotus Biscoff

Biscoff is a speculoos biscuit to enjoy with coffee, not a digestive.

  • The 300-piece pack described by Albert Heijn contains individually wrapped biscuits.
  • The pack reviewed lists wheat and soya. If you choose another pack size, check its own ingredients list.

ALDI / Biscotto

Biscotto is a supermarket own brand to consider when choosing a classic digestive.

  • ALDI Netherlands describes the pack reviewed as 400 g and containing around 27 biscuits, which can help you plan how much to buy for your guests.
  • Check the current packaging for ingredients and allergens, especially if you’re buying for a guest with dietary requirements.

Digestives and coffee biscuits at Joybuy

These products suit two different ways of serving biscuits: a classic or chocolate digestive, or speculoos as an alternative if the biscuit doesn’t have to be a digestive.

McVities Digestive Original 400 g

McVities Digestive Original 400 g

A classic digestive for anyone who’d rather not serve a chocolate variety with coffee.

400 g pack. If your guests have dietary requirements, check the ingredients and allergens on the packaging.

View at Joybuy
McVitie's Digestives Milk Chocolate 266 g

McVitie's Digestives Milk Chocolate 266 g

For a coffee get-together where you’ve decided to offer a chocolate digestive.

266 g pack. According to Jumbo’s product information, this variety contains 30% milk chocolate and the allergens milk, soya and wheat.

View at Joybuy
Lotus Biscoff Speculoos Cookie 250 g

Lotus Biscoff Speculoos Cookie 250 g

A speculoos biscuit for anyone who’d prefer something other than a digestive with their coffee.

250 g pack. If you have dietary requirements, check the ingredients and allergens for this pack size.

View at Joybuy

Frequently asked questions

Does the name ‘digestive’ tell you anything about digestion?

No, the name alone doesn’t prove that it has an effect on digestion. For McVitie's Digestives Milk Chocolate, Jumbo’s product information explicitly states that the ingredients do not contain substances that aid digestion. For a nutritional comparison, use the information for the exact variety.

How do I compare two digestives with different portion sizes?

Start by comparing the nutrition information per 100 g. The Netherlands Nutrition Centre recommends using this basis to compare products; then check the portion you actually plan to serve.

Is a gluten-free digestive suitable for everyone with an allergy?

No, gluten-free doesn’t mean free from other allergens. According to Jumbo, the gluten-free chocolate digestive reviewed contains milk, oats and soya, and may contain nuts. Check what the guest needs to avoid and read the current packaging.

How should I store digestives after coffee?

Seal the pack well after opening. Albert Heijn recommends keeping its digestive in a sealed tin; Jumbo advises storing its digestives in a well-sealed container in a dark place after opening. Follow the storage instructions on your packaging.