Who might these choices matter to?

If you want to compare fibre content

You’re looking for a digestive to enjoy with coffee or tea and want to know what a wholemeal option offers. Albert Heijn lists 6 g of fibre per 100 g for AH Digestive wholemeal; Jumbo lists 5.8 g per 100 g for Jumbo Digestive Wholemeal. Compare the other nutritional values too.

If you buy biscuits for several occasions

You want to know how many biscuits or portions a pack contains and whether you can buy it in the way you prefer. Albert Heijn, Jumbo, Lidl Netherlands and ALDI Netherlands list digestives in 400 g packs; the number of portions and how they’re sold may vary.

If you need to check ingredients

You’re looking for a product that meets your requirements around gluten, wheat, milk, soya or sugars. Check the ingredients and allergen information for your chosen option: even a digestive labelled gluten-free may contain other allergens.

What should you look for when choosing?

First, decide which feature matters most for your snack break. Then compare the relevant values per 100 g and, if you want to know what you get in one biscuit, per portion too.

What to consider What to check when buying Who it matters to
Fibre and wholemeal ingredients Compare fibre per 100 g and check which types of flour are listed in the ingredients. I want to choose a wholemeal biscuit with my tea and know how much fibre it contains. Around 31% of consumers give fibre and wholemeal ingredients top priority.
Pack size and portions Check the pack weight, the stated portion size and whether the product is available online or in store. I buy biscuits for several snack breaks and want to know in advance how many portions the pack contains. Pack size comes first for around 31% of consumers.
Sugars and allergens Read the ingredients, allergen information and warnings; check sugars and any polyols per 100 g. If I need to avoid certain ingredients or keep an eye on sugars, my chosen option needs to meet that requirement. This is the first concern for around 23% of consumers.
Flavour and type of biscuit Decide whether you want a plain digestive or an option such as one with chocolate, and compare the nutritional information for each. With my coffee, I’m mainly looking for the flavour of a classic biscuit or perhaps a chocolate option. Around 15% of consumers put flavour preference first.

Common mistakes

  • Judging a biscuit on fibre alone

    Fibre content doesn’t tell you how much sugar, salt or saturated fat a digestive also contains. The Voedingscentrum advises looking beyond the front of a snack pack.

    Compare the nutritional information per 100 g and check the portion size shown on the label too.

  • Confusing gluten-free with free from all allergens

    For its Lekker Vrij van Gluten Digestives Milk Chocolate, Jumbo lists milk, oats and soya as ingredients; the product may also contain nuts.

    If you have an allergy, read the up-to-date ingredients and allergen information for the exact option you want to buy.

  • Overlooking the other ingredients in a 0% sugar option

    According to Albert Heijn, AH Digestive 0% sugar contains the sweeteners maltitols and isomalt. The product information warns that excessive consumption may have a laxative effect.

    As well as sugars, check the ingredients, nutritional values and warnings on the pack.

Brands compared

McVitie's

The Original is a classic digestive for anyone looking for a plain biscuit.

  • Jumbo’s product information lists 3.7 g of fibre per 100 g for McVitie's Digestives Original.
  • This option contains wheat, may contain milk and lists 10.1 g of saturated fat per 100 g; these details don’t necessarily apply to other options.

Albert Heijn

Albert Heijn offers regular, wholemeal and 0% sugar digestives, which you can compare by ingredients and nutritional values.

  • AH Digestive wholemeal lists 6 g of fibre per 100 g.
  • The wholemeal option contains wheat. The 0% sugar option contains polyols and carries a warning that excessive consumption may have a laxative effect.

Jumbo

At Jumbo, you can compare options including a wholemeal digestive and a gluten-free chocolate variety.

  • Jumbo Digestive Wholemeal lists 5.8 g of fibre per 100 g.
  • The gluten-free chocolate option contains milk, oats and soya, and may contain nuts. So, gluten-free doesn’t mean free from these other allergens.

Biscotto (ALDI)

ALDI lists Biscotto Digestive Biscuits as a regular digestive for anyone mainly interested in checking the pack size.

  • ALDI Netherlands lists a 400 g pack containing around 27 biscuits.
  • Check the ingredients, allergen information and nutritional values on the pack before comparing this option by its ingredients.

Sondey / Lidl

Lidl Netherlands lists 400 g packs of plain Digestives as an in-store product.

  • The listed pack size lets you check how many portions the pack contains.
  • To compare fibre, sugars or allergens, read the label on the current pack.

Lotus Biscoff

Biscoff is a different kind of biscuit to enjoy with coffee, not a digestive.

  • Lotus Bakeries describes Biscoff as crunchy, with a caramelised flavour.
  • Don’t use Biscoff as a like-for-like comparison with a wholemeal or gluten-free digestive; compare the ingredients and nutritional information for each product.

Digestives on Joybuy

This Original option suits anyone looking for a classic digestive to enjoy with coffee or tea. Use the product information to check the pack size and ingredients.

McVities Digestive Original, 400 g pack

McVities Digestive Original 400 g

A classic plain digestive to enjoy with coffee or tea.

Pack size: 400 g. For this Original option, Jumbo lists 3.7 g of fibre and 10.1 g of saturated fat per 100 g. Contains wheat and may contain milk; if you have an allergy, check the current label.

View on Joybuy

Frequently asked questions

Is a wholemeal digestive automatically the right choice for my snack break?

No. A higher fibre content doesn’t answer all your questions about what’s in it. Albert Heijn lists 6 g of fibre per 100 g for its wholemeal digestive, while Jumbo lists 5.8 g for its wholemeal option. Compare sugars, saturated fat, salt and portion size too.

Is every digestive containing oats gluten-free?

No. The presence of oats alone doesn’t tell you whether a product is labelled gluten-free. Check the claim and the up-to-date allergen information on the pack you choose; Jumbo’s gluten-free chocolate digestive also lists milk and soya, and may contain nuts.

What else should I look out for in a 0% sugar digestive?

Check the other ingredients, nutritional values and warnings too. For AH Digestive 0% sugar, Albert Heijn lists maltitols and isomalt, and warns that excessive consumption may have a laxative effect.

How should I store digestives after opening?

Follow the storage advice on the pack and seal the biscuits well after opening. Albert Heijn and McVitie's product information recommends storing them in a sealed pack or biscuit tin.