Which option is right for your stall?

Stallholder looking for one standard biscuit

You want to offer a classic digestive alongside hot drinks or oliebollen, and keep track of allergen information for just one variety. The standard digestive biscuits from Jumbo and Albert Heijn contain wheat.

Stallholder who prefers wholemeal

You’re specifically looking for a digestive biscuit made with wholemeal ingredients. The Jumbo wholemeal digestive biscuit we reviewed also contains wheat, so it isn’t a gluten-free option.

Stallholder offering a separate gluten-free option

You want to offer a biscuit specifically labelled gluten-free and can keep track of other allergens for each product. Those other allergens still matter, even with a gluten-free digestive biscuit.

What should you look for when choosing?

First decide what type of biscuit you want to offer. Then compare the ingredients, allergens and storage instructions on each pack.

What to consider What to check when buying Who it matters to
Classic digestive biscuit Choose a plain variety if you don’t want chocolate or speculoos; check the pack for wheat and other allergens. If I’m selling one biscuit alongside coffee or tea, I want to keep the choice simple. Around 40% of consumers buying for a stall put this kind of standard option first.
Wholemeal option Compare the wholemeal ingredients and fibre per 100 g; wholemeal doesn’t mean gluten-free. If I’m looking for a different biscuit profile, I check the ingredients in the wholemeal variety. Around 30% of these consumers prioritise a wholemeal option.
Gluten-free option Check that the specific pack is labelled gluten-free, and read the information about other allergens too. If I’m offering a gluten-free biscuit, I also need to be able to tell customers about other allergens. For around 20% of these consumers, this separate option is their first priority.
Different flavour Decide whether you want a chocolate variety or speculoos instead of a plain digestive; compare the ingredients in each product. If I want a biscuit with a different flavour, I choose it deliberately and update my allergen information. Around 10% of these consumers put flavour first.

Common mistakes

  • Assuming wholemeal means gluten-free

    Jumbo’s wholemeal digestive biscuit contains wheat. So a wholemeal label doesn’t mean the biscuit is suitable for a gluten-free offering.

    For that, only use a product specifically labelled gluten-free, and check the other allergens on the current pack too.

  • Selling biscuits loose without allergen information

    According to the Netherlands Food and Consumer Product Safety Authority, information about allergens must be available to customers when selling unpackaged food.

    Keep product information for each variety. Make sure customers can get allergen information before buying, and follow the NVWA’s requirements if you provide it verbally.

  • Treating chocolate and speculoos as the same choice

    A chocolate digestive or speculoos biscuit has different ingredients and may contain different allergens from a plain digestive. Lotus Biscoff is also speculoos, not a digestive biscuit.

    Only add one of these biscuits as a deliberate flavour option, and update the allergen information for each product.

  • Not sealing opened packs properly

    If you serve biscuits repeatedly, a pack may stay open for longer. The storage instructions for the standard digestive biscuits we reviewed say to store them in a dry place and reseal the pack securely after opening.

    Only open packs when you need them, and store any remaining biscuits according to the instructions on the pack.

Brands compared

McVitie's

A classic digestive for anyone looking to offer an Original variety.

  • Albert Heijn lists the Original multipack we reviewed as containing 2 × 400 g.
  • This wheat-based digestive isn’t a gluten-free option; check the current pack for a statement about the possible presence of milk too.

Albert Heijn

Own-brand standard and wholemeal digestive biscuits to compare side by side.

  • According to Albert Heijn, the wholemeal variety contains 37% wholemeal wheat flour and 22% wheat flour.
  • Both varieties we reviewed contain wheat; check each pack for additional allergens.

Jumbo

Own-brand standard and wholemeal digestive biscuits, plus a separate gluten-free chocolate variety.

  • Jumbo lists 3,1 g of fibre per 100 g for its standard digestive and 5,8 g per 100 g for the wholemeal variety.
  • The standard and wholemeal varieties contain wheat. The separate gluten-free chocolate variety contains milk, oats and soya, among other ingredients, and may contain nuts.

Schär

A dedicated digestive option for a stall looking to offer a biscuit specifically labelled gluten-free.

  • The Digestive Landtaler we reviewed is described as gluten-free and comes in a pack of 3 × 50 g.
  • The product contains soya and may contain lupin and egg, so other allergens still matter to customers.

Lotus Biscoff

A speculoos biscuit for anyone deliberately choosing a different flavour instead of a digestive.

  • Lotus Bakeries describes Biscoff as a caramelised speculoos biscuit.
  • According to Lotus Bakeries’ ingredient information, it contains wheat flour and soya flour; it isn’t a digestive biscuit or a gluten-free alternative.

Digestive biscuits for a classic option

This Joybuy pick is suited to a stall considering a classic Original digestive as an extra biscuit to sell. Check the packaging and allergen information for the way you plan to serve it.

McVities Digestive Original, 400 g pack

McVities Digestive Original 400 g

A classic digestive to offer alongside your stall’s range. This variety comes in a 400 g pack; if serving the biscuits loose, check the allergen information on the current pack.

This isn’t a gluten-free option: the product information lists wheat and cereals containing gluten. It may contain milk.

View at Joybuy

Frequently asked questions

Can I sell digestive biscuits loose from the pack?

Yes, as long as customers can get information about the allergens present before buying. According to the Netherlands Food and Consumer Product Safety Authority, you can provide this information in writing or verbally. If you provide it verbally, there are also requirements about how the information is made available and how customers are directed to it at the point of sale.

Is a wholemeal digestive biscuit also gluten-free?

No: the Jumbo Digestive Volkoren we reviewed contains wheat. For a separate gluten-free option, choose a product labelled gluten-free, then check the other allergens too.

How should I store digestive biscuits after opening?

Seal the pack securely and follow the storage instructions on it. The Jumbo and Albert Heijn product information we reviewed says to store the biscuits in a dry place and keep them in a tightly sealed container after opening.

Should I check ‘may contain’ statements too?

Yes, include this information when telling customers about allergens. Among the products we reviewed, a standard digestive may contain milk, while a gluten-free variety may list other allergens. Always check the label on the exact pack you’re offering.