What should you look for when choosing?
First decide what type of biscuit you want to offer. Then compare the ingredients, allergens and storage instructions on each pack.
| What to consider |
What to check when buying |
Who it matters to |
| Classic digestive biscuit |
Choose a plain variety if you don’t want chocolate or speculoos; check the pack for wheat and other allergens. |
If I’m selling one biscuit alongside coffee or tea, I want to keep the choice simple. Around 40% of consumers buying for a stall put this kind of standard option first. |
| Wholemeal option |
Compare the wholemeal ingredients and fibre per 100 g; wholemeal doesn’t mean gluten-free. |
If I’m looking for a different biscuit profile, I check the ingredients in the wholemeal variety. Around 30% of these consumers prioritise a wholemeal option. |
| Gluten-free option |
Check that the specific pack is labelled gluten-free, and read the information about other allergens too. |
If I’m offering a gluten-free biscuit, I also need to be able to tell customers about other allergens. For around 20% of these consumers, this separate option is their first priority. |
| Different flavour |
Decide whether you want a chocolate variety or speculoos instead of a plain digestive; compare the ingredients in each product. |
If I want a biscuit with a different flavour, I choose it deliberately and update my allergen information. Around 10% of these consumers put flavour first. |
Digestive biscuits for a classic option
This Joybuy pick is suited to a stall considering a classic Original digestive as an extra biscuit to sell. Check the packaging and allergen information for the way you plan to serve it.
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McVities Digestive Original 400 g
A classic digestive to offer alongside your stall’s range. This variety comes in a 400 g pack; if serving the biscuits loose, check the allergen information on the current pack.
This isn’t a gluten-free option: the product information lists wheat and cereals containing gluten. It may contain milk.
View at Joybuy
Frequently asked questions
Can I sell digestive biscuits loose from the pack?
Yes, as long as customers can get information about the allergens present before buying. According to the Netherlands Food and Consumer Product Safety Authority, you can provide this information in writing or verbally. If you provide it verbally, there are also requirements about how the information is made available and how customers are directed to it at the point of sale.
Is a wholemeal digestive biscuit also gluten-free?
No: the Jumbo Digestive Volkoren we reviewed contains wheat. For a separate gluten-free option, choose a product labelled gluten-free, then check the other allergens too.
How should I store digestive biscuits after opening?
Seal the pack securely and follow the storage instructions on it. The Jumbo and Albert Heijn product information we reviewed says to store the biscuits in a dry place and keep them in a tightly sealed container after opening.
Should I check ‘may contain’ statements too?
Yes, include this information when telling customers about allergens. Among the products we reviewed, a standard digestive may contain milk, while a gluten-free variety may list other allergens. Always check the label on the exact pack you’re offering.