What should you look for when choosing?
Start by comparing digestives per 100 g, then consider the portion you want to eat. If you need to avoid gluten or other allergens, check that the product is suitable for you before comparing its nutritional values.
| What to consider |
What to look for |
Who is this important for? |
| Energy and portion size |
Compare kcal per 100 g and check how many grams or biscuits are included in the stated portion. |
If you want to decide in advance how many biscuits fit into an eating occasion, the energy in the portion you’ll actually eat is particularly useful. For around 50% of consumers, this is the main consideration. |
| Sugars and ingredients |
Check sugars, energy and fibre per 100 g. For a 0% sugar option, also check the polyols and any usage warning. |
If reducing sugar is the main reason for switching biscuits, the claim on the front of the pack shouldn’t take the place of comparing energy. This is the priority for around 30% of consumers. |
| Gluten and allergens |
Check the current gluten-free claim and allergen information on the packaging. |
If you need to avoid gluten or a particular ingredient, you’ll want to know first whether the biscuit is suitable. For around 20% of consumers, suitability is the primary consideration when choosing. |
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Frequently asked questions
Is a digestive an obvious choice when managing your weight?
No. The name ‘digestive’ doesn’t in itself tell you whether a biscuit suits your eating pattern. Check the nutritional values and how much you eat. The Netherlands Nutrition Centre recommends focusing on your overall diet when managing your weight.
Does a 0% sugar digestive contain far fewer calories too?
Not necessarily. Albert Heijn lists 465 kcal per 100 g for AH Digestive 0% suiker and 485 kcal per 100 g for regular AH Digestive. The 0% sugar option also contains polyols, so read the warning on the packaging.
How do I compare biscuits with different portion sizes?
First compare the nutritional values per 100 g, then check the weight of the portion you want to eat. The Netherlands Nutrition Centre recommends comparing products per 100 g; for your own portion, the energy per biscuit or serving matters too.
Can I choose a regular digestive if I need to avoid gluten or wheat?
Don’t assume a regular digestive is suitable. Check the current ingredients and allergen information on the packaging. If you need to avoid gluten, look for a clear gluten-free claim. Gluten-free doesn’t mean a product is free from other allergens.
Why should I check the packaging if I’ve viewed the biscuit online?
The current packaging is important because ingredients and nutritional values can change. If you need to avoid an ingredient, be sure to check the allergen information again. The Netherlands Food and Consumer Product Safety Authority stresses that allergens must be clearly shown on the label.