Who is this relevant for?

Caterers with a shared topping bar

If you’re serving bread, rusk or a dessert with a shared topping, you need to decide how guests will serve themselves and how allergen information will be made available at the serving point.

Organisers who need to serve individual portions

If every attendee needs to receive a sealed portion in advance, the packaging format is crucial. A stated serving size on a shared pack doesn’t mean the portions are individually wrapped.

Organisers catering for gluten-related dietary requirements

According to Jumbo’s product information, De Ruijter Gestampte Muisjes contain wheat and cereals containing gluten. Check the pack you’ll actually be serving before preparing allergen information for guests.

What should you look for when choosing?

First decide whether the topping will be shared or individually sealed. Then check the allergen information and consider how you want to serve it.

What to consider What to check before buying Who it matters to
Individual portions Check whether each portion is individually sealed. The 6 g per portion stated by Albert Heijn for the 270 g pack is nutritional information, not an indication that the contents are individually wrapped. If I want to hand attendees a sealed portion quickly, I need an individually wrapped product. For around 42% of consumers, individual portions are the top priority.
Allergen information Check the ingredients and allergens on the pack you buy; Jumbo lists wheat and cereals containing gluten. If serving it unpackaged, make information available to guests at the serving point. When guests need to be able to see in advance which allergens the topping contains, clear information matters most to me. Allergen management comes first for around 33% of consumers.
Presentation and use Choose a suitable base and serving method for the sprinkles. Compare the format of Gestampte Muisjes with Feest Muisjes or Anijshagel, without treating these products as identical. For a breakfast or dessert spread, I mainly want the topping to suit what I’m serving. Presentation and use are the deciding factors for around 25% of consumers.

Common mistakes

  • Mistaking a serving size for an individually wrapped portion

    For the 270 g pack, Albert Heijn lists a serving size of 6 g and 45 servings. This describes nutritional servings, not 45 individually sealed portions ready to hand out.

    If sealed portions are required, check whether the product page or packaging explicitly states that the product is individually wrapped.

    Portioning it yourself takes extra time and may require serving equipment.

  • Describing the topping as gluten-free

    Jumbo lists wheat starch and identifies wheat and cereals containing gluten as allergens in De Ruijter Gestampte Muisjes.

    Use the current packaging for allergen information, and check any alternative separately before serving it.

  • Describing sprinkles as a ‘single bar’

    Albert Heijn and Jumbo describe Gestampte Muisjes as a topping or bread spread in a 270 g pack, not as a bar.

    In your catering plan, describe what guests will actually receive: a shared topping, or an individually wrapped product if this has been confirmed.

Relevant brand to consider

De Ruijter

Albert Heijn and Jumbo’s product pages describe De Ruijter Gestampte Muisjes, Feest Muisjes and Anijshagel as different types of sprinkles for bread or toppings.

  • The confirmed product ranges differ in format and pack size: Gestampte Muisjes 270 g, Feest Muisjes 330 g and Anijshagel 300 g.
  • These product pages don’t describe Gestampte Muisjes as an individually wrapped bar or sealed catering portion. Check the ingredients and allergens for each product you choose; according to the relevant product pages, the varieties listed contain wheat or cereals containing gluten.

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Frequently asked questions

Are De Ruijter Gestampte Muisjes gluten-free?

No. Jumbo’s product information lists wheat starch, wheat and cereals containing gluten. Also check the label on the pack you’ll actually be serving.

What allergen information do I need to provide if I serve the sprinkles unpackaged?

The Netherlands Food and Consumer Product Safety Authority says you must inform guests about allergens present when serving food unpackaged. Written or electronic information must be available at the serving point. You may provide the information verbally subject to certain conditions, including displaying a clear notice and having staff who can give the information directly before purchase.

Does 45 servings mean I’ll get 45 sealed catering portions?

No. Albert Heijn lists 45 servings of 6 g as nutritional information for one 270 g pack. This doesn’t mean the contents are pre-portioned or individually wrapped.

How should I store Gestampte Muisjes before the conference?

Store them in a dry place, as stated in the product information from Albert Heijn and Jumbo. Also follow the best-before date and any instructions on the pack you’re using.