Choose a fresh roll sold individually if you want to serve dinner without having to bake anything at home. If you’d like to serve warm rolls just before eating, a part-baked option is a better fit, provided you have the time and space in your oven or air fryer. Match the size and ingredients to your menu, and always check the label on the exact product if anyone has an allergy.
You want to put a nicely presented roll on the table after your shopping, without having to bake bread while you’re cooking. Buying an individual roll from the in-store bakery also lets you choose a quantity that suits your guests.
You want to serve warm rolls just before dinner and can make room in your oven or air fryer. Check the cooking instructions on the pack you’ve chosen before planning the rest of your menu.
You check the ingredients and allergens in bread for guests, or want to know whether a product contains baker’s salt or iodised salt. Terms such as spelt, sourdough and organic don’t replace checking the label.
First decide whether you want bread that’s ready to serve straight away or something you can bake just before dinner. Then check that the ingredients suit your guests and your meal.
| What to consider | What should you check? | Who is this most important for? |
|---|---|---|
| Ready to serve | Check whether the roll is fresh from the in-store bakery, available individually and the right size to serve alongside your meal. | If I want to serve dinner straight after cooking, I’m looking for a roll that’s ready to eat without any extra preparation. For around 42% of consumers, serving straight away is the top priority. |
| Baking until warm | Check the baking instructions for the exact product and make sure your oven or air fryer is available when you need it. | I want to serve the rolls warm just before eating, but I need to fit baking them in around the rest of the cooking. For around 33% of consumers, serving the rolls warm is the most important factor. |
| Ingredients and allergens | Read the latest ingredients and allergen information. Look for baker’s salt or iodised salt if this matters to your choice. | When buying bread for guests, I want to check which grains, seeds and allergens it contains. For around 25% of consumers, checking the label is the top priority. |
These terms don’t tell you which type of salt has been used in a roll. The Netherlands Nutrition Centre says that bread doesn’t have to be baked with baker’s salt.
If you want to know which type of salt your chosen product contains, check the ingredients list on the current packaging.
Spelt is a type of wheat. The spelt and multiseed products mentioned also contain ingredients or allergens you’ll need to consider when buying bread for guests.
Check the latest allergen information for each product; don’t rely on a similar product name.
A part-baked roll needs space in a suitable appliance when you’re ready to serve. Fresh rolls from an in-store bakery, meanwhile, depend on what the branch has available at the time; Lidl says its range of oven-fresh products can vary by branch.
Decide in advance how you want to serve the rolls, and check the pack instructions if you’re choosing a part-baked option.
Albert Heijn sells, among other products under this name, an organic sourdough multiseed roll individually, for anyone who wants to serve bread without baking it at home.
The organic Rustieke Crispy Pistolets are part-baked, making them a good fit for a dinner where you want to choose when to bake the rolls at home.
The sourdough spelt rolls are an option if you want to serve a seeded roll alongside your meal and bake it at home.
Dirk’s rustic multigrain rolls are part-baked, making them a good choice if you want bread to serve alongside dinner.
ALDI sells individual plain white rolls from its in-store bakery, for anyone looking for a simple roll to serve alongside dinner.
These rolls are an option if you’re looking for four to serve as a side. Before dinner, check the packaging to see whether they’re ready to serve or need baking.
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A pack of four rolls for serving alongside dinner. Check the packaging for preparation instructions and the latest ingredients and allergen information.
A fresh roll from the in-store bakery is a good choice if you want to serve bread without baking it. A part-baked option works well if you’d like to serve warm rolls just before eating. If you choose the latter, check that you can fit the preparation into your cooking schedule and have a suitable appliance available.
Yes, if the instructions for the exact product say it can be prepared in an air fryer. For PLUS Korenlanders spelt rolls, PLUS recommends preheating to 200 °C and baking for four minutes. Don’t use these settings for other rolls.
No, you can’t assume that every roll does. According to the Netherlands Nutrition Centre, bread doesn’t have to be baked with baker’s salt. Check the label to see whether your chosen product lists baker’s salt or iodised salt.
No, those descriptions don’t mean that a roll is gluten-free. Spelt is a type of wheat, and the organic and spelt varieties mentioned contain cereals that contain gluten. If you’re catering for guests with an allergy or dietary restriction, check the latest information on the exact product packaging.
