Who are these choices relevant to?

Pack-size comparers

For anyone buying biscuits to enjoy on several occasions and weighing up whether a pack size suits their needs and storage options.

Fans of dark chocolate

For anyone looking for a biscuit with dark chocolate and wanting to tell the difference between dark chocolate, cocoa ingredients and a flavour description on the label.

Ingredient and allergen checkers

For anyone who needs to check the ingredients or wants to compare biscuits using the nutritional information per 100 g.

What should you consider when choosing?

Start with what you expect from the chocolate: a mention of dark chocolate means something different from a specific cocoa percentage. Then check whether the pack suits how much you use, and read the label if the ingredients or nutritional values matter to your choice.

What to consider What to check Who it matters to
Pack size Check the weight and consider whether you can finish the biscuits after opening, following the storage instructions. If I'm buying biscuits to enjoy on several occasions, I want a pack that suits how much I use. Pack size is the top priority for around 25% of consumers.
Dark chocolate and cocoa Check whether the label mentions dark chocolate and what any cocoa percentage refers to: the chocolate or the whole biscuit. I'm looking for a biscuit that demonstrably contains dark chocolate, rather than relying on a dark-sounding flavour name. This ingredient composition matters most to around 42% of consumers.
Ingredients and nutritional information Read the current ingredients and allergen information; compare nutritional values such as sugars and fats per 100 g. If I have an allergy, I need to be able to check the ingredients. When comparing nutritional values, I want to use the same quantity as a basis. Checking the label is the top priority for around 33% of consumers.

What could you get wrong?

  • Judging by pack size alone

    A larger pack isn't necessarily right for how much you use, especially if you won't finish the biscuits within the recommended time after opening.

    Consider the pack weight alongside the storage instructions and choose an amount that suits your needs.

  • Assuming a dark chocolate flavour means lots of cocoa

    A flavour description doesn't give you a cocoa percentage. The 30% dark chocolate that Albert Heijn lists for AH Digestive puur describes the proportion of the biscuit that is chocolate, not the cocoa percentage of that chocolate.

    Look for a specific percentage and check whether it applies to the chocolate or the whole biscuit.

  • Choosing a mixed pack when you only want dark chocolate biscuits

    ALDI's Biscotto chocolate biscuits combine biscuits with dark, white and milk chocolate. So not every biscuit in the pack will suit someone who prefers dark chocolate.

    Choose a mix like this if you want a variety of chocolate flavours; otherwise, check the product description and ingredients for an individual biscuit.

  • Skipping the label because the biscuits look dark

    The word ‘dark’ doesn't tell you which allergens a biscuit contains or what its nutritional values are.

    Before buying, read the ingredients and allergen information on the current pack. Use the nutritional information per 100 g if you want to compare products.

Brands and product ranges to consider

Albert Heijn

AH Digestive puur is an example for anyone looking for a biscuit that explicitly lists dark chocolate.

  • Albert Heijn states that the 300 g pack of biscuits contains 30% dark chocolate.
  • That proportion of chocolate doesn't tell you how much cocoa the chocolate contains.

Jumbo

Jumbo Chocolate Cookies with Dark Chocolate Chips are a different type of biscuit from a digestive with a chocolate coating.

  • The product description mentions dark chocolate chips; the pack contains 225 g.
  • If you want a particular cocoa percentage, look for it explicitly on the label rather than relying on the product name.

Biscotto / ALDI

Biscotto chocolate biscuits come in a mixed pack for anyone who wants to share a variety of chocolate flavours.

  • ALDI describes a 250 g pack of 20 biscuits with dark, white and milk chocolate.
  • This mix isn't a pack of dark chocolate biscuits only.

Lotus Biscoff

Lotus Biscoff is a flavour alternative if you'd prefer a caramelised biscuit to one with dark chocolate.

  • Lotus Bakeries describes Biscoff as crunchy and caramelised.
  • That description doesn't make Biscoff an alternative for anyone specifically looking for dark chocolate.

Lidl

When browsing the biscuits in Lidl's range, check the packaging to make an informed choice about dark chocolate.

  • Check the product name and ingredients for each item to see whether dark chocolate is mentioned.
  • Don't infer a cocoa percentage from the shelf section or a dark-sounding product name.

Related Joybuy products

Related products will be available soon.

Frequently asked questions

Does ‘dark’ mean a biscuit contains lots of cocoa?

No, these words don't tell you the cocoa percentage on their own. For example, Albert Heijn says that AH Digestive puur is made up of 30% dark chocolate; this isn't the cocoa percentage of the chocolate. If it matters to your choice, look for a separate percentage on the label.

How do I choose the right pack for shopping on a budget?

As well as the pack weight, consider the ingredients and how many biscuits you'll actually use. A large pack isn't necessarily right if you can't finish it after opening in line with the storage instructions.

Should I check the allergens in biscuits with dark chocolate?

Yes. If allergens matter to you, check the current ingredients list: dark chocolate in the name tells you nothing about the biscuit's other ingredients. The Netherlands Food and Consumer Product Safety Authority explains that 14 allergens must be listed on the label.

How should I store an opened pack of AH Digestive puur?

Follow the storage instructions on the pack. Albert Heijn says to store AH Digestive puur in a cool, dark and dry place, and to keep it in a sealed tin after opening.