What should you look for when choosing?
When choosing ontbijtkoek to enjoy with coffee and cake, first decide what matters most to you: a clearly stated cocoa or chocolate flavour, the nutritional information, or a suitable pack that’s available to buy.
| What to consider |
What to check before buying |
Who it matters to |
| Cocoa or chocolate |
Check whether cocoa powder or dark chocolate is listed in the ingredients, and look for any stated percentage. If you’re choosing a variety with nuts, check the allergen information too. |
If I’m looking for a pronounced cocoa flavour with my coffee, I don’t want to rely on the colour or name. Around 30% of shoppers put this flavour preference first. |
| Sugars and fibre |
Compare sugars and fibre per 100 g and per serving. For varieties with no added sugar, also check the information about sweeteners or polyols. |
If I’m choosing my cake mainly for its nutritional information, sugars and fibre matter more to me than its dark appearance; around 40% of shoppers make this their first consideration. |
| Packaging and availability |
Check whether the cake is sliced or unsliced, and where your preferred variety is available. |
If I’m serving ontbijtkoek with coffee, the packaging needs to suit the occasion and I want to be able to buy the variety I’ve chosen. Packaging and availability come first for around 30% of shoppers. |
Nutritional values for different types of ontbijtkoek don’t automatically apply to a cocoa or chocolate variety. For an average 30 g slice of ordinary ontbijtkoek, the Netherlands Nutrition Centre lists 11,2 g of sugars and 1,1 g of fibre. For an average 30 g slice of ontbijtkoek with no added sugar, it lists 0,8 g of sugars and 5,1 g of fibre. Use the nutritional information on the pack for the cake you’re buying.
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Frequently asked questions
Does ‘cocoa’ in the name mean ontbijtkoek contains lots of cocoa?
No, the name doesn’t tell you how much cocoa it contains. Albert Heijn lists 1% cocoa powder for Peijnenburg Ontbijtkoek Zero Cacao. Check the ingredients and any stated percentage for the cake you’re considering.
Is ontbijtkoek with no added sugar also sugar-free?
No, ‘no added sugar’ doesn’t mean that an ontbijtkoek contains no sugars. The Netherlands Nutrition Centre lists 0,8 g of sugars per 30 g slice for average ontbijtkoek with no added sugar; check the label for the figures for a specific product.
What should I look for in ontbijtkoek with dark chocolate and nuts?
Check the ingredients, nutritional information and allergens on the pack before buying or serving the cake. Lidl lists a luxury variety with dark chocolate and nuts, but the name alone doesn’t tell you its full ingredients.
Does all ontbijtkoek contain iodine-enriched baker’s salt?
Don’t assume it does. The Netherlands Food and Consumer Product Safety Authority describes baker’s salt as a possible source of iodine compounds in bread, bread substitutes and other baked goods. Check the ingredients of the ontbijtkoek you choose.
How should I store opened ontbijtkoek?
Follow the storage instructions on the pack of your ontbijtkoek. PLUS says to store its plain ontbijtkoek in a cool, dry and dark place; check the date on the pack too.