Who is this choice for?

Coffee drinkers looking for cocoa

If you want a distinct cocoa flavour with your coffee, look beyond the colour of the cake. Check the ingredients and any stated cocoa percentage. Albert Heijn lists 1% cocoa powder for Peijnenburg Ontbijtkoek Zero Cacao, so the name alone doesn’t tell you much about the quantity.

Shoppers comparing nutritional information

If sugar and fibre matter more to you than a dark flavour, compare the figures per 100 g and per serving. The Netherlands Nutrition Centre gives averages for ordinary ontbijtkoek and ontbijtkoek with no added sugar; for a specific variety, the information on the pack is what counts.

Shoppers looking to share ontbijtkoek

If you’re having coffee with others, a sliced pack may be more practical than an unsliced cake. Also check where your preferred flavour is available: Lidl lists its luxury ontbijtkoek as an in-store product, subject to availability while stocks last.

What should you look for when choosing?

When choosing ontbijtkoek to enjoy with coffee and cake, first decide what matters most to you: a clearly stated cocoa or chocolate flavour, the nutritional information, or a suitable pack that’s available to buy.

What to consider What to check before buying Who it matters to
Cocoa or chocolate Check whether cocoa powder or dark chocolate is listed in the ingredients, and look for any stated percentage. If you’re choosing a variety with nuts, check the allergen information too. If I’m looking for a pronounced cocoa flavour with my coffee, I don’t want to rely on the colour or name. Around 30% of shoppers put this flavour preference first.
Sugars and fibre Compare sugars and fibre per 100 g and per serving. For varieties with no added sugar, also check the information about sweeteners or polyols. If I’m choosing my cake mainly for its nutritional information, sugars and fibre matter more to me than its dark appearance; around 40% of shoppers make this their first consideration.
Packaging and availability Check whether the cake is sliced or unsliced, and where your preferred variety is available. If I’m serving ontbijtkoek with coffee, the packaging needs to suit the occasion and I want to be able to buy the variety I’ve chosen. Packaging and availability come first for around 30% of shoppers.

Nutritional values for different types of ontbijtkoek don’t automatically apply to a cocoa or chocolate variety. For an average 30 g slice of ordinary ontbijtkoek, the Netherlands Nutrition Centre lists 11,2 g of sugars and 1,1 g of fibre. For an average 30 g slice of ontbijtkoek with no added sugar, it lists 0,8 g of sugars and 5,1 g of fibre. Use the nutritional information on the pack for the cake you’re buying.

Common misconceptions

  • Assuming a cocoa name means there’s lots of cocoa

    Albert Heijn lists 1% cocoa powder for Peijnenburg Ontbijtkoek Zero Cacao. A dark appearance or a name containing ‘cocoa’ doesn’t tell you how much cocoa the cake contains.

    Check the ingredients and any stated percentage before choosing the cake for its cocoa flavour. For chocolate varieties, also check what type of chocolate they contain.

  • Assuming ‘no added sugar’ means ‘sugar-free’

    According to the Netherlands Nutrition Centre, an average 30 g slice of ontbijtkoek with no added sugar still contains 0,8 g of sugars. Peijnenburg Zero Cacao’s product information also warns that excessive consumption may have a laxative effect because of the sweeteners it contains.

    Compare the sugars, fibre and any polyols listed on the label, and check the portion size you’ll actually serve.

  • Assuming a named flavour is always available

    Lidl lists a luxury ontbijtkoek with dark chocolate and nuts, but says it’s sold in stores and is available while stocks last.

    Check whether you can get the variety before planning your coffee break around it. In store, read the full ingredients and allergen information on the pack too.

Brands and shops to consider

Peijnenburg

Peijnenburg offers several types of ontbijtkoek. Albert Heijn also has a product page for sliced Peijnenburg Ontbijtkoek Zero Cacao.

  • For this cocoa variety, Albert Heijn lists 1% cocoa powder in the ingredients.
  • That quantity isn’t a reason to describe it as an ontbijtkoek with a high cocoa content.

Albert Heijn

The online category features its own-brand ontbijtkoek alongside products from brands including Peijnenburg, in sliced, wholemeal and zero varieties.

  • Product pages may show ingredients and nutritional values, which you can compare for a specific variety.
  • Check the pack when you buy: product information can change, and a variety you saw earlier may no longer be available.

Jumbo

Jumbo lists several Peijnenburg varieties, including wholemeal ontbijtkoek and varieties with ginger or nuts.

  • The varieties shown give you a useful way to compare flavours and packaging within the same brand.
  • A range of different flavours doesn’t tell you whether a dark variety contains cocoa, or how much.

PLUS

PLUS lists its own-brand ontbijtkoek in varieties including plain, wholemeal and zero, both sliced and unsliced.

  • The product type and packaging are useful points of comparison if you want to serve ontbijtkoek with coffee.
  • If you’re looking for a cocoa flavour, check the ingredients of the variety you choose; ‘plain’ or ‘wholemeal’ doesn’t indicate that flavour.

Lidl

Lidl lists a dark chocolate and nut variety in its luxury ontbijtkoek range.

  • This description is useful if you specifically want to serve chocolate and nuts with your coffee.
  • Check the pack in store for the ingredients, nutritional information and allergens; the variety description doesn’t give you those details.

Koek & Bakker bij ALDI

ALDI lists Koek & Bakker products including sliced wholemeal ontbijtkoek and sliced zero ontbijtkoek.

  • According to ALDI, the sliced wholemeal variety comes in a 485 g pack.
  • ‘Wholemeal’ and ‘zero’ don’t describe a cocoa or chocolate flavour; check the label separately if that’s what you’re looking for.

Related products on Joybuy

Related products will appear here soon.

Frequently asked questions

Does ‘cocoa’ in the name mean ontbijtkoek contains lots of cocoa?

No, the name doesn’t tell you how much cocoa it contains. Albert Heijn lists 1% cocoa powder for Peijnenburg Ontbijtkoek Zero Cacao. Check the ingredients and any stated percentage for the cake you’re considering.

Is ontbijtkoek with no added sugar also sugar-free?

No, ‘no added sugar’ doesn’t mean that an ontbijtkoek contains no sugars. The Netherlands Nutrition Centre lists 0,8 g of sugars per 30 g slice for average ontbijtkoek with no added sugar; check the label for the figures for a specific product.

What should I look for in ontbijtkoek with dark chocolate and nuts?

Check the ingredients, nutritional information and allergens on the pack before buying or serving the cake. Lidl lists a luxury variety with dark chocolate and nuts, but the name alone doesn’t tell you its full ingredients.

Does all ontbijtkoek contain iodine-enriched baker’s salt?

Don’t assume it does. The Netherlands Food and Consumer Product Safety Authority describes baker’s salt as a possible source of iodine compounds in bread, bread substitutes and other baked goods. Check the ingredients of the ontbijtkoek you choose.

How should I store opened ontbijtkoek?

Follow the storage instructions on the pack of your ontbijtkoek. PLUS says to store its plain ontbijtkoek in a cool, dry and dark place; check the date on the pack too.