Who might this choice be relevant to?

Fans of a pronounced dark chocolate flavour

You’re looking for something with cocoa for a late-night snack and want to compare the stated cocoa content rather than relying on the word ‘dark’ alone.

Snack buyers who want to manage their portion

You want to weigh up how much you use against the nutritional information per 100 g or per portion when having a sweet late-night snack.

Buyers checking ingredients and allergens

You need to distinguish between ingredients and warnings about the possible presence of allergens such as milk, soya or wheat.

What should you look for when choosing?

First decide whether you want anise or chocolate. If you’re choosing chocolate sprinkles, compare the cocoa content and the information that matters for your portion size and ingredient preferences.

What to consider What to check before buying Who it matters most to
Product type Read the product description: according to Albert Heijn, crushed muisjes are sugar-coated aniseed, not chocolate sprinkles. If I’m expecting chocolate in a late-night snack, I don’t want to accidentally buy anise muisjes; around 33% of consumers put choosing the right product type first.
Cocoa content Compare the stated minimum percentage of cocoa solids. Jumbo lists 52% for De Ruijter Specials Intens Puur and 32% for Venz Puur; this won’t tell you exactly how you’ll find the flavour. If you’re after a pronounced dark chocolate flavour, you’ll want to choose based on a specific product listing; cocoa intensity is the top priority for around 25% of consumers.
Portion size and nutritional information Check the sugars and saturated fat per 100 g, and work out how much you’ll actually use. Voedingscentrum gives 15 g as a portion of dark chocolate sprinkles for one slice of bread. For a sweet late-night snack, I want to know how much I’m sprinkling on, rather than just looking at the pack; portion size and nutritional information are the main considerations for around 25% of consumers.
Allergens and diet Check both the ingredients and any warnings about the possible presence of allergens on the current packaging; a vegan label doesn’t replace this check. If I need to avoid certain ingredients, checking the label comes before my taste preference; around 17% of consumers prioritise checking allergens or dietary suitability.

Common mistakes

  • Buying muisjes when you mean chocolate

    Albert Heijn describes crushed muisjes as sugar-coated aniseed. They have a different flavour from dark chocolate sprinkles.

    Search for ‘dark chocolate sprinkles’ if you’re after cocoa, and check the product description.

  • Assuming ‘dark’ means ‘low in sugars’

    A dark chocolate flavour doesn’t tell you how much sugar is in a portion. According to Jumbo, De Ruijter Specials Intens Puur contains 43 g of sugars per 100 g.

    Compare the cocoa content to choose a flavour, then check the nutritional information for the amount you plan to use.

  • Confusing a vegan label with being allergen-free

    The vegan dark chocolate sprinkles described by PLUS also carry a warning that milk and lactose may be present.

    When checking for allergens, read the ingredients and warnings on the pack you’re buying.

Brands to consider

De Ruijter

The range includes traditional muisjes and dark chocolate sprinkles, so first check which type of product you’re looking for.

  • Jumbo lists a minimum of 52% cocoa solids for Specials Intens Puur.
  • The Intens Puur variant reviewed contains milk and soya, and may contain lactose; this information doesn’t automatically apply to other variants.

Venz

The Venz Puur product reviewed is chocolate sprinkles in a 400 g pack.

  • Jumbo lists a minimum of 32% cocoa solids for this variant.
  • The variant reviewed contains milk and soya and may contain lactose; the stated nutritional information is 65 g of sugars per 100 g.

Jumbo

Jumbo Chocoladehagelslag Puur is a standard dark variant reviewed here, available in a 600 g pack.

  • Jumbo lists a minimum of 32% cocoa solids for this variant.
  • The product information states that it contains 65.8 g of sugars per 100 g and that milk may be present.

PLUS

The PLUS dark chocolate sprinkles reviewed carry vegan and Fairtrade Cocoa labels.

  • PLUS lists a minimum of 32% cocoa solids for this variant.
  • The label also warns that milk and lactose may be present; check this separately from the vegan label.

Dark chocolate sprinkles on Joybuy

These products are a good fit if by ‘dark muisjes’ you mean a chocolate topping and are looking for dark chocolate sprinkles. Compare the packaging and current label before choosing a variant.

g'woon dark chocolate sprinkles 400 g

g'woon dark chocolate sprinkles 400 g

For anyone looking for dark chocolate sprinkles to top bread or baked goods. The pack contains 400 g; check the current ingredients and nutritional information if these will influence your choice.

View on Joybuy
De Ruijter dark chocolate sprinkles 390 g

De Ruijter dark chocolate sprinkles 390 g

For anyone wanting to add dark chocolate sprinkles to bread or yoghurt. This variant contains 390 g; the product information reviewed lists milk and soya, so check the current label if allergens are important to your choice.

View on Joybuy

Frequently asked questions

Are dark muisjes the same as dark chocolate sprinkles?

No. Albert Heijn describes crushed muisjes as sugar-coated aniseed; dark chocolate sprinkles are a different product. If you’re after cocoa for your late-night snack, look for chocolate sprinkles.

Can the cocoa percentage help you choose a dark variant?

Yes. The stated minimum percentage lets you compare a specific product specification, but it doesn’t determine on its own whether you’ll like the taste. Jumbo lists a minimum of 52% cocoa solids for De Ruijter Specials Intens Puur and a minimum of 32% for Venz Puur.

Are vegan dark chocolate sprinkles automatically free from milk?

No. The PLUS vegan variant reviewed states that milk and lactose may be present. So, when checking for allergens, read the warnings on the current packaging too.

How should I store muisjes or chocolate sprinkles?

Store the products reviewed in a cool, dry place and follow the instructions and date on the packaging. Check the pack for the latest product information too.

Why does portion size matter with dark chocolate sprinkles?

The amount you sprinkle on determines how much of the stated nutritional values you consume. Voedingscentrum gives 67 kcal, 9.1 g of sugars and 1.3 g of saturated fat for 15 g of dark chocolate sprinkles on one slice of bread; check the label for your product and portion size.