Who is this choice relevant to?

Dark chocolate seekers

You want taai-taai with dark chocolate or a stated cocoa content. A milk chocolate version isn’t an interchangeable choice for you: Jumbo specifically describes its version as milk chocolate.

Putting together an Easter platter

You’re looking for something sweet for Easter, but want to know in advance whether the taai-taai will suit your presentation and be available in time. Albert Heijn, ALDI and PLUS list plain taai-taai in the context of the festive season or St Nicholas celebrations.

Buyers checking allergens

You’re buying for guests and want to check the ingredients on the exact packaging you choose. Albert Heijn and PLUS list milk, wheat and rye, among other ingredients, in their plain taai-taai.

What should you look for when choosing?

First decide whether you’re looking for taai-taai with dark chocolate or want to serve plain taai-taai alongside separate chocolate. These are different products, so then check whether your final choice is suitable for Easter and review its ingredients.

Plain taai-taai

Choose this if: traditional taai-taai matters more to you than chocolate.

Bear in mind: the plain versions at Albert Heijn, ALDI, PLUS and Dirk don’t confirm that the taai-taai contains dark chocolate.

Taai-taai with milk chocolate

Choose this if: you want a chocolate version and milk chocolate suits your taste. Jumbo lists a 250 g pack.

Bear in mind: milk chocolate doesn’t confirm the dark chocolate or high cocoa content you may be looking for.

Plain taai-taai with separate dark chocolate

Choose this if: you want to serve both products separately on an Easter platter. Dirk lists both plain taai-taai and separate dark chocolate.

Bear in mind: the cocoa content of a separate bar says nothing about the ingredients in the taai-taai.

What to consider What should you check? Who does this matter most to?
Type of chocolate Check the exact taai-taai packaging to see what type of chocolate it contains and whether a cocoa percentage is stated. If I specifically want to taste dark chocolate, I won’t substitute a milk chocolate version. This is the top priority for around 50% of consumers.
Easter and availability Check current availability, the product image and pack size before you finish your Easter shopping. For my Easter platter, I want to know whether the product will be available in time and is suitable for the occasion; this matters most to around 30% of consumers.
Ingredients and allergens Check the current ingredients and allergen information on the packaging, including any information about traces. If I’m buying for guests and need to check the ingredients, the packaging determines my choice. This is the top priority for around 20% of consumers.

Common mistakes

  • Confusing milk chocolate with dark chocolate

    Jumbo describes its 250 g taai-taai as a milk chocolate version. The product name doesn’t confirm the dark chocolate flavour or cocoa content you’re looking for.

    Check the type of chocolate and any stated cocoa percentage on the packaging of the exact version.

  • Confusing a separate chocolate bar with a taai-taai version

    Dirk lists plain mini taai-taai and dark chocolate as separate products. A cocoa percentage on the bar doesn’t describe the taai-taai either.

    Choose this combination only if you want to serve two separate products on your Easter platter, not as a substitute for taai-taai with dark chocolate.

  • Skipping the allergen check

    Albert Heijn and PLUS list milk, wheat and rye, among other ingredients, in their plain taai-taai. So the product name alone doesn’t give your guests the information they may need to make a choice.

    Just before serving, check the ingredients and allergen information on the packaging you bought.

  • Assuming a seasonal listing means it will be available at Easter

    Several of the retailers mentioned list taai-taai in a St Nicholas or festive-season context. An existing product page doesn’t mean the product will be available around Easter.

    Check current availability at your store or in your delivery area before relying on it for your Easter shopping.

Brands and retailers compared

These product listings are mainly useful for distinguishing plain taai-taai from a chocolate version. Always check the specific version and current packaging before you buy.

Albert Heijn

Albert Heijn lists plain taai-taai in a 500 g pack.

  • The product information lists ingredients and allergens, including milk and cereals containing gluten.
  • This listing doesn’t confirm taai-taai with dark chocolate or a cocoa percentage.

Jumbo

As well as plain taai-taai, Jumbo lists Taai Taai with Milk Chocolate in a 250 g pack.

  • The product name makes it clear that there’s a separate milk chocolate version.
  • That version isn’t the same as taai-taai with dark chocolate.

ALDI

ALDI describes its 500 g taai-taai as aniseed biscuits in figure shapes, part of its St Nicholas range.

  • The listing makes the product type and pack size clear.
  • For anyone looking for dark chocolate, this listing doesn’t confirm a chocolate version.

PLUS

PLUS lists 250 g of traditional taai-taai biscuits with aniseed.

  • The product information lists ingredients including wheat, rye and milk protein.
  • The listed product is plain taai-taai, not a confirmed dark chocolate version.

Dirk

Dirk lists 500 g of mini taai-taai, as well as separate dark chocolate bars.

  • If you want to serve two separate products, you can assess each product type individually.
  • The listing for separate dark chocolate doesn’t confirm taai-taai with dark chocolate.

Joybuy products

Related products coming soon.

Frequently asked questions

Is the taai-taai mentioned made with dark chocolate?

The listings reviewed from Albert Heijn, ALDI and PLUS describe plain taai-taai; Jumbo lists taai-taai with milk chocolate. If dark chocolate is essential for you, check that it’s stated explicitly on the packaging of the exact version.

How should I store taai-taai for an Easter platter?

Follow the storage instructions on the packaging of the product you buy. Albert Heijn advises storing it in a cool, dry place and keeping it in a sealed tin after opening; PLUS recommends storing it somewhere cool, dry and dark.

What should I check if guests need to avoid certain allergens?

Check the ingredients, allergens and any trace information on every pack you buy. The plain taai-taai listed by Albert Heijn and PLUS contains milk, wheat and rye, among other ingredients. For each guest, check whether the information for the version you’ve chosen is suitable for their needs.