Who is this choice relevant to?

Stallholders looking for a dark chocolate accent

If you want to offer a stroopwafel with dark chocolate alongside your oliebollen, the product name alone isn’t enough. Check the type of chocolate and the cocoa content of the specific waffle. The Daelmans snack pack described by PLUS contains milk chocolate.

Stallholders who need to serve portions quickly

When it gets busy, the difference between serving mini waffles, duos or individually wrapped waffles can matter. Daelmans offers chocolate stroopwafels in a range of portion and packaging sizes; the size alone says nothing about whether the chocolate flavour is dark.

Stallholders selling unpackaged or prepared waffles

If you unpack, combine or add a topping to stroopwafels, the allergen information must still match the product. According to the Netherlands Food and Consumer Product Safety Authority, customers must be able to access information about allergens present before they buy.

What should you look for when buying?

Ready-made chocolate stroopwafel

Best when: chocolate flavour and easy serving matter more than a verified dark chocolate option.

Consider: the Daelmans snack pack described by PLUS contains 29% milk chocolate. This is not the cocoa content and does not confirm that it is a dark chocolate stroopwafel.

Classic stroopwafel

Best when: you want to offer a standard stroopwafel alongside oliebollen without claiming it is a dark chocolate variety.

Consider: Lidl describes its Sondey mini butter stroopwafels as containing butter and caramel, not as stroopwafels with dark chocolate.

Your own dark chocolate combination

Best when: you choose a separate chocolate with a specified cocoa content and can define the ingredients yourself.

Consider: a stroopwafel you prepare yourself isn’t a ready-made dark chocolate product. Preparation also calls for care with hygiene, cross-contamination and allergen information.

What to consider What to check before buying Most relevant to
Dark chocolate accent Check the type of chocolate and cocoa content on the label or in the specification for the exact waffle. If I put a dark-tasting stroopwafel made with dark chocolate on my stall’s menu board, I want to know that the waffle lives up to that description. Confirmation is the top priority for around 50% of consumers.
Portion size and serving Compare the number of waffles per pack and choose between mini waffles, duos and individually wrapped portions. When it’s busy, I want to serve portions without having to divide them up each time. Fast, consistent service is the main concern for around 30% of consumers.
Allergen information Check the ingredients and allergens for each variety, and decide how customers buying unpackaged waffles can access the information before purchase. When I sell an unpackaged waffle or add my own topping, I need to be able to tell customers about the ingredients in the finished product. This is the main concern for around 20% of consumers.

Common mistakes

  • Assuming ‘chocolate’ means ‘dark’

    A chocolate coating doesn’t prove that a stroopwafel contains dark chocolate. PLUS’s product information says the Daelmans snack pack contains milk chocolate; Jumbo also describes its chocolate stroopwafel as a milk chocolate variety.

    Only use terms such as ‘dark’ or specify a cocoa percentage on your stall’s menu board if the label or supplier specification confirms this for the exact variety.

  • Assuming a product listing means it will always be available to buy

    Jumbo says its milk chocolate stroopwafels are no longer part of its online range. So a product page alone doesn’t guarantee you’ll be able to buy the product for your next order.

    Check availability, packaging and the best-before date with the store or supplier before adding the waffle to your menu.

  • Forgetting allergen information when selling unpackaged waffles

    The Daelmans variety described by PLUS lists wheat, milk and soya. According to the Netherlands Food and Consumer Product Safety Authority, customers buying unpackaged products must be able to access information about allergens present before purchase.

    Keep information for the current variety available to staff, and make it clear to customers where they can ask for it.

  • Thinking your own chocolate topping is an easy substitute

    Adding separately purchased dark chocolate doesn’t turn the original waffle into a ready-made dark chocolate product. The ingredients and allergen information must match what you actually sell.

    Record the recipe and include preparation in your food safety procedures. The Chamber of Commerce highlights the hygiene rules that apply when selling food from a stall.

Brands and shops to consider

Daelmans

Daelmans offers chocolate stroopwafels in a range of formats, including mini, snack pack and individually wrapped options.

  • The range of packaging options gives you flexibility when serving individual portions.
  • The snack pack described by PLUS contains 29% milk chocolate; this does not confirm a dark chocolate variety or its cocoa content.

Albert Heijn

Albert Heijn’s Delicata range includes dark chocolate bars with stated cocoa percentages, including 70%, 75% and 85%.

  • A bar with a specified cocoa content can serve as a separate chocolate component in a combination you prepare yourself.
  • A chocolate bar isn’t a ready-made stroopwafel; the stroopwafel variety described contains milk chocolate.

Jumbo

Jumbo describes an own-brand stroopwafel containing 13,7% milk chocolate.

  • The product description makes it clear what type of chocolate is used.
  • It isn’t a confirmed dark chocolate variety; Jumbo also says it is no longer part of its online range.

Lidl

Lidl describes Sondey mini butter stroopwafels as containing butter and caramel, with around 37 in a pack.

  • The mini size is an option to consider as a portion size.
  • Don’t present this product as a dark chocolate variety unless you have a specification for the specific waffle.

Aldi

Aldi lists KANJERS Stroopwafels in packs of 180–320 g.

  • The stated pack weight can help you choose a suitable size for your order.
  • Check the ingredients and type of chocolate on the current packaging before claiming it has a dark chocolate accent.

Plus

PLUS lists Daelmans chocolate stroopwafels with ingredient information.

  • The information for the snack pack specifies the type of chocolate and relevant ingredients for this particular pack.
  • The snack pack described contains milk chocolate and ingredients including wheat, milk and soya; don’t describe it as a confirmed dark chocolate stroopwafel.

Related products at Joybuy

Related products coming soon.

Frequently asked questions

Is a chocolate stroopwafel automatically dark?

No. According to PLUS, the Daelmans snack pack described contains 29% milk chocolate, while Jumbo says its variety contains 13,7% milk chocolate. These percentages show the proportion of milk chocolate in the waffle, not the cocoa content. If you want to claim that a product contains dark chocolate, check the exact variety and its specification.

Which size works best for serving at an oliebollen stall?

Choose a size based on the portion you want to sell and how you plan to serve the waffles. Daelmans offers chocolate stroopwafels in formats including mini, duo and individually wrapped; check the chocolate and ingredient information for your chosen variety too.

How should I store chocolate stroopwafels at my stall?

Follow the storage advice on the packaging for the exact variety. PLUS advises storing the Daelmans chocolate snack pack described in a cool, dry, dark place; don’t assume the same advice applies to a different waffle without checking.

Do I need to provide allergen information when selling unpackaged waffles?

Yes. Customers must be able to access information about allergens present before they buy. According to the Netherlands Food and Consumer Product Safety Authority, for unpackaged products this can be provided, for example, on a card or verbally, as long as customers know where to find the information and staff can refer to the correct details.

What do I need to arrange if I add dark chocolate to stroopwafels myself?

Record the ingredients and allergens in the finished combination, and make sure your preparation follows your food safety procedures. The Chamber of Commerce notes that hygiene rules apply when selling food from a stall; also check which requirements apply to your particular pitch.