Who is this choice relevant to?

The host choosing by cocoa content

Wants to choose dark chocolate sprinkles for a small get-together with adults based on the stated minimum percentage of cocoa solids, rather than just the product name.

The shopper buying for a group

Is planning bread rolls, yoghurt or simple cupcake toppings and wants to match the pack size to the number of guests and the amount likely to be left over.

The person checking allergens

Is serving guests for whom milk, soya or possible traces of other ingredients may be relevant, so checks the latest label before serving.

What should you look for when choosing?

First decide whether the stated cocoa content or the quantity you need for the get-together will guide your choice. Then check the ingredients and allergen information on the packaging for all your guests.

What to consider What to check when buying Who it matters most to
Stated cocoa content Compare the minimum percentage of cocoa solids on the packaging. The word ‘dark’ alone doesn’t make different varieties directly comparable. If you’re looking for sprinkles with a demonstrably higher minimum cocoa content for adult guests, don’t rely on the product name alone. For around 50% of consumers, cocoa content comes first.
Pack size Compare the net weight and consider whether you’ll use the sprinkles as a bread topping or as a garnish. When catering for a large group, I want to make sure there’s enough without being left with a large, unused pack. Around 30% of consumers give the quantity they need top priority.
Allergens Read the latest ingredients list and allergen information; also check for warnings about the possible presence of other ingredients. If guests have food allergies, I need to know what’s in the sprinkles before serving. For around 20% of consumers, this is their first priority when buying.

Common mistakes

  • Assuming all dark chocolate sprinkles have the same cocoa content

    Albert Heijn lists at least 52% and 43% cocoa solids for De Ruijter Specials Intens Puur and Royaal Extra Puur respectively; Jumbo lists at least 32% for standard De Ruijter Puur.

    Compare the percentage on the packaging. A higher minimum percentage doesn’t automatically mean every guest will prefer the taste.

  • Choosing a pack based only on its weight

    A 200 g pack may go much further if you’re only sprinkling a little over cupcakes or yoghurt than if you’re using it generously.

    Decide in advance how you’ll serve the sprinkles and whether you’ll use any that are left over.

  • Leaving allergen checks until just before serving

    The De Ruijter dark varieties described list milk and soya; some varieties also mention milk protein and lactose.

    Ask guests in good time about any relevant allergies, if they’re happy to share, and read the latest packaging before serving them anything.

  • Treating an online ingredients list as the definitive label

    Ingredients and allergen information on product pages may differ from the packaging you actually have in your hands.

    Use the product page to shortlist options, then check the packaging again before serving.

Brands compared

De Ruijter

Worth considering if you want to compare dark chocolate sprinkles by their stated minimum cocoa solids percentage and pack size.

  • Albert Heijn lists at least 52% for Specials Intens Puur and 43% for Royaal Extra Puur; Jumbo lists 32% for standard Puur.
  • Check the latest allergen information for each variety; the word ‘dark’ doesn’t mean a product is free from milk or soya.

Venz

Venz Puur Chocolade Hagelslag is a dark chocolate sprinkles option in a 400 g pack, as listed by Jumbo.

  • The stated pack size gives you a clear starting point for working out how much you’ll need.
  • If a specific minimum cocoa percentage is essential, compare the information on the latest packaging.

Jumbo

The 600 g own-brand dark chocolate variety is worth considering when quantity is a key factor for a larger group.

  • Jumbo lists its Chocoladehagelslag Puur in a 600 g pack.
  • If these details will influence your choice, check the minimum cocoa solids percentage and allergen information on the latest packaging.

Products for your get-together

These Joybuy products include options for chocolate sprinkles or dark chocolate flakes to use as a bread topping or garnish. Flakes are a different product from sprinkles, so also consider which form you’d like to serve at your get-together.

De Ruijter Intense Pure Chocolate Sprinkles, 200 g

De Ruijter Intense Pure Chocolate Sprinkles 200 g

An option if you’re looking for sprinkles with a stated high minimum cocoa content for a small get-together.

The product description states that it contains at least 52% cocoa solids and comes in a 200 g pack. Match the quantity to the number of guests. Check the latest packaging for milk, soya and any mention of milk protein or lactose.

View at Joybuy
g'woon Flakes Pure, 300 g

g'woon Flakes Pure 300 g

An option if you’d rather use dark chocolate flakes than sprinkles as a bread topping or garnish.

The pack contains 300 g. Before serving, check the latest allergen information, including whether it lists milk or possible traces of wheat.

View at Joybuy
De Ruijter Pure Chocolate Sprinkles, 390 g

De Ruijter Pure Chocolate Sprinkles 390 g

A dark chocolate sprinkles option if you’d like a larger pack than 200 g.

The pack contains 390 g. If the minimum cocoa percentage is important to you, check the label for this variety before buying; also check it for milk and soya allergens.

View at Joybuy

Frequently asked questions

Does chocolate sprinkles labelled ‘dark’ always have the same cocoa content?

No. Compare the stated minimum percentage for each variety. Albert Heijn lists at least 52% cocoa solids for De Ruijter Specials Intens Puur and 43% for Royaal Extra Puur; Jumbo lists 32% for standard De Ruijter Puur.

How much is in a 200 g pack for a get-together?

Albert Heijn lists a 20 g serving and ten servings per 200 g pack of De Ruijter Specials Intens Puur. How much you’ll need depends on the number of guests and whether you’re using the sprinkles as a bread topping or a light garnish.

What should I check if guests have allergies?

Read the allergen information on the latest packaging before serving. The De Ruijter dark varieties described list milk and soya; also check each variety for any warnings about milk protein and lactose.

Does a higher cocoa percentage tell you anything about sugars and fats?

The minimum percentage of cocoa solids doesn’t, by itself, tell you how much sugar or fat a product contains. Compare the nutritional information per 100 g on the packaging and consider the serving size you’ll actually offer.