Which choice is right for you?

For St Nicholas’ Eve, the right choice depends on whether you’re mainly looking for a stated cocoa content, nutritional information or a generous pack size.

If you’re looking for a more pronounced cocoa option

You want to choose dark chocolate sprinkles for adults, so you compare the cocoa percentage on the pack. This helps you distinguish between varieties that are all labelled ‘dark’, without assuming that the percentage determines the taste entirely.

If you want to compare sugars

You’re looking for a dark variety but want to check the sugars per 100 g and the ingredients first. If a product contains sweeteners, read the related information on the label too.

If you’re buying for a group

You’re using the sprinkles for several people or as a decoration too. In that case, it helps to choose a net quantity that suits your needs, while still checking the ingredients and allergens.

What should you compare when choosing?

First decide what matters most to you when choosing a variety. Then check the label for any other features that are important for your group.

What to consider What should you check? Who is this most important to?
Cocoa content Compare the stated percentage of cocoa solids; don’t rely on the word ‘dark’ alone. According to Albert Heijn’s product information, De Ruijter Specials Intens Puur contains at least 52%, while Venz Puur is stated to contain at least 32% according to Jumbo. I want a variety with a clearly stated cocoa content for the adults, so I’m not relying on the name alone. For around 50% of consumers, this is the main consideration.
Sugars and ingredients Compare sugars per 100 g. For varieties with sweeteners, also read the ingredients and any warnings on the label. If the amount of sugars determines my choice, I want to know more than what a claim on the front of the pack says. Around 30% of consumers prioritise this comparison.
Pack size Check the net quantity and whether the product is available where you want to buy it. A larger pack doesn’t, in itself, tell you anything about cocoa, sugars or allergens. If I’m buying for several people or for decoration, I want to know whether there’s enough. For around 20% of consumers, pack size is the first consideration.

Common buying mistakes

  • Assuming all dark chocolate sprinkles have the same cocoa content

    ‘Dark’ doesn’t tell you the exact cocoa content. Albert Heijn and Jumbo’s product information gives different minimum percentages for the De Ruijter Specials and Venz varieties mentioned here.

    Compare the percentage of cocoa solids on the pack of the variety you’re actually buying.

  • Judging the ingredients by the ‘less sugar’ claim alone

    A comparative claim doesn’t tell you how many sugars a product contains per 100 g or what other ingredients it includes. Jumbo states that excessive consumption of Céréal Hagelslag Puur met maltitolen may have a laxative effect.

    Check the nutritional information, ingredients list and any warnings alongside the claim.

  • Assuming ‘dark’ means there are no allergens

    Some of the dark varieties discussed contain milk or soya. And a product you bought previously may not have the same information as the pack you’re buying now.

    Check the current label before use. According to Ondernemersplein, allergens must be listed on the labels of prepacked foods; Your Europe says they must be highlighted in the ingredients list.

  • Assuming a large pack is automatically the right choice

    A larger quantity is only useful if you want to use that much and the ingredients suit your needs. Lidl lists Mister Choc Hagelslag Puur as a store product, so you’ll need to check whether it’s available at your chosen branch.

    Check availability before buying. If you’re choosing a large pack, read the label if cocoa, ingredients or allergens are important to you.

Brands to explore

These examples show which features you can compare in specific dark varieties; they aren’t a judgement on a brand’s entire range.

De Ruijter

Alongside its regular 390 g dark chocolate sprinkles, De Ruijter offers the 200 g Specials Intens Puur variety. Albert Heijn states that the latter contains at least 52% cocoa solids.

  • Two different pack sizes to choose from, depending on how you plan to use them.
  • The Specials Intens Puur variety discussed contains milk and soya; check the allergens on the pack.

Venz

Venz Puur Chocolade Hagelslag comes in a 400 g pack, and Jumbo states that it contains at least 32% cocoa solids.

  • The pack size and stated cocoa content give you specific points to compare.
  • The variety discussed contains milk and soya, and may contain lactose.

Albert Heijn

AH Hagelslag Puur Minder Suiker comes in a 250 g pack. According to Albert Heijn, it contains at least 50% cocoa solids and 43 g of sugars per 100 g.

  • The nutritional value per 100 g makes the sugars easier to compare than the ‘less sugar’ claim alone.
  • The claim of 30% less sugar compares this product with AH Chocolade Hagel Puur, not with all chocolate sprinkles. The variety discussed contains milk and lactose.

Jumbo

According to Jumbo, Jumbo Chocolade Hagelslag Puur (200 g) contains at least 50% cocoa solids and 43.1 g of sugars per 100 g.

  • The product information gives both the cocoa content and the sugars per 100 g.
  • The variety discussed contains milk and may contain gluten and wheat. The 30% less sugar claim uses Jumbo Hagelslag Puur as its reference.

Lidl

Lidl lists Mister Choc Hagelslag Puur as a store product in a 600 g pack.

  • The pack size is useful when planning how much you’ll need for a group.
  • Check the pack in store for the cocoa content, ingredients and allergens.

ALDI

ALDI lists Kiekeboe Hagelslag Puur in a 600 g pack and also shows De Ruijter Hagelslag Melk of Puur in a 390 g pack.

  • The stated pack size helps you decide which one suits how you plan to use it.
  • Check the ingredients and allergens on the Kiekeboe pack, and see whether the product you want is available at your chosen branch.

Dark chocolate sprinkles and flakes on Joybuy

This selection includes dark chocolate sprinkles in two pack sizes and dark chocolate flakes. First choose the type you want, then compare the pack size and current nutritional information.

De Ruijter Intense Pure chocolate sprinkles, 200 g

De Ruijter Intense Pure chocolate sprinkles 200 g

A smaller pack of dark chocolate sprinkles for anyone looking to choose the right amount for the occasion. Check the cocoa content, sugars and allergens on the current label before you decide.

View on Joybuy
g'woon Flakes Pure, 300 g

g'woon Flakes Pure 300 g

Dark chocolate flakes for anyone looking for flakes to use as a topping or decoration instead of sprinkles. The pack contains 300 g; compare the nutritional information and allergens on the label with those of the sprinkles you’re considering.

View on Joybuy
De Ruijter dark chocolate sprinkles, 390 g

De Ruijter dark chocolate sprinkles 390 g

A 390 g pack of dark chocolate sprinkles to compare with the amount you’re planning to use for several people. If the cocoa content is a deciding factor for you, check the percentage on the current pack.

View on Joybuy

Frequently asked questions

Does ‘dark’ mean chocolate sprinkles contain a lot of cocoa solids?

No. The word ‘dark’ doesn’t, by itself, tell you the exact cocoa percentage. According to Jumbo’s product information, Venz Puur contains at least 32% cocoa solids; Albert Heijn states that De Ruijter Specials Intens Puur contains at least 52%. Compare the specific pack, as the percentage isn’t an independent assessment of taste.

Is chocolate sprinkles with less sugar automatically the right choice?

No. Alongside any claim, compare the sugars per 100 g and the ingredients. Jumbo warns that excessive consumption of Céréal Hagelslag Puur met maltitolen may have a laxative effect.

Where can I check for allergens in dark chocolate sprinkles?

Check the current label on the pack you’ve chosen before use. According to Ondernemersplein, allergens must be listed on the labels of prepacked foods; Your Europe says they must be highlighted in the ingredients list. ‘Dark’ doesn’t mean chocolate sprinkles are free from milk or soya.

How should I store dark chocolate sprinkles until St Nicholas’ Eve?

Follow the storage advice on the pack you buy and check its date. For the AH variety discussed, Albert Heijn advises storing it in a cool, dark and dry place; advice may vary by product.

Is a larger pack handy for a group?

A larger pack is handy if the quantity suits how much you plan to use on bread or as a decoration. Also check the cocoa content, sugars and allergens: the pack size says nothing about these features.