Who is this relevant for?

Adults looking for a pronounced dark chocolate flavour

If children and adults are sharing rusks, the stated cocoa content can help you choose a flavour. According to the product information at Albert Heijn, Venz Puur contains at least 32% cocoa solids, while De Ruijter Specials Intens Puur contains at least 52%. That doesn’t necessarily tell you how everyone at the table will find the taste.

Parents keeping an eye on children’s portions

With chocolate sprinkles, it’s not just the nutritional values per 100 g that count; the amount you put on each rusk matters too. The Netherlands Nutrition Centre gives 9.1 g of sugars for a 15 g portion of dark chocolate sprinkles and classifies sprinkles as outside the Dutch Wheel of Five dietary guidelines.

Anyone packing rusks for school or a group

Check both products before packing them. According to the product information at Albert Heijn, Bolletje Vezelrijk boeren beschuit volkoren contains wheat, oats, barley and sesame, among other ingredients. The sprinkles varieties in this comparison also require you to check for milk, soya and possible traces. You should also ask about the school or childcare provider’s rules.

What should you look for when choosing?

Decide what matters most for this tea-time treat: the dark chocolate flavour, the children’s portion or the requirements for packing. Then compare the relevant packaging, as the word ‘dark’ doesn’t answer all your questions.

What to consider What to check when buying Who is this most important for?
Cocoa flavour Compare the stated percentage of cocoa solids, rather than relying on words such as ‘dark’ or ‘intense’. If adults are joining in, I want to be able to choose a pronounced dark chocolate flavour without relying on the product name. This flavour preference is the top priority for around 46% of consumers.
Sugars and portion size Check the amount of sugars per 100 g and decide how much to sprinkle on each rusk. For a child’s portion, I want to limit the amount of sweet topping, even if the packaging says ‘less sugar’. This is the top priority for around 36% of consumers.
Allergens and packing Check the latest allergen information for both the sprinkles and the rusks, and ask about the school or childcare provider’s rules. For a school treat, I need to know whether I can pack both products in line with the rules in place. This is the main concern for around 18% of consumers.

Common mistakes

  • Assuming all dark chocolate sprinkles have the same cocoa content

    According to the product information at Albert Heijn, Venz Puur contains at least 32% cocoa solids, De Ruijter Royaal Extra Puur at least 43% and De Ruijter Specials Intens Puur at least 52%. The names alone don’t show you this difference.

    Compare the cocoa percentage on the packaging. If children haven’t tried the more intense variety before, you could serve a small amount first.

  • Assuming a higher cocoa content means less sugar

    According to the product information at Albert Heijn, De Ruijter Specials Intens Puur contains 43 g of sugars per 100 g. The Netherlands Nutrition Centre classifies sprinkles as outside the Dutch Wheel of Five dietary guidelines; the cocoa claim doesn’t change that.

    To compare sugar content, check the nutritional information per 100 g and consider the portion you’re serving separately.

  • Checking allergens in the sprinkles only

    Rusks can also contain relevant allergens. For example, according to the product information at Albert Heijn, Bolletje Vezelrijk boeren beschuit volkoren contains cereals containing gluten and sesame, while the sprinkles varieties in this comparison may list milk or soya, among other allergens.

    Check the latest labels for both products before buying and again before packing, and check the school or childcare provider’s rules.

  • Assuming all rusks contain iodised baker’s salt

    The fact that baker’s salt is used in bakery products in the Netherlands doesn’t confirm which ingredients a particular rusk contains.

    If you want to check this for a particular product, look at its specific ingredient information rather than assuming it applies to all rusks.

Brands to consider

De Ruijter

Of the dark varieties compared, Royaal Extra Puur contains at least 43% cocoa and Specials Intens Puur at least 52%, according to the product information at Albert Heijn.

  • The stated cocoa percentages make it easy to compare the varieties on this point.
  • Specials Intens Puur contains 43 g of sugars per 100 g and includes milk and soya; check the packaging for possible lactose too.

Venz

The dark chocolate sprinkles variety compared comes in a 400 g pack and contains at least 32% cocoa solids, according to the product information at Albert Heijn.

  • The cocoa content, ingredients and allergens are listed for this variety.
  • It contains 65 g of sugars per 100 g and includes milk and soya; check the statement about possible lactose too.

Albert Heijn

AH Hagelslag puur minder suiker contains at least 50% cocoa and 43 g of sugars per 100 g.

  • The ‘30% less sugar’ claim compares this variety with AH Chocolade hagel puur.
  • This comparison doesn’t apply to all dark chocolate sprinkles; the variety compared contains milk and lactose.

Jumbo

Jumbo Chocolade Hagelslag Puur, in a 200 g pack, contains at least 50% cocoa solids and 43.1 g of sugars per 100 g, according to Jumbo.

  • The product information states that it contains 30% less sugar than Jumbo Hagelslag Puur.
  • The label lists milk and possible traces of gluten and wheat; check this before packing it for school.

Kiekeboe

ALDI describes Kiekeboe Hagelslag Puur as a 600 g pack made with Rainforest Alliance cocoa.

  • The pack size may be useful if you’re serving a group or use sprinkles regularly.
  • If you’re choosing based on cocoa content, sugars or allergens, check the nutritional information and ingredients on the packaging first.

Mister Choc

Lidl Netherlands lists Mister Choc Hagelslag Puur as a 600 g product available in store.

  • The large pack may suit regular use.
  • Before choosing this variety, check the packaging for its cocoa content, nutritional values and allergens.

Dark chocolate sprinkles at Joybuy

This selection features a 200 g pack of dark chocolate sprinkles for topping rusks. If you’re looking for a specific cocoa content or packing food for school, check the latest packaging for ingredients and allergens.

De Ruijter Intense Dark chocolate sprinkles, 200 g

De Ruijter Intense Dark chocolate sprinkles 200 g

A pack of dark chocolate sprinkles for serving with rusks at tea time. Compare the cocoa content on the packaging, and when packing, check the allergens in both this product and the rusks.

View at Joybuy

Frequently asked questions

Is dark chocolate sprinkles with more cocoa automatically a better choice for children?

No. The cocoa percentage is mainly useful for comparing varieties on that one feature. The Netherlands Nutrition Centre classifies sprinkles as outside the Dutch Wheel of Five dietary guidelines and gives 9.1 g of sugars for 15 g of dark chocolate sprinkles. So, look at the portion size and the nutritional information for the variety you choose too.

What should I check when packing rusks with sprinkles for school?

Check the latest allergen information for both the rusks and the sprinkles, and ask about the school or childcare provider’s rules. According to the product information at Albert Heijn, the Bolletje wholemeal rusk variety compared lists cereals containing gluten and sesame, among other ingredients. The dark chocolate sprinkles varieties compared list milk, soya or possible gluten and wheat.

How can I keep rusks crisp until tea time?

Once opened, store rusks in a dry, sealed container and, ideally, add the sprinkles just before serving. Store the sprinkles according to the instructions on the packaging.

Does every rusk contain iodine because baker’s salt is used?

No, you can’t assume that for every rusk. The Netherlands Food and Consumer Product Safety Authority explains the conditions under which iodine compounds may be used in bakery products, but that doesn’t confirm the ingredients of any particular rusk. Check the product-specific information for that.