Who is this choice relevant to?

Fans of a pronounced cocoa flavour

If you’re looking for a pronounced dark flavour at breakfast, the stated cocoa percentage can help you tell the varieties apart. Compare the sugars per 100 g too: the word ‘dark’ doesn’t tell you how much sugar a product contains.

Practical breakfast planners

If rusks with a chocolate topping are a regular weekday choice, pack size, your usual portion and storage instructions all matter. This can help you decide which pack suits your routine.

People with specific dietary requirements

If you need to avoid milk, soya or gluten, or are looking for a vegan option, check the topping and the rusks separately. A claim on the sprinkles doesn’t automatically apply to your whole breakfast.

What should you look for when choosing?

Start with the flavour you’re looking for, then check the nutritional information and ingredients for the exact variety. Assess the rusks separately, especially if ingredients or dietary claims are key to your choice.

What to consider What should you check? Who is this important to?
Cocoa and flavour Compare the stated minimum percentage of cocoa solids and check the sugars per 100 g as well. If I’m choosing something for a pronounced dark flavour, I want to know what ‘dark’ means for this variety. Around 40% of consumers prioritise this cocoa preference.
Packaging and everyday use Check the pack size, your usual portion and the storage instructions after opening. For a regular weekday breakfast, I want to choose a pack that suits how often I use the topping. Around 30% of consumers prioritise this everyday convenience.
Ingredients and dietary requirements Check the labels on both the topping and the rusks for relevant allergens and any explicit dietary claims. If I need to avoid an ingredient, I want to be able to assess the whole combination before choosing. This check comes first for around 30% of consumers.

Common mistakes

  • Assuming all dark chocolate sprinkles have the same cocoa content

    According to the product listings at Albert Heijn, the De Ruijter varieties reviewed contain at least 32%, 43% or 52% cocoa solids. The label ‘dark’ alone doesn’t make this difference clear.

    Check the percentage on the pack of the variety you want to buy.

  • Ignoring the sugars once you know the cocoa percentage

    Albert Heijn lists 64 g of sugars per 100 g for De Ruijter Chocoladehagel Puur and 43 g per 100 g for De Ruijter Specials Hagelslag Intens Puur. A flavour name is no substitute for the nutrition table.

    Compare the same amount per 100 g and bear in mind the portion you use.

  • Assuming a dietary claim on the topping also applies to the rusks

    Xoco says its Hagelslag Puur carries vegan and gluten-free claims. However, the Voedingscentrum lists rusks as a product that may contain gluten-containing cereals.

    Check the ingredients, allergens and any dietary claims on both packs separately.

  • Automatically assuming rusks are a source of iodine

    According to the Voedingscentrum, using baker’s salt when baking isn’t compulsory. So you can’t tell which salt has been used just from the fact that a product is called a rusk.

    If rusks regularly replace bread, check the label for baker’s salt or iodised salt.

Brands compared

De Ruijter

The product range reviewed includes standard dark chocolate sprinkles, Royaal extra dark and Specials Intens Puur.

  • Albert Heijn lists at least 32%, 43% and 52% cocoa solids respectively for these three varieties.
  • Check the ingredients and allergens for each variety. The products reviewed aren’t necessarily suitable if you need to avoid milk or soya.

Venz

According to the Venz and Kraft Heinz brand pages, Venz sells chocolate sprinkles and spreads.

  • A brand to consider when comparing dark chocolate toppings on the shelf.
  • Check the cocoa percentage, nutritional information and allergens for the variety you choose; the brand name alone doesn’t determine these features.

Xoco

Xoco states that its Hagelslag Puur contains 70% cocoa.

  • According to Xoco, this specific chocolate sprinkle product carries vegan and gluten-free claims.
  • These claims don’t automatically apply to other Xoco products or to the rusks you sprinkle them on.

Toppings for rusks at Joybuy

These products offer two ways to choose a chocolate topping for rusks: intensely dark chocolate sprinkles and dark chocolate flakes. Flakes are a different type of topping from sprinkles, so compare the nutritional information and ingredients on the pack before choosing.

De Ruijter Intense Dark chocolate sprinkles, 200 g pack

De Ruijter Intense Dark chocolate sprinkles 200 g

For anyone looking for a pronounced dark variety of chocolate sprinkles to put on rusks. Joybuy states that this product contains at least 52% cocoa solids; Albert Heijn lists 43 g of sugars per 100 g for the corresponding Intens Puur variety. Check the label if you need to avoid milk or soya, and assess your chosen rusks separately.

View at Joybuy
g'woon Flakes Dark chocolate flakes, 300 g pack

g'woon Flakes Dark chocolate flakes 300 g

For anyone considering dark chocolate flakes as an alternative to sprinkles on rusks. The pack contains 300 g. To find the flavour and ingredients you’re looking for, compare the cocoa percentage, sugars per 100 g and allergens on the label. Check the rusks separately too.

View at Joybuy

Frequently asked questions

Does ‘dark’ mean that chocolate sprinkles contain a lot of cocoa?

No, the label alone doesn’t tell you the cocoa percentage stated for the variety. According to Albert Heijn, the De Ruijter varieties reviewed contain at least 32%, 43% or 52% cocoa solids, so compare the label on the exact product.

Do dark chocolate sprinkles automatically contain less sugar?

No, check the nutritional information for each product. Albert Heijn lists 64 g of sugars per 100 g for De Ruijter Chocoladehagel Puur and 43 g per 100 g for De Ruijter Specials Hagelslag Intens Puur.

Are gluten-free chocolate sprinkles on ordinary rusks gluten-free too?

That doesn’t follow from the claim on the sprinkles. The Voedingscentrum lists rusks as a product that may contain gluten-containing cereals, so check the rusk packaging for ingredients, allergens and an explicit gluten-free label too, if this is important to your choice.

Do rusks always contain iodised baker’s salt?

No, don’t assume that they do. According to the Voedingscentrum, using baker’s salt when baking isn’t compulsory; check the pack to see which salt has been used in that product.

How should I store rusks for weekday breakfasts?

Follow the instructions on the pack you buy. Albert Heijn recommends storing AH Volkoren Beschuit in a cool, dry place and keeping it in a sealed tin after opening.