Who is this choice relevant to?

Runners looking for a dark cocoa flavour

You choose chocolate sprinkles for rusks for their flavour, and want to be able to check the cocoa content of the variety on the packaging. A name such as ‘intensely dark’ isn’t the only thing to go by.

Runners planning breakfast around a long training session

You want to know when rusks with a topping fit into your usual mealtime, without confusing breakfast with everything you might want to eat and drink during a long run. The Netherlands Nutrition Centre covers meal timing and fuelling during prolonged exercise separately.

Consumers keeping an eye on sugar

You’re considering a dark variety with less sugar, so you compare the latest nutritional information per 100 g and per serving with that of regular dark chocolate sprinkles.

What should you look for when choosing?

First decide whether you’re choosing chocolate sprinkles for a mealtime around your training or looking for something to eat while running. Then compare the flavour, your portion size and the ingredients in the variety you want to use.

What to consider What should you check? Who is this most relevant to?
Mealtime and carbohydrates Check the carbohydrates per planned serving and decide whether you want to eat the topping before or after training. Make a separate plan for food and drink during a long run. If I’m going for a long run, I want to know in advance what I can eat and drink on the way, without having to rely on rusks. For around 40% of consumers, having a practical plan would be the top priority.
Dark flavour Check the stated cocoa content, and compare sugar and saturated fat per 100 g and per serving too. For breakfast, I’m mainly looking for a strong dark chocolate flavour; I want to be able to identify a higher cocoa content on the label. For around 30% of consumers, this flavour preference would come first.
Less sugar Compare a reduced-sugar variety with regular dark chocolate sprinkles on the same basis, including carbohydrates, sugars and serving size. Anyone who eats chocolate sprinkles regularly may mainly want to know how much sugar their chosen serving contains. For around 20% of consumers, that would be the key question when choosing.
Ingredients and labelling Read the allergen information for the chocolate sprinkles. If iodine in bread matters to you, check the ingredients list on packaged bread or ask the baker. I want to be able to check which allergens are in my chocolate sprinkles and what salt was used in my bread before eating it. For around 10% of consumers, checking the label would be the top priority.

Common misconceptions

  • Taking ‘intensely dark’ as a nutritional claim

    The name doesn’t indicate a set amount of sugar or saturated fat. Albert Heijn states that De Ruijter Specials Intens Puur contains at least 52% cocoa solids, but also 43 g of sugars and 12 g of saturated fat per 100 g.

    Use the cocoa content to assess the flavour, and check the nutritional information per 100 g and per serving as well.

  • Seeing rusks with chocolate sprinkles as a complete fuelling plan

    Having a topped rusk for breakfast doesn’t automatically answer the question of what you can practically eat and drink during a long run.

    Decide when you’ll eat and try out your chosen fuelling approach during training, rather than relying on it for the first time on race day.

  • Choosing based only on ‘less sugar’

    That description alone doesn’t tell you how much carbohydrate, sugar or fat a serving contains, or which ingredients have been used.

    Compare the latest nutritional information and ingredients lists for each variety side by side, using the same quantities.

  • Assuming all bread contains iodised baker’s salt

    According to the Netherlands Nutrition Centre, baker’s salt is iodised, but bakers aren’t required to use it. So the name of a loaf won’t tell you which salt it contains.

    Check the ingredients list on packaged bread or ask which salt was used when buying unwrapped bread. Don’t assume the same applies to rusks without checking the label.

Brands to consider

De Ruijter

Worth considering if you’re looking for dark chocolate sprinkles with a stated cocoa content.

  • Albert Heijn states that Specials Intens Puur contains at least 52% cocoa solids.
  • For the same variety, Albert Heijn also states 43 g of sugars and 12 g of saturated fat per 100 g, with milk and soya listed as allergens. Compare the details for the variety you actually choose.

Venz

A useful point of comparison if you want to compare regular dark chocolate sprinkles.

  • For Venz Puur Chocolade Hagelslag, Jumbo states that a 20 g serving contains 14 g of carbohydrates, of which 13 g are sugars.
  • Jumbo also states that the same serving contains 2.0 g of saturated fat. ‘Dark’ doesn’t replace checking the nutritional information.

Albert Heijn

A supermarket own-brand option to consider if you want to compare regular dark chocolate sprinkles with a reduced-sugar variety.

  • Albert Heijn lists a variety called AH Hagelslag puur minder suiker.
  • Compare the current packaging with your alternative. Albert Heijn says that ingredients, nutritional values and allergen information may change.

Jumbo

A supermarket own-brand range to explore if you’re looking for dark chocolate sprinkles in different pack sizes.

  • Jumbo’s category listing includes dark chocolate sprinkles in 200 g, 380 g and 600 g packs.
  • Pack size doesn’t tell you the nutritional value of a specific variety; check its label for that.

Céréal

A brand to consider if you specifically want to compare dark chocolate sprinkles that claim to contain less sugar.

  • Jumbo describes Céréal Hagelslag Puur as having a sugar-reduction claim.
  • That claim doesn’t tell you how the full nutritional information, ingredients and serving size compare with your other option. Check the latest packaging.

Dark chocolate sprinkles for rusks

These Joybuy products are dark chocolate sprinkle varieties for enjoying with rusks or bread around your training. If you prefer a strong, dark flavour, check the cocoa content on the packaging you choose. None of these product names makes chocolate sprinkles a fuelling plan for your run.

De Ruijter Intense Pure chocolate sprinkles, 200 g

De Ruijter Intense Pure chocolate sprinkles, 200 g

Worth considering if you’re looking for intensely dark chocolate sprinkles for rusks. Check the cocoa content, nutritional information for your serving size and allergens on the packaging.

Pack size: 200 g.

View at Joybuy
g'woon dark chocolate sprinkles, 400 g

g'woon dark chocolate sprinkles, 400 g

A regular dark chocolate sprinkle variety to compare for a mealtime with rusks. Check the label for the cocoa content, and compare sugars and saturated fat using the same serving size as for your other options.

Pack size: 400 g.

View at Joybuy
De Ruijter dark chocolate sprinkles, 390 g

De Ruijter dark chocolate sprinkles, 390 g

A dark chocolate sprinkle variety to compare with other flavours for topping rusks. If a higher cocoa content is your main priority, check the percentage on this pack and compare the nutritional information per serving too.

Pack size: 390 g.

View at Joybuy

Frequently asked questions

Can I rely on rusks with dark chocolate sprinkles during a marathon?

Not as a substitute for a tried-and-tested plan for eating and drinking on the way. For prolonged exercise, the Netherlands Nutrition Centre discusses taking on carbohydrates during exercise. Choose something you can actually carry and eat while running. You can consider rusks with chocolate sprinkles separately as a meal before or after your run.

When can I eat rusks with chocolate sprinkles before training?

Think of them as part of your pre-training meal, and try out the portion and timing beforehand. The Netherlands Nutrition Centre suggests having a meal with a drink around two to three hours before exercise; see how your chosen breakfast fits into that schedule.

Does ‘intensely dark’ mean chocolate sprinkles contain less sugar?

No, the name doesn’t tell you how much sugar the variety contains. Albert Heijn states that De Ruijter Specials Intens Puur contains at least 52% cocoa solids and 43 g of sugars per 100 g. Compare the nutritional information for the specific varieties per 100 g and per serving.

Should I check the allergens in dark chocolate sprinkles?

Yes, read the allergen information for the variety you’re buying; don’t infer it from the word ‘dark’. Albert Heijn lists milk and soya for De Ruijter Specials Intens Puur. The packaging of the product you choose is what matters for the ingredients and warnings you need to take into account.

Do bread or rusks automatically contain iodine because of baker’s salt?

No, you can’t tell from the product name. According to the Netherlands Nutrition Centre, baker’s salt is iodised, but bakers don’t have to use it. Check the ingredients list on packaged bread or ask which salt was used when buying unwrapped bread; check the packaging for rusks separately.