Who is this choice relevant to?

Fans of a pronounced cocoa flavour

If you want a crispbread topping with a higher stated cocoa content, look beyond the word ‘dark’. Albert Heijn states that AH Hagelslag puur minder suiker contains at least 50% cocoa solids, while the regular dark varieties examined from De Ruijter and Jumbo, among others, state at least 32%. These percentages describe the ingredients, but don’t tell you exactly how you’ll find the flavour.

Hosts catering for a group

Pack size makes a difference when you’re serving crispbread for breakfast or brunch. The dark varieties examined come in sizes ranging from 390 and 400 g to 600 g. Think about how much you’ll need and compare the current price per kilogram, rather than assuming a bigger pack will automatically suit your plans better.

Shoppers who check ingredients carefully

If sugar, sweeteners or allergens influence your choice, compare the nutritional information per 100 g as well as the ingredients list. The varieties examined differ in sugar content; some list milk or soya, while a variety containing maltitol carries a warning about excessive consumption.

What should you look for in dark chocolate sprinkles?

Before your Flag Day breakfast, decide what matters most to you: the stated cocoa content, the ingredients, the pack size or the information on the label. Then compare the varieties that match your priorities.

What to considerWhat to check when buyingWho it matters to
Cocoa content Compare the minimum percentage of cocoa solids and the sugar per 100 g; the word ‘dark’ on its own doesn’t tell you this. I’m looking for a variety for my crispbread with a clearly stated cocoa content, rather than guessing the flavour from the name. For around 33% of consumers, this is the top priority.
Sugar and ingredients Check the sugar per 100 g and see whether polyols are used and a consumption warning applies. If I want less sugar, I need to weigh up whether sweeteners suit my preferences. Around 27% of consumers focus first on sugar and ingredients.
Pack size Compare the weight with the number of people you’re serving, and check the current price per kilogram. For brunch, I want to put out enough sprinkles without buying a large pack I won’t use afterwards. Around 20% of consumers prioritise quantity and cost.
Label information Check the current pack for allergens, possible traces and any cocoa certification. If I need to consider allergens or want certified cocoa, I want to be able to check the claims on the pack itself. For around 20% of consumers, checking the label is the most important consideration.

Common mistakes

  • Assuming ‘dark’ means a set cocoa percentage

    According to the product information from Albert Heijn, AH Hagelslag puur minder suiker contains at least 50% cocoa solids, compared with at least 32% for the regular dark AH variety. The product name alone doesn’t show this difference or tell you exactly how the sprinkles will taste.

    Compare the stated cocoa percentage and sugar per 100 g if these features are important to your choice.

  • Choosing a variety with polyols without checking the consumption warning

    Jumbo’s product information states that Céréal Hagelslag Puur contains maltitol and warns that excessive consumption may have a laxative effect.

    Read the ingredients and warning on the pack before choosing this variety for your celebration.

  • Choosing a large pack without estimating how much you’ll use

    The packs examined range in size from 200 g to 600 g. A large pack won’t necessarily be a better fit for breakfast with a small number of people.

    Estimate how many pieces of crispbread you’ll serve, then check the weight, current price per kilogram and storage advice on the pack.

Brands to consider

The features listed apply to the specific varieties described, not necessarily to a brand’s entire range.

De Ruijter

A regular dark chocolate sprinkle variety, available in an examined 390 g pack.

  • According to Jumbo’s product information, this variety contains at least 32% cocoa solids and uses Rainforest Alliance-certified cocoa.
  • The listed allergens are milk and soya; possible lactose is also mentioned. Check the current pack if this is important to your choice.

Venz

A regular dark chocolate sprinkle variety, available in an examined 400 g pack.

  • According to Jumbo’s product information, this variety contains at least 32% cocoa solids and uses Rainforest Alliance-certified cocoa.
  • The product information lists milk and soya and mentions possible lactose, so check the ingredients on the pack too.

Albert Heijn

The range examined includes a regular dark chocolate sprinkle variety in a 400 g pack and AH Hagelslag puur minder suiker in a 250 g pack.

  • Albert Heijn states that the regular variety contains at least 32% cocoa solids and 64 g sugar per 100 g; the lower-sugar variety contains at least 50% cocoa solids and 43 g sugar per 100 g.
  • The lower-sugar variety comes in a smaller pack and lists milk and lactose. A higher cocoa percentage doesn’t guarantee a particular flavour.

Jumbo

An examined dark chocolate sprinkle variety in a 600 g pack, for anyone topping a larger number of pieces of crispbread.

  • Jumbo states that this variety contains at least 32% cocoa solids and provides 30 servings of 20 g.
  • The product information lists 65,8 g sugar per 100 g and says the product may contain milk. Choose a pack size based on how much you expect to use.

Céréal

An examined 200 g pack of dark chocolate sprinkles containing maltitol, for anyone comparing sugar per 100 g.

  • According to Jumbo’s product information, this variety contains 7,7 g sugar and 40 g polyols per 100 g.
  • The product information warns that excessive consumption may have a laxative effect. Read the ingredients and warning before use.

Products related to this topic

Related products coming soon.

Frequently asked questions

Which of the dark chocolate sprinkles examined has more cocoa and less sugar?

According to Albert Heijn, AH Hagelslag puur minder suiker contains at least 50% cocoa solids and 43 g sugar per 100 g. The regular dark AH variety examined contains at least 32% cocoa solids and 64 g sugar per 100 g. Check the current label when buying to confirm the ingredients of the variety you’ve chosen.

Are dark chocolate sprinkles automatically free from milk or soya?

No. ‘Dark’ doesn’t mean that a product is free from milk or soya. Jumbo’s product information lists milk and soya for the De Ruijter and Venz dark varieties examined; Albert Heijn lists milk and lactose for the AH varieties examined. Check the latest allergen information on each pack.

What should I look out for in sprinkles containing maltitol?

If your sprinkles contain maltitol, read the warning about excessive consumption too. For Céréal Hagelslag Puur, Jumbo lists 40 g polyols per 100 g and warns that excessive consumption may have a laxative effect.

How should I store sprinkles until the next celebration?

Follow the storage instructions and best-before date on the pack. The Jumbo and Albert Heijn product information examined recommends storing the sprinkles in a cool, dry place; Albert Heijn also advises keeping them out of the light. Keep the pack sealed.