Who is this choice relevant to?

Fans of a pronounced cocoa flavour

If you want a strong cocoa flavour on your King’s Day crispbread, the stated percentage of cocoa solids gives you a more useful point of comparison than the word ‘dark’. Taste is a personal matter: the percentage describes the ingredients, not your flavour preference.

Breakfast eaters keeping an eye on sugar

If you want to serve chocolate sprinkles but sugar is an important factor in your choice, compare the nutritional information per 100 g. Check the ingredients too: a product with less sugar may contain sweeteners.

Shoppers who need to check allergens

If you need to know whether a product contains milk or soya before choosing chocolate sprinkles, read the ingredients and allergen information on the current pack. The word ‘dark’ alone doesn’t mean a product is free from these ingredients.

What should you look for when choosing?

When choosing dark chocolate sprinkles for crispbread on King’s Day, first decide which factor matters most to you: cocoa content, sugar, allergens or the quantity you need. Then compare the exact variants, as products with ‘dark’ in the name can differ in these respects.

What to consider What should you check? Who will find this most important?
Cocoa content Compare the percentage in the exact variant. Jumbo states that De Ruijter Puur 390 g contains at least 32% cocoa solids; Albert Heijn states that De Ruijter Specials Intens Puur contains at least 52%. I want the sprinkles on my crispbread to have a pronounced cocoa flavour, so I look beyond the word ‘dark’. For around 33% of consumers, cocoa content comes first.
Sugars and sweeteners Compare sugars per 100 g and check which sweeteners are used. Céréal states that its dark chocolate sprinkles contain maltitols and 40 g of polyols per 100 g. If I want less sugar, I also want to know what the product contains instead. Around 27% of consumers consider this the most important factor.
Allergens Read the ingredients and warnings on the current pack; for the dark variants discussed here, look out in particular for references to milk and soya. If I have a food allergy, I want to know exactly what’s in the pack before serving the sprinkles. This check is the top priority for around 20% of consumers.
Quantity Check the pack weight and think about how many pieces of crispbread you want to top. The packs discussed range from 200 g to 600 g. For a breakfast I’m sharing with others, I want a pack that suits the number of people eating. The quantity needed is the deciding factor for around 20% of consumers.

Common mistakes

  • Going by the word ‘dark’ alone

    That description doesn’t tell you the cocoa content of a specific chocolate sprinkle. De Ruijter Puur 390 g, as listed by Jumbo, contains at least 32% cocoa solids; Albert Heijn states that De Ruijter Specials Intens Puur contains at least 52%.

    Look for the cocoa solids percentage on the pack of the variant you want to buy. Bear in mind that a higher percentage doesn’t guarantee it will be your favourite.

  • Treating ‘less sugar’ as a complete product comparison

    According to Céréal, its dark chocolate sprinkles contain 88% less sugar than a comparable standard product. Céréal also states that they contain maltitols, 7.7 g of sugars and 40 g of polyols per 100 g, so the claim doesn’t tell you everything about the ingredients.

    As well as checking the claim, read the nutritional information per 100 g and the ingredients list before deciding whether this variant suits your preferences.

  • Assuming dark chocolate sprinkles are free from milk and soya

    The dark variants discussed here list soya, milk ingredients or a warning that they may contain milk. ‘Dark’ is no substitute for allergen information.

    Check the current ingredients list and allergen information on the exact pack, even if you’ve bought the same variant before.

Brands compared

These brands offer different things to consider when choosing dark chocolate sprinkles for crispbread. Always compare the specific variant; a feature of one product doesn’t necessarily apply to the entire brand.

De Ruijter

Worth considering if you want to compare a standard dark variant with Specials Intens Puur by their stated cocoa content.

  • Jumbo states that De Ruijter Puur 390 g contains at least 32% cocoa solids; Albert Heijn states that Specials Intens Puur contains at least 52%.
  • Check both variants for references to milk and soya. ‘Dark’ doesn’t automatically mean dairy-free.

Céréal

A dark chocolate sprinkle to consider if reducing sugar is your main priority.

  • According to Céréal, the product contains 88% less sugar than a comparable standard product; the manufacturer states that it contains 7.7 g of sugars per 100 g.
  • Céréal states that it contains maltitols, 40 g of polyols per 100 g and soya; the product may contain milk. Compare the full ingredients if any of these points matter to you.

Venz

A brand option for anyone looking for dark chocolate sprinkles in a 400 g pack.

  • Jumbo lists Venz Puur Chocolade Hagelslag in a 400 g pack.
  • If you want to choose based on cocoa content or ingredients, check the pack of this variant before comparing it with other products.

Jumbo

A supermarket own-brand to consider if pack size matters for your King’s Day breakfast.

  • Jumbo offers dark chocolate sprinkles in pack sizes including 200 g, 380 g and 600 g.
  • Don’t assume that all these variants have the same cocoa content or allergen information; read the label on the pack you choose.

Kiekeboe

A supermarket own-brand option if you’re looking for a larger pack of dark chocolate sprinkles.

  • ALDI describes Kiekeboe Puur as a 600 g pack made with Rainforest Alliance cocoa.
  • If high cocoa content or a particular allergen profile is essential to your choice, check the details on the exact pack.

Dark chocolate sprinkles for crispbread

These Joybuy products are dark chocolate sprinkles in 200 g, 390 g and 400 g packs. Choose a quantity that suits your breakfast and check the cocoa content and allergens on the pack of each variant.

De Ruijter Intense Pure Chocolate Sprinkles, 200 g

De Ruijter Intense Pure Chocolate Sprinkles 200 g

A 200 g pack for serving dark chocolate sprinkles on crispbread. Compare the cocoa content and check the allergens on the pack of this exact variant.

View at Joybuy
De Ruijter Hail Chocolate Pure, 390 g

De Ruijter Hail Chocolate Pure 390 g

A 390 g pack for topping more pieces of crispbread. Jumbo states that the 390 g De Ruijter Puur variant contains at least 32% cocoa solids; check the current pack for allergen information.

View at Joybuy
g'woon Pure Chocolate Sprinkles, 400 g

g'woon Pure Chocolate Sprinkles 400 g

A 400 g pack of dark chocolate sprinkles for crispbread at a breakfast shared with several people. Check the cocoa content, ingredients and allergens for this variant on the pack.

View at Joybuy

Frequently asked questions

Is ‘dark’ enough to identify chocolate sprinkles with a high cocoa content?

No, compare the stated percentage of cocoa solids in the exact variant. Jumbo states that De Ruijter Puur 390 g contains at least 32%, while Albert Heijn states that De Ruijter Specials Intens Puur contains at least 52%; the percentage alone won’t tell you which product you’ll prefer.

Are dark chocolate sprinkles automatically free from milk and soya?

No, the dark variants discussed here list ingredients including soya and milk, or state that they may contain milk. Check the current ingredients list and allergen information on the exact pack before choosing.

Are chocolate sprinkles with less sugar the same as chocolate sprinkles with more cocoa?

No, these are different characteristics. According to Céréal, its dark chocolate sprinkles contain 88% less sugar than a comparable standard product, but this doesn’t tell you how their cocoa content compares with other variants. Céréal also states that they contain maltitols, so compare both the ingredients and the nutritional information per 100 g.

Does iodised baker’s salt affect your choice of chocolate sprinkles?

To understand what’s in your breakfast, check the crispbread and chocolate sprinkles separately. If the presence of iodised baker’s salt matters to you, check the ingredients of the specific crispbread; don’t infer this from the sprinkles you put on it.