Which choice is right for you?

For fans of a pronounced cocoa flavour

You’re looking for sprinkles for a Christmas breakfast or brunch where cocoa flavour takes priority. A stated percentage of cocoa solids gives you a more useful point of comparison than the word ‘dark’ on its own.

For hosts shopping for a group

You want enough sprinkles for several breakfast portions or toppings. Compare the net weight with how much you expect to use, and check that your chosen variant is available when you shop.

For shoppers checking for allergens

You’re buying for a group that includes someone who needs to avoid certain ingredients. Read the allergen information on the exact pack, even if you already know another dark variant from the same brand.

What to look for in dark chocolate sprinkles

First, decide what matters most for your Christmas breakfast: a stated cocoa content, enough in the pack or the label information your guests need.

What to consider What to check Who it matters most to
Cocoa content Look for a clearly stated percentage of cocoa solids on the pack you’ve chosen; don’t infer it from words such as ‘dark’ or ‘intense’. For a Christmas brunch, I want to choose based on cocoa flavour rather than just the product name. Around 40% of consumers say a stated cocoa content matters most.
Pack size Compare the net weight with the number of portions you expect to serve. If several guests are having sprinkles, I want a pack that suits the quantity I need. Around 30% of consumers give having enough in the pack top priority.
Allergens Read the ingredients list and allergen information for the exact variant you’re going to serve. If a guest needs to avoid certain ingredients, I don’t want to rely on the word ‘dark’. The label is the most important thing to check for around 30% of consumers.

Common mistakes

  • Assuming ‘dark’ means ‘free from milk or soya’

    Albert Heijn’s product information lists milk and soya for De Ruijter Specials Intens Puur, and also mentions possible milk protein and lactose. This information applies to this variant, not automatically to other dark chocolate sprinkles.

    If you’re checking for allergens, read the ingredients and warnings on the current pack of the variant you’re serving.

  • Assuming a high cocoa content from the name

    A name such as ‘dark’ or ‘XXL’ doesn’t tell you a comparable cocoa percentage on its own. Albert Heijn lists at least 52% cocoa solids for De Ruijter Specials Intens Puur; don’t assume other variants have the same percentage.

    If cocoa content is a deciding factor, look for a specific figure on the pack you want to buy.

  • Relying on a variant shown online without checking it

    You may know a product range, even if a particular pack isn’t available through your chosen retailer. Jumbo’s product page for Venz XXL Puur said that this variant was no longer part of its online range.

    Before doing your Christmas food shop, check that your preferred variant is currently available. If it isn’t, choose an alternative based on its label.

Brands compared

These brands offer different things to consider when choosing between cocoa content, sprinkle size and pack size. Always check the details for the specific variant.

De Ruijter

De Ruijter offers both Specials Intens Puur and regular dark chocolate sprinkles.

  • Albert Heijn lists at least 52% cocoa solids for Specials Intens Puur; Jumbo also lists a 390 g pack of regular dark chocolate sprinkles.
  • The stated cocoa content and allergen information for Specials Intens Puur don’t automatically apply to the 390 g pack.

Venz

Venz is an option if you want to compare regular dark chocolate sprinkles with an XXL variant.

  • Jumbo lists a 400 g pack of Venz dark chocolate sprinkles and describes the XXL Puur variant as having extra-large sprinkles.
  • Sprinkle size tells you nothing about cocoa content. Also check whether your preferred XXL pack is currently available.

Jumbo

Jumbo’s own-brand dark chocolate sprinkles come in 200 g and 600 g packs.

  • The two pack sizes listed by Jumbo let you choose an amount to suit your planned Christmas breakfast.
  • If cocoa content or allergens matter to your guests, don’t choose on pack size alone; check the label for the variant you’ve picked.

Kiekeboe

Kiekeboe is ALDI’s own brand, with options including a 600 g pack of dark chocolate sprinkles and an XXL range.

  • For its 600 g pack of dark chocolate sprinkles, ALDI lists cocoa with a Rainforest Alliance label, and describes the XXL range as having extra-large sprinkles.
  • The XXL range includes milk and dark variants, so check which one you choose and read the ingredients and allergen information on that pack.

Mister Choc

Lidl lists Mister Choc Hagelslag Puur as an option in its range of dark chocolate sprinkles.

  • The product name makes it easy to look up the variant when you’re shopping at Lidl.
  • If you’re choosing based on cocoa content or allergens, check the details on the specific pack.

Dark chocolate sprinkles on Joybuy

These De Ruijter packs suit two different Christmas breakfast choices: a 200 g intense dark variant and a 390 g pack of regular dark chocolate sprinkles. If you’re choosing based on cocoa content or allergens, always check the label on the specific pack.

De Ruijter Intense Dark Chocolate Sprinkles, 200 g

De Ruijter Intense Dark Chocolate Sprinkles, 200 g

A 200 g pack for anyone considering an intense dark variant for Christmas breakfast. If a particular cocoa content matters to you, check the percentage on this pack; if you’re checking for allergens, read the current label too.

View on Joybuy
De Ruijter Dark Chocolate Sprinkles, 390 g

De Ruijter Dark Chocolate Sprinkles, 390 g

The 390 g pack is an option if you’re shopping for several breakfast portions. Don’t assume that the larger pack has a higher cocoa content; check the details on this pack to see if it suits your taste preferences and allergen requirements.

View on Joybuy

Frequently asked questions

Does ‘dark’ mean that sprinkles have a high cocoa content?

No. The name alone doesn’t give you a comparable percentage. Albert Heijn lists at least 52% cocoa solids for De Ruijter Specials Intens Puur; if you’re looking at another variant and want to compare cocoa content, check its own label.

Are dark chocolate sprinkles free from milk and soya?

Not necessarily. According to Albert Heijn’s product information, De Ruijter Specials Intens Puur contains milk and soya and may contain milk protein and lactose. If you need to avoid allergens, read the ingredients and warnings on the exact pack you’re buying.

What pack size is right for a Christmas breakfast with several guests?

Choose a pack size that suits the portions you expect to serve. Jumbo and ALDI both list 600 g packs of dark chocolate sprinkles, while Albert Heijn lists a 200 g pack of De Ruijter Specials Intens Puur. Also check the flavour and allergen information for each variant that matters to your guests.

Can I check allergen information when ordering sprinkles online?

Yes. According to information from the Dutch government’s Ondernemersplein, mandatory food labelling information must also be available online. When your order arrives, check the label on the pack you receive to make sure you’re looking at the information for the actual variant.