Who is this for?

Fans of a pronounced cocoa flavour

If you’re after a more pronounced cocoa flavour for your snack night, check the stated percentage of cocoa solids. The De Ruijter Specials and Jumbo varieties we looked at state a minimum of 52% and 50% respectively; the AH and Venz varieties we looked at state a minimum of 32%. The difference on the label doesn’t determine how you’ll experience the flavour.

Shoppers comparing sugar content

If you want to take sugar content into account, the nutritional information per 100 g is more useful than the term ‘dark’. If a product claims to contain less sugar, check which sprinkles the manufacturer is comparing it with.

Anyone looking for a pack to share or keep

If you’re planning several snack breaks, pack size could make the difference. Think about how much you’ll use, and follow the storage instructions on the pack for any leftovers.

What should you look for when choosing?

Decide what matters most for your snack night: the stated cocoa content, sugar, having enough in the pack, or checking the ingredients and allergens. Then compare only the product details that are relevant to your choice.

What to consider What to check before buying Who it matters to
Cocoa content Compare the stated percentage of cocoa solids. Albert Heijn states a minimum of 52% for De Ruijter Specials Intens Puur, while Jumbo states a minimum of 50% for the 200 g variety we looked at. If cocoa flavour is my main reason for choosing dark chocolate sprinkles, I want to be able to compare a clearly stated cocoa content. Around 33% of consumers prioritise this.
Sugar Check the sugar per 100 g in the nutritional information. Jumbo compares its claim of at least 30% less sugar with Jumbo hagelslag puur, not with all other brands. I want a dark topping, but the amount of sugar is the deciding factor for me. This is the top priority for around 27% of consumers.
Pack size Compare the pack weights with how much you’ll use tonight and for future snack nights. The Albert Heijn, ALDI and Lidl packs described here are 600 g. If I want to share my sprinkles or use them again later, I want enough in the pack without being left with an unnecessarily large amount. Around 20% of consumers prioritise this.
Ingredients and allergens Read the current ingredients list and allergen information on the pack; don’t assume what it contains based on its dark colour. If I need to avoid a particular allergen, the information on the current label takes precedence over my flavour or pack-size preferences. This check comes first for around 20% of consumers.

Common mistakes

  • Assuming ‘dark’ means a set cocoa percentage

    The Albert Heijn and Jumbo product pages we looked at state a minimum of 32%, 50% or 52% cocoa solids for different varieties of dark chocolate sprinkles. So the word on the front of the pack doesn’t tell you what percentage it contains.

    Check the stated cocoa content on the pack if it matters to your choice of flavour.

  • Assuming darker means less sugar

    For the Venz Puur product we looked at, Jumbo states 65 g of sugar per 100 g; for Jumbo Chocolade Hagelslag Puur 200 g, it states 43.1 g per 100 g. These figures apply to these specific products, not all dark chocolate sprinkles.

    Compare the same measure, per 100 g, and check which product is used as the reference for any reduced-sugar claim.

  • Choosing a large pack without thinking about what comes next

    A 600 g pack can be a good choice for sharing or repeated use, but you could have a lot left after one snack night.

    Choose a pack size that suits how much you’ll use, and follow the storage instructions on the pack for any leftovers.

  • Trying to identify allergens by colour

    The dark varieties we looked at list ingredients such as milk or soya; information about possible traces varies by product. The colour of chocolate sprinkles tells you nothing about this.

    If you need to avoid an allergen, always check the ingredients list and allergen information on the pack you’re buying.

Brands to consider

De Ruijter

De Ruijter Specials Intens Puur is a 200 g variety we looked at, for anyone wanting to compare a clearly stated higher cocoa content.

  • Albert Heijn states that this variety contains at least 52% cocoa solids.
  • According to the product information, this variety contains milk and soya; check the current allergen information.

Venz

Venz Puur is a chocolate sprinkles product we looked at in a 400 g pack.

  • Jumbo states that this variety contains at least 32% cocoa solids.
  • Jumbo states that it contains 65 g of sugar per 100 g and lists milk and soya as allergens; compare the nutritional information if sugar content matters to you.

Albert Heijn

AH Hagelslag Puur is a 600 g own-brand variety we looked at, for anyone who is mainly weighing up pack size.

  • Albert Heijn states that this pack contains at least 32% cocoa solids.
  • The product information lists milk and lactose; check the current packaging if you need to avoid either.

Jumbo

In the product information we looked at, Jumbo Chocolade Hagelslag Puur 200 g has a stated cocoa content and a sugar comparison with another product in Jumbo’s own range.

  • Jumbo states that it contains at least 50% cocoa solids and claims at least 30% less sugar than Jumbo hagelslag puur.
  • This sugar claim isn’t a comparison with other brands. The product information lists milk and possible traces of gluten and wheat.

Mister Choc (Lidl)

Mister Choc Hagelslag Puur is a 600 g pack described by Lidl.

  • Pack size is a practical point to consider if you want to share your sprinkles.
  • Check the pack for cocoa content, nutritional information and allergens if these will affect your choice.

Kiekeboe (ALDI)

Kiekeboe Hagelslag Puur is a 600 g own-brand variety described by ALDI.

  • ALDI states that this product contains Rainforest Alliance cocoa.
  • Check the pack for the cocoa percentage, ingredients and allergens before comparing this variety on those points.

Dark chocolate sprinkles on Joybuy for your snack night

These packs of dark chocolate sprinkles come in different sizes for a snack night or to use later. Check the cocoa content, nutritional information and allergens on each pack if they’re important to your choice.

De Ruijter Intense Dark Chocolate Sprinkles, 200 g pack

De Ruijter Intense Dark Chocolate Sprinkles 200 g

A 200 g pack of dark chocolate sprinkles if you’re looking for a smaller size for your snack night. Before choosing based on ingredients, compare the cocoa content and allergens on the current label.

View on Joybuy
g'woon Dark Chocolate Sprinkles, 400 g pack

g'woon Dark Chocolate Sprinkles 400 g

A 400 g pack of dark chocolate sprinkles to consider if you’d like to use some after this snack night too. To help you choose based on flavour, compare the stated cocoa content and check the nutritional information per 100 g.

View on Joybuy
De Ruijter Dark Chocolate Sprinkles, 390 g pack

De Ruijter Dark Chocolate Sprinkles 390 g

A 390 g pack for anyone who wants to enjoy dark chocolate sprinkles on several occasions. If you’re specifically looking for a high cocoa content, check the percentage on the current pack before choosing this variety.

View on Joybuy

Frequently asked questions

Does ‘dark’ mean chocolate sprinkles have an extra-dark flavour?

No. The word ‘dark’ doesn’t determine how you’ll experience the flavour or what cocoa content a pack has. For the AH Hagelslag Puur we looked at, Albert Heijn states a minimum of 32% cocoa solids; for De Ruijter Specials Intens Puur, it states a minimum of 52%. So compare the information on the pack.

Do dark chocolate sprinkles automatically contain less sugar?

No. For the Venz Puur product we looked at, Jumbo states 65 g of sugar per 100 g; for Jumbo Chocolade Hagelslag Puur 200 g, it states 43.1 g per 100 g. Check the nutritional information per 100 g and, if there’s a claim about less sugar, see which product it’s being compared with.

Can I tell from the dark colour whether chocolate sprinkles contain milk?

No. Colour isn’t a reliable way to identify allergens. The varieties we looked at, including De Ruijter Specials, Venz and Jumbo, list milk. If you need to avoid it, always check the current ingredients list and allergen information on the pack.

How should I store sprinkles left over after my snack night?

Follow the storage instructions on the pack you bought. For the varieties in question, the Albert Heijn and Jumbo product information recommends storing them in a cool, dry and dark place.