Who is this relevant to?

Fans of a pronounced dark flavour

You want dark chocolate sprinkles on a rusk and compare the cocoa percentage of the specific variety, rather than relying on its name alone.

People who want to choose how much they sprinkle

You fancy a rusk later in the evening and check the sugars, fats and nutritional values per 100 g, as well as how much chocolate you use.

People who use chocolate sprinkles regularly

You compare pack sizes and consider whether a larger pack suits how often you eat chocolate sprinkles.

What should you look for when choosing?

Start with the flavour you’re looking for. Then check the label of the specific variety and decide how much you want to sprinkle on your rusk.

What to consider What should you check? Who is this most important for?
Cocoa percentage Look for the minimum cocoa solids percentage of the specific variety; the word ‘dark’ is no substitute for that figure. I’m mainly looking for a pronounced dark chocolate flavour on my rusk, so I want to see a stated cocoa percentage. Around 42% of consumers put this flavour consideration first.
Nutritional information and portion Check sugars, saturated fat and energy per 100 g, and decide how much to sprinkle on your rusk; check the packaging for allergen information. If I have something sweet later in the evening, I want to know what’s in the chocolate sprinkles and how much I’m using. For around 33% of consumers, this is the top priority.
Pack size Compare the weight in grams and consider whether you’ll use the amount you’ve chosen regularly. I use dark chocolate sprinkles more often and want to choose a pack that suits my needs. This practical decision about how much to keep in stock comes first for around 25% of consumers.

Common mistakes

  • Assuming ‘dark’ means a set cocoa percentage

    Albert Heijn lists at least 52% cocoa solids for De Ruijter Specials Intens Puur 200 g and at least 32% for the dark sprinkles in Venz Mini’s. These percentages apply to the products named, not every variety from those brands.

    Compare the percentage on the packaging of the exact variety you want to buy.

  • Assuming ‘dark’ tells you about nutrition or allergens

    According to Albert Heijn, De Ruijter Specials Intens Puur 200 g contains 43 g of sugars per 100 g, as well as milk and soya. So the name doesn’t tell you whether the nutritional information or allergens suit your needs.

    Read the current ingredients, allergen information and nutritional values, then consider how much you’ll sprinkle on.

Brands compared

De Ruijter

The Specials Intens Puur 200 g variety is worth considering if you’re looking for a stated cocoa percentage.

  • Albert Heijn lists at least 52% cocoa solids for this variety.
  • This variety contains milk and soya and may contain lactose; if you have allergies, check the current packaging.

Venz

The dark chocolate sprinkles in Venz Mini’s have a specific percentage you can compare with other dark varieties.

  • Albert Heijn lists at least 32% cocoa solids for the dark sprinkles in this range.
  • Don’t assume this percentage or the allergen information applies to other Venz varieties; check their individual packaging.

Albert Heijn

Within the AH range, you can look at Hagelslag Puur and the Hagelslag Puur Minder Suiker variety separately.

  • The separate product listings make it possible to distinguish between the specific varieties.
  • Check the nutritional information for the variety before relying on a claim such as ‘less sugar’; Albert Heijn notes that product information can change.

Jumbo

Jumbo lists a 600 g own-brand dark variety for anyone considering pack size.

  • The stated weight gives you a clear starting point for comparing it with smaller packs.
  • A larger pack doesn’t tell you anything about the cocoa percentage or allergens; check the specific variety.

Kiekeboe (ALDI)

ALDI lists Kiekeboe Hagelslag Puur in a 600 g pack.

  • The stated weight is useful if you’re looking for a larger pack.
  • Compare the ingredients and cocoa percentage on the packaging before choosing this variety for its flavour.

Mister Choc (Lidl)

Lidl lists Mister Choc Hagelslag Puur in a 600 g pack, available in store only.

  • The product listing tells you the pack size and where to buy it.
  • If the cocoa percentage, nutritional values or allergens will influence your choice, check the label in store.

Products at Joybuy

This selection includes dark chocolate sprinkles and dark chocolate flakes for anyone looking for a sweet topping or something to sprinkle on a late-night snack. Flakes aren’t the same as chocolate sprinkles, so bear that in mind if you want the usual sprinkles for your rusk.

De Ruijter Intens Puur dark chocolate sprinkles 200 g

De Ruijter Intens Puur dark chocolate sprinkles 200 g

For anyone who wants to take a stated cocoa percentage into account when choosing chocolate sprinkles for a rusk.

200 g pack. Joybuy lists at least 52% cocoa solids for this variety.

If you have allergies, check the current packaging; the product information lists milk and soya.

View at Joybuy
g'woon dark chocolate flakes 300 g

g'woon dark chocolate flakes 300 g

An option if you’re looking for dark chocolate flakes rather than the usual chocolate sprinkles for your rusk.

300 g pack. Check the packaging for nutritional information, allergens and the amount you want to sprinkle on.

View at Joybuy
De Ruijter dark chocolate sprinkles 390 g

De Ruijter dark chocolate sprinkles 390 g

For anyone who wants to use dark chocolate sprinkles on a rusk and is looking for a 390 g pack.

If a high cocoa percentage is essential for you, check the label for the percentage in this specific variety. Check the allergen and nutritional information there too.

View at Joybuy

Frequently asked questions

How do I choose chocolate sprinkles with a pronounced dark chocolate flavour?

Compare the stated cocoa percentage of the specific variety rather than relying on the word ‘dark’ alone. Albert Heijn lists at least 52% cocoa solids for De Ruijter Specials Intens Puur 200 g and at least 32% for the dark sprinkles in Venz Mini’s. These are product specifications, not a guarantee of how the flavour will taste to you.

Are dark chocolate sprinkles automatically free from milk or soya?

No, you can’t tell that from the word ‘dark’. According to Albert Heijn, De Ruijter Specials Intens Puur contains milk and soya and may contain lactose. If you have an allergy, always check the declaration on the packaging of the specific variety.

What should I check if I have rusks with chocolate sprinkles late in the evening?

Check the nutritional information per 100 g and how much chocolate sprinkles you use on your rusk. The Netherlands Nutrition Centre recommends checking the ingredients list and nutrition table for snacks; the product name alone won’t tell you what’s in your portion.

Do rusks with chocolate sprinkles automatically contain iodine?

No, don’t assume they do. The Netherlands Nutrition Centre says that bakers aren’t required to use baker’s salt. If you want to know what salt was used in a particular product, check the ingredients on the rusk packaging; you can’t tell from the chocolate sprinkles.