What should you look for when choosing?
First decide whether dark chocolate flavour or individual portions matter most. Then compare the ingredients and nutritional information for the exact products you plan to serve.
| What to consider |
What should you check? |
Who is this important for? |
| Dark chocolate flavour |
Check which type of chocolate or cocoa the exact variety contains. Look for a stated cocoa percentage if that’s an important factor in your choice. |
I want the ontbijtkoek to suit the dark theme, without relying on its colour or the word ‘chocolate’. For around 46% of consumers, flavour would be their main concern when buying. |
| Allergens and ingredients |
Check the ingredients list and any ‘may contain’ warnings on the current packaging for each variety. |
If I’m serving guests with allergies, I need to know what’s in every product on offer. For around 27% of consumers, this would be their top priority. |
| Portions and nutritional information |
Compare the number of portions, portion size, sugars and sweeteners used. Also check for warnings on the packaging. |
I want to hand out portions easily and see what each one contains. For around 27% of consumers, this would be their first consideration. |
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Frequently asked questions
Does ‘dark’ ontbijtkoek mean it contains a lot of cocoa?
No. For these ontbijtkoeken, the words ‘dark’, ‘pure’ and ‘chocolate’ don’t tell you the precise cocoa percentage. Check the information for the exact product if the amount of cocoa is a deciding factor.
How do I check ontbijtkoek for guests with allergies?
Read the current label on each pack, including any highlighted allergens and ‘may contain’ warnings. For its Tussendoor+ chocolate bar, Peijnenburg lists soya and says it may contain milk, hazelnuts and almonds. Don’t assume other varieties have the same ingredients.
Can I hand out chocolate ontbijtkoek bars with no added sugar without limit?
No. That description doesn’t mean they can be eaten without limit. Peijnenburg lists xylitol in its Tussendoor+ chocolate bar and warns that excessive consumption may have a laxative effect. Check the portion size and instructions on the pack.
Does ontbijtkoek always have to be made with iodised baker’s salt?
No. According to the Voedingscentrum, bakers aren’t required to use baker’s salt. So if you want to know which salt is used in a particular ontbijtkoek, don’t rely on the product type alone; check the product information.
How should I store ontbijtkoek until the Halloween party?
Follow the storage instructions and use-by date on the packaging you buy. Jumbo says to store its plain ontbijtkoek in a cool, dry place. For individually wrapped bars, follow the instructions on their own packaging.