Which option is right for you?

For hosts looking for a dark chocolate flavour

You’d prefer a chocolate note for Halloween rather than just the spiced flavour of traditional ontbijtkoek. Lidl lists a luxury variety with dark chocolate and nuts. Check whether that exact variety is available in store, and read the label if the cocoa content matters to you.

For anyone handing out portions without wanting to cut a cake

You want to give your guests individual portions. Peijnenburg lists four individually wrapped 36.7 g bars of Tussendoor+ granen, pitten & choco. They’re ontbijtkoek bars with a chocolate note, not a large cake to slice and serve.

For anyone checking ingredients for their guests

You’re serving people with different food allergies or preferences. Check the ingredients and any ‘may contain’ warnings for the exact product. A product name or picture isn’t enough to tell you what’s in it.

What should you look for when choosing?

First decide whether dark chocolate flavour or individual portions matter most. Then compare the ingredients and nutritional information for the exact products you plan to serve.

What to consider What should you check? Who is this important for?
Dark chocolate flavour Check which type of chocolate or cocoa the exact variety contains. Look for a stated cocoa percentage if that’s an important factor in your choice. I want the ontbijtkoek to suit the dark theme, without relying on its colour or the word ‘chocolate’. For around 46% of consumers, flavour would be their main concern when buying.
Allergens and ingredients Check the ingredients list and any ‘may contain’ warnings on the current packaging for each variety. If I’m serving guests with allergies, I need to know what’s in every product on offer. For around 27% of consumers, this would be their top priority.
Portions and nutritional information Compare the number of portions, portion size, sugars and sweeteners used. Also check for warnings on the packaging. I want to hand out portions easily and see what each one contains. For around 27% of consumers, this would be their first consideration.

Common mistakes

  • Assuming ‘dark’ or ‘chocolate’ means a high cocoa content

    Lidl lists an ontbijtkoek variety with dark chocolate and nuts, but that description doesn’t give a cocoa percentage. For its Tussendoor+ chocolate bar, Peijnenburg lists chocolate with sweetener (4%) and cocoa beans (2%). Neither figure represents the total cocoa content.

    If a particular cocoa content matters to you, check the packaging for the exact product before choosing.

  • Serving a chocolate or nut variety without checking the label

    Ingredients and warnings vary by product. Peijnenburg lists soya in its chocolate bar and says it may contain milk, hazelnuts and almonds. Jumbo lists gluten, rye and wheat in its Ontbijtkoek Naturel 280 g.

    Keep the packaging available for guests and check each product individually before serving.

  • Assuming a store listing means the product is in stock

    Lidl describes its luxury ontbijtkoek as an in-store product. A product listing doesn’t tell you whether the dark chocolate and nut variety is available at your local branch.

    Check for the exact variety in store before planning your party menu around it.

  • Assuming ‘no added sugar’ means ‘no sweeteners’

    Peijnenburg lists xylitol in its Tussendoor+ chocolate bar. The manufacturer warns in the product information that excessive consumption may have a laxative effect.

    As well as checking the sugars per portion, read the ingredients and usage warnings on the pack.

Brands compared

Peijnenburg

Worth considering if you’re looking for individually wrapped ontbijtkoek bars with a chocolate note to serve at your party.

  • For Tussendoor+ granen, pitten & choco, Peijnenburg specifies four 36.7 g bars, with chocolate containing sweetener (4%) and cocoa beans (2%).
  • These are bars rather than a cake to slice. The product contains xylitol and may contain milk, hazelnuts and almonds.

Koek & Bakker

ALDI’s own brand includes a luxury ontbijtkoek and a pre-sliced Zero variety.

  • ALDI lists a 485 g pre-sliced Ontbijtkoek Zero and a 450–465 g luxury ontbijtkoek.
  • For a dark chocolate flavour, check the ingredients of the exact variety. ‘Luxury’ and ‘Zero’ don’t, by themselves, tell you anything about the cocoa content.

Jumbo

Jumbo’s plain ontbijtkoek is a useful comparison if you want to check ingredients, allergens and portions alongside a chocolate variety.

  • For its Ontbijtkoek Naturel 280 g, Jumbo provides ingredients, allergen and nutritional information.
  • The plain variety doesn’t provide the chocolate note you’re looking for. According to Jumbo, it contains gluten, rye and wheat, and may contain barley and oats.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Does ‘dark’ ontbijtkoek mean it contains a lot of cocoa?

No. For these ontbijtkoeken, the words ‘dark’, ‘pure’ and ‘chocolate’ don’t tell you the precise cocoa percentage. Check the information for the exact product if the amount of cocoa is a deciding factor.

How do I check ontbijtkoek for guests with allergies?

Read the current label on each pack, including any highlighted allergens and ‘may contain’ warnings. For its Tussendoor+ chocolate bar, Peijnenburg lists soya and says it may contain milk, hazelnuts and almonds. Don’t assume other varieties have the same ingredients.

Can I hand out chocolate ontbijtkoek bars with no added sugar without limit?

No. That description doesn’t mean they can be eaten without limit. Peijnenburg lists xylitol in its Tussendoor+ chocolate bar and warns that excessive consumption may have a laxative effect. Check the portion size and instructions on the pack.

Does ontbijtkoek always have to be made with iodised baker’s salt?

No. According to the Voedingscentrum, bakers aren’t required to use baker’s salt. So if you want to know which salt is used in a particular ontbijtkoek, don’t rely on the product type alone; check the product information.

How should I store ontbijtkoek until the Halloween party?

Follow the storage instructions and use-by date on the packaging you buy. Jumbo says to store its plain ontbijtkoek in a cool, dry place. For individually wrapped bars, follow the instructions on their own packaging.