Who are these flakes for?

Students who prefer a rich cocoa flavour

If you’re looking for dark flakes to add to bread, yoghurt or porridge, compare the cocoa content listed for each product. According to Jumbo, standard De Ruijter dark flakes contain at least 32% cocoa solids; PLUS lists the same minimum for its dark flakes. For an ‘extra dark’ variant, check its own label rather than assuming it has the same percentage.

Students stocking up on breakfast essentials

If you’re moving into student accommodation, pack size may be a factor: Jumbo, PLUS and ALDI each offer a 300 g pack of dark flakes. Choose an amount you’re likely to use and follow the storage instructions on the pack.

Shoppers who need to check the ingredients

If you have an allergy, intolerance or dietary preference, the information on the pack you buy is what matters. PLUS says its dark flakes may contain milk and lactose; Joybuy lists milk and possible traces of wheat for g’woon dark flakes. Don’t assume this applies to other variants.

What should you look for when choosing?

Start with the flavour you’re after, then choose a suitable pack size and read the label for your chosen variant before using it.

What to consider What to check Who it matters to
Cocoa flavour Compare the cocoa solids listed for the specific variants; don’t rely on ‘extra dark’ alone. If I’m looking for a pronounced cocoa flavour after moving, I want to be able to compare variants using their own labels. This is the top priority for around 45% of consumers.
Pack size and storage Check the pack size and storage instructions before buying several packs. I want to stock up on breakfast essentials without buying more flakes than I’ll use. Around 33% of consumers prioritise choosing the right amount.
Ingredients and allergens Read the current ingredients list and allergen information for the exact variant you’re buying. If my dietary choice or an allergy limits what I can buy, I need to know what’s in the pack. Checking the label is the top priority for around 22% of consumers.

Common mistakes

  • Assuming ‘extra dark’ means a specific cocoa percentage

    A product name suggests a particular flavour, but it doesn’t confirm how much cocoa solids the variant contains.

    Compare the information on the current packs of the variants you’re considering.

  • Assuming ‘dark’ means allergen-free

    PLUS says its dark flakes may contain milk and lactose. Joybuy lists milk and possible traces of wheat for g’woon dark flakes.

    Before using them, check the ingredients and allergen information on the pack you’ve bought.

  • Assuming a bigger pack is always more practical

    When stocking up for your student room, think about how quickly you’ll use the flakes and how you’ll store them.

    Choose a pack size that suits your needs and follow the storage instructions on the pack.

Brands to consider

De Ruijter

Offers standard dark chocolate flakes and a separate Royaal Extra Puur variant.

  • Jumbo lists at least 32% cocoa solids for the standard dark flakes.
  • Check the Royaal Extra Puur label separately before comparing cocoa percentages.

Jumbo

Own-brand dark chocolate flakes in a 300 g pack.

  • The pack size is listed in Jumbo’s product information.
  • Check the current pack if the exact cocoa percentage is important to your choice.

PLUS

Own-brand 300 g dark chocolate flakes, labelled with Fairtrade Cocoa.

  • PLUS lists at least 32% cocoa solids.
  • PLUS says the product may contain milk and lactose; check the pack you buy.

Kiekeboe

ALDI offers a dark variant of its Kiekeboe chocolate flakes in a 300 g pack.

  • ALDI lists Rainforest Alliance certification for this product.
  • Check the dark variant’s label for its cocoa percentage and ingredients.

g’woon

300 g dark chocolate flakes, with cocoa and allergen information available on Joybuy.

  • Joybuy lists at least 32% cocoa solids for this variant.
  • Joybuy lists milk and possible traces of wheat; check the label on the pack you buy, too.

De Ruijter dark flakes on Joybuy

These two packs are options if you’re looking for dark chocolate flakes for bread or breakfast. Compare the pack size, cocoa information and label for each variant.

De Ruijter Intense Dark Chocolate Flakes 200 g

De Ruijter Intense Dark Chocolate Flakes 200 g

An option if you’re looking for a 200 g pack of dark chocolate flakes for breakfast.

Compare the cocoa information for this variant on the label, and check the ingredients and allergens before using the product.

View on Joybuy
De Ruijter Hail Chocolate Pure 390 g

De Ruijter Hail Chocolate Pure 390 g

An option if you’re looking for a 390 g pack of dark chocolate flakes and expect to use that amount.

Check the cocoa percentage and allergen information on this variant’s label; don’t assume the details are the same as for another De Ruijter product.

View on Joybuy

Frequently asked questions

Does ‘dark’ automatically mean a higher cocoa percentage?

No. Compare the cocoa solids percentage listed on the label for each variant. Jumbo lists at least 32% for standard De Ruijter dark flakes, and PLUS lists the same minimum for its dark flakes. For De Ruijter Royaal Extra Puur, don’t assume a particular percentage without checking the label.

Are dark chocolate flakes automatically milk-free?

No. ‘Dark’ doesn’t mean a product is milk-free. PLUS says its dark flakes may contain milk and lactose, and Joybuy lists milk for g’woon dark flakes. If you have an allergy or intolerance, always check the label for the exact variant you’re buying.

How should I store chocolate flakes in my student room?

Follow the storage instructions on the pack you’ve bought. Jumbo recommends storing De Ruijter dark flakes in a cool, dry place. Reseal the pack after use and check the best-before date if you’re stocking up.