Who is this choice relevant to?

People short on time before a workout

If you want to eat something shortly before exercising, the amount you eat and when you eat it matter more than the cocoa percentage alone. The Netherlands Nutrition Centre recommends having a main meal around 2 to 3 hours before exercise.

Fans of an extra-dark cocoa flavour

You want to know what the ‘dark’ label means. Compare the stated minimum percentage of cocoa solids and the sugars per 100 g. A higher percentage doesn’t guarantee that you’ll prefer the taste.

People who regularly use flakes as a topping

If you use flakes often, pack size may be a factor. Also check the current nutritional information and allergen statement for the variety you’re buying.

What should you look for when choosing?

First, decide when you’ll have your snack and what amount works for you. Then compare the cocoa content, nutritional information and any dietary requirements listed on the pack.

What to consider What to check before buying Who does this matter most to?
Timing and amount Decide how many flakes you’ll use as a topping and how soon afterwards you’ll exercise. The Netherlands Nutrition Centre recommends having a main meal around 2 to 3 hours before physical activity. If I’m hungry shortly before training, I want to choose a small snack that feels comfortable for me. Around 30% of consumers put this consideration first.
Cocoa content and flavour Compare the minimum percentage of cocoa solids and the sugars per 100 g. Albert Heijn states that De Ruijter Royaal extra puur contains at least 40% cocoa; Jumbo states that Jumbo Puur contains at least 35%. I’m looking for flakes with a distinctly dark flavour and don’t want to rely on the word ‘dark’ alone. For around 40% of consumers, flavour is the main consideration.
Pack size Check the weight of the variety you’ve chosen and pick a size that suits how often you use flakes. If I regularly use flakes as a topping, I want a pack size that suits my needs. This is the most important factor for around 20% of consumers.
Allergens and dietary requirements Read the ingredients and allergen statement on the current pack; ‘dark’ doesn’t automatically mean dairy-free. If I need to avoid certain ingredients, I start by checking what I can eat according to the label. For around 10% of consumers, this is the first thing they consider.

Common mistakes

  • Assuming all dark flakes have the same cocoa content

    The varieties reviewed state different minimums: Albert Heijn gives 40% for De Ruijter Royaal extra puur and 32% for standard De Ruijter dark; Jumbo gives 35% for Jumbo Puur. So the word ‘dark’ doesn’t tell you the minimum percentage in your pack.

    Check the cocoa percentage and compare the sugars per 100 g too, if the ingredients matter to your choice.

  • Treating flakes as a complete pre-workout meal

    A topping doesn’t automatically replace the rest of a meal. How much you eat and how soon afterwards you exercise also make a difference.

    Choose an amount that suits your snack and feels comfortable for your stomach. The Netherlands Nutrition Centre recommends having a main meal around 2 to 3 hours before exercise.

  • Confusing ‘dark’ with dairy-free or allergen-free

    Albert Heijn lists milk and lactose in AH Pure chocoladevlokken. The De Ruijter varieties list soya and warn that they may contain milk.

    If you have an allergy or dietary requirement, always check the ingredients and allergen statement on the current pack.

Brands to compare

De Ruijter

Among the varieties reviewed, you can compare standard dark with Royaal extra puur.

  • Albert Heijn states that standard dark contains at least 32% cocoa solids and Royaal extra puur at least 40%.
  • The standard variety reviewed lists soya and warns that it may contain milk.

Jumbo

Jumbo Chocolade Vlokken Puur is a 300 g dark variety you can compare by cocoa content and nutritional information.

  • Jumbo states that it contains at least 35% cocoa solids.
  • The stated nutritional values include 63.7 g of sugars and 19.1 g of fat per 100 g. When planning your snack, also consider how much you’ll actually use.

Albert Heijn

AH Pure chocoladevlokken is a 300 g dark variety included in the review.

  • Albert Heijn states that it contains at least 32% cocoa solids.
  • This variety contains milk and lactose and has 65 g of sugars per 100 g. Check the current pack if these details matter to your choice.

PLUS

PLUS Chocoladevlokken puur is a 300 g variety included in the review, with a vegan label on the product information.

  • PLUS states that it contains at least 32% cocoa solids and carries a Fairtrade cocoa label.
  • PLUS states that the flakes may contain milk and lactose. If you have an allergy, check the current pack even if a product is labelled vegan.

Kiekeboe

ALDI lists Kiekeboe chocolate flakes in 300 g milk and dark varieties.

  • ALDI states that these chocolate flakes carry a Rainforest Alliance label.
  • Before choosing a particular dark variety, compare the nutritional information, allergens and cocoa content on the pack.

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Frequently asked questions

Can you eat dark chocolate flakes on their own before exercise?

A small amount is fine, but don’t treat flakes as a meal replacement. The Netherlands Nutrition Centre recommends having a main meal around 2 to 3 hours before exercise. If you’re eating closer to your workout, choose an amount that feels comfortable for you.

Which flakes should you choose if you’re looking for a distinctly dark flavour?

Start by checking the minimum percentage of cocoa solids on the pack. Albert Heijn states that De Ruijter Royaal extra puur contains 40%, compared with 32% for the standard variety reviewed; Jumbo states that Jumbo Puur contains 35%. These percentages describe the ingredients, not which flavour you’ll prefer.

Are dark chocolate flakes automatically vegan or dairy-free?

No. According to Albert Heijn, AH Pure chocoladevlokken contain milk and lactose; De Ruijter varieties may contain milk. PLUS labels its dark flakes reviewed as vegan, but also states that they may contain milk and lactose. If you have a dietary requirement or allergy, check the current pack.

How should you store chocolate flakes?

Store the varieties reviewed in a cool, dry, dark place and reseal the pack after use. These are the storage instructions given in the product information from De Ruijter, Jumbo, Albert Heijn and PLUS. Follow the directions on your own pack.