Choose an egg cake for its dark chocolate flavour only if the label specifies the type of chocolate you want; the words ‘with chocolate’ don’t prove that it contains dark chocolate or has a high cocoa content. If you’re packing one for lunch on the go, also check the size, number of cakes and the latest ingredient and allergen information on the packaging.
You want to take an egg cake with a dark chocolate flavour with you, so you look beyond the word ‘chocolate’ on the front of the pack. Jumbo lists an egg cake with chocolate, while Bolletje, according to Jumbo, offers a crumbly egg cake with a milk coating. Check the label to see whether either matches the type of chocolate you’re looking for.
You compare the size and number of cakes to see what will fit in your bag or lunchbox. Alongside egg cakes with chocolate, Jumbo lists regular, mini and wholemeal varieties; check separately how your chosen variety is packaged.
You want to know which ingredients and allergens are in your egg cake before buying it. Check the current packaging, especially if you also want to confirm the type of chocolate. Albert Heijn warns that online ingredient, nutritional and allergen information can change.
If a dark flavour is your priority, start by checking the type of chocolate. Then choose a suitable size and read the packaging before taking the egg cake with you.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| Dark chocolate flavour | Check which type of chocolate is listed, and look for the cocoa percentage if you’re choosing on that basis. The words ‘with chocolate’ alone aren’t enough. | I want to take an egg cake with a pronounced dark chocolate flavour with me, without relying on the product name. This flavour preference would come first for around 36% of consumers. |
| A portion for on the go | Compare the size and number of cakes; if you need one, check whether a smaller or individually wrapped portion is available. | I want to take a portion in my bag that’s right for one lunch, without having to use the rest straight away. Portion size would be the first consideration for around 29% of consumers. |
| Ingredients and allergens | Read the latest ingredient list and allergen information on the packaging, even if you’ve already checked the details online. | If I need to avoid an ingredient, I want to know what’s in this particular egg cake before I eat it. This would be the most important buying question for around 21% of consumers. |
| Range | Check whether the available egg cake is a chocolate, regular, mini or wholemeal variety, and whether the product you want is available to buy. | For my lunches, I want to be able to choose a type of product I can take with me again; another category of biscuit isn’t automatically a substitute. The range would matter most to around 14% of consumers. |
A product name that mentions chocolate doesn’t tell you whether it’s dark chocolate or how much cocoa it contains. For example, Jumbo describes Bolletje’s crumbly egg cake as a variety with a milk coating.
Look for the type of chocolate on the packaging and, if it matters to your choice, a stated cocoa percentage.
A product appearing in a category or having its own product page doesn’t mean you can buy the egg cake right now.
Before planning a lunch around a particular variety, check that it’s actually available at your chosen shop.
The information you saw online earlier may differ from what’s on the packaging you eventually buy. This is particularly important for allergens and if you have a specific preference for a type of chocolate.
Check the ingredients and allergen information on the pack in your hands before eating the egg cake.
At Jumbo, you can compare different types of egg cake side by side.
An option if you’re looking for a crumbly egg cake with a coating rather than a standard soft variety.
A shop where you can view egg cakes by product and then compare the information with the packaging.
A point of reference if you’re considering regular egg cakes in a multipack.
A point of reference for regular free-range egg cakes, not necessarily a chocolate variety.
A point of comparison only if you’re happy to choose a different category of biscuit instead of egg cakes.
Check the type of chocolate stated on the packaging; the word ‘chocolate’ in the product name alone doesn’t confirm that it’s dark chocolate. Also check for a stated cocoa percentage if that matters to your choice. Jumbo lists egg cakes with chocolate, while the crumbly Bolletje egg cakes listed by Jumbo have a milk coating.
Read the ingredient list and allergen information on the current packaging before eating the egg cake. The Netherlands Food and Consumer Product Safety Authority stresses that allergens must be clearly stated on food labels; Albert Heijn notes that online product information can change.
Choose a size that suits the portion you want to take with you, and opt for a chocolate variety only if the type of chocolate listed matches your taste. Jumbo lists regular, mini and chocolate egg cakes, but the size or product name alone tells you nothing about whether it has a dark chocolate flavour.
