If you’re looking for a rich chocolate flavour
You want to compare breakfast cakes with dark chocolate or nuts for your weekend breakfast. Lidl lists an option with dark chocolate and nuts, but its product listing doesn’t give a cocoa percentage.
Who is this choice relevant to?
If you check ingredients and allergens
You want to take the current packaging into account, perhaps because of rye, soya, nuts, milk or sugar content. The Peijnenburg chocolate options listed by Albert Heijn differ in their ingredients and allergen information.
If you shop for weekend breakfast at the supermarket
You want to pick up a flavour option with your usual groceries, and perhaps choose a breakfast cake without chocolate instead. Lidl lists its luxury breakfast cake as an in-store product; Jumbo and PLUS also show other types of breakfast cake.
What should you look for when choosing?
When choosing chocolate breakfast cake for the weekend, first decide whether a stated cocoa content, the flavour combination or the ingredients matter most to you. Then check the packaging of the option you want to buy.
| What to look for | What to check when buying | Who it matters to |
|---|---|---|
| Cocoa and chocolate flavour | Look for the cocoa percentage on the label, and distinguish it from the proportion of chocolate in the whole breakfast cake. | I’m looking for a pronounced chocolate flavour and don’t want to rely on the name alone to tell me the cocoa content; around 42% of consumers prioritise a stated cocoa content. |
| Flavour combination and presentation | Check the added flavours, the size and whether the option you want is available at your shop. | For a special weekend breakfast, I mainly want a combination such as dark chocolate and nuts; around 25% of consumers prioritise this flavour combination. |
| Ingredients and allergens | Read the allergen information and compare the sugar content per 100 g and per serving on the current packaging. | If I need to avoid an allergen or want to base my choice on sugar content, the label matters more than the chocolate flavour; around 33% of consumers prioritise checking these ingredients. |
Common mistakes
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Assuming dark chocolate means high cocoa content
Lidl lists dark chocolate and nuts as a flavour option, but doesn’t give a cocoa percentage. The 7% chocolate listed by Albert Heijn for Peijnenburg Overheerlijk chocolate isn’t the cocoa percentage of that chocolate either.
Check the current label if knowing the exact cocoa percentage is essential to your choice.
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Skipping the allergen information
According to the product information on Albert Heijn’s website, Peijnenburg Overheerlijk chocolate contains rye, soya and nuts. Other chocolate options may contain different allergens or carry different ‘may contain’ warnings.
Check the ingredients, allergens and any ‘may contain’ warnings on the packaging of each option.
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Taking a product listing as confirmation you can buy it
Lidl lists its luxury breakfast cake as an in-store product. So a product page doesn’t necessarily tell you whether your preferred option is available where you shop.
Check your shop’s range before planning your weekend breakfast around that option.
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Assuming a rich flavour means a particular nutritional value
The chocolate flavour doesn’t tell you how much sugar there is in a serving of breakfast cake. Albert Heijn Allerhande points out that many ready-made breakfast cakes contain added sugar.
Compare the nutritional information per 100 g, and consider the size of the portion you plan to eat.
Brands and shops to consider
Peijnenburg
Offers breakfast cake options with chocolate and other added flavours.
- For Overheerlijk chocolate, Albert Heijn lists 7% chocolate and nuts, with ingredient and nutritional information on the product page.
- The product page in question was marked as no longer part of the range, so don’t take that listing as confirmation that you can buy the option now.
Albert Heijn
Provides product information for its own-brand breakfast cake and other brands.
- The product page for AH Bio chocolate breakfast cake describes details including the chocolate and packaging.
- That page was marked as no longer part of the range. Albert Heijn also recommends checking the packaging, as product information can change.
Jumbo
Offers various types of breakfast cake, including options to suit different ingredient preferences.
- Its category page gives you a starting point for comparing other product features as well as chocolate flavour.
- Check the label of any specific option; the category page doesn’t state the cocoa content of chocolate breakfast cake.
Lidl
Lists luxury breakfast cake in a range of flavours, including dark chocolate and nuts.
- This combination could suit you if you’re specifically looking for chocolate and nuts for your weekend breakfast.
- The listing refers to in-store availability and doesn’t give a cocoa percentage or a full ingredients list.
ALDI
Lists Goud Gebakken plain breakfast cake and individually wrapped cake bites.
- Plain breakfast cake is an alternative flavour choice if chocolate isn’t your main requirement.
- The plain option listed doesn’t help you choose breakfast cake with dark chocolate.
PLUS
Its breakfast cake category includes plain, wholemeal and zero options.
- The overview can help you compare product types and packaging if chocolate isn’t the deciding factor.
- Check the nutritional information and any claims on each individual product label.
Products at Joybuy
Related products coming soon.
Frequently asked questions
Does ‘dark chocolate’ on breakfast cake automatically mean a high cocoa content?
No. That wording alone doesn’t give you an exact cocoa percentage for the breakfast cake. Lidl lists an option with dark chocolate and nuts without stating a percentage. The 7% chocolate listed by Albert Heijn for Peijnenburg Overheerlijk chocolate is the proportion of chocolate in the overall product, not the cocoa content of that chocolate.
Which allergens should I check in chocolate breakfast cake?
Always check the allergens for each option on its current packaging. Albert Heijn lists rye, soya and nuts for Peijnenburg Overheerlijk chocolate; the Peijnenburg banoffee choc option also carries a warning about possible traces of nuts and milk.
Is iodised baker’s salt compulsory in Dutch breakfast cake?
No. Don’t assume that breakfast cake contains iodised baker’s salt just because of its product category. Brood.net says its use isn’t required by law. The Netherlands Food and Consumer Product Safety Authority describes the conditions under which iodine compounds may be present through baker’s salt; check the label for the ingredients of a specific breakfast cake.
How should I store packaged breakfast cake for the weekend?
Follow the storage and use-by instructions on the packaging of the breakfast cake you buy. Don’t automatically apply storage guidance for homemade breakfast cake to a shop-bought pack.