Who is this choice relevant to?

Brunch hosts looking for a rich chocolate flavour

You want to serve breakfast cake with recognisable chocolate and cocoa ingredients. To check, read the ingredients list and any percentages rather than relying on a name such as ‘Dubbel Donker’ (Double Dark).

Hosts who want to serve a group quickly

You want to put slices straight on the buffet without having to cut them, or use breakfast cake as a base for toppings. Check whether your chosen variety is pre-sliced and how you plan to serve the toppings.

Brunch planners checking labels for their guests

You compare the ingredients, nutritional information and allergens on each pack, for example when considering wholemeal breakfast cake or a variety with a different sugar claim.

What should you look for when choosing?

Decide whether a dark chocolate flavour, easy serving or checking the label matters most for your brunch. Then compare the current packs on that basis.

What to consider What to check when buying Who is it important to?
Dark chocolate flavour Check which chocolate and cocoa are listed, and exactly what any percentage refers to. Also check whether the variety is available. I want to choose breakfast cake for brunch with clearly listed chocolate and cocoa ingredients, not just a dark-sounding name. This flavour preference comes first for around 38% of consumers.
Serving a group Compare pre-sliced and unsliced varieties, and consider whether you want to serve the slices with toppings. When I’m putting together a buffet, I want to be able to lay out slices quickly and add toppings if needed. Ease of serving comes first for around 37% of consumers.
Ingredients and nutritional information Check the allergens, ingredients and nutritional information on each pack; look separately for any information about fibre and sugars. When guests have to consider ingredients or allergens, I want to know what I’m serving them. Checking the label is the top priority for around 25% of consumers.

Common mistakes

  • Assuming ‘dark’ means a high cocoa content

    Albert Heijn lists 13% chocolate and cocoa powder for Peijnenburg Gesneden Chocolade Dubbel Donker. That chocolate percentage doesn’t tell you how much cocoa the chocolate itself contains.

    Before choosing a variety for its cocoa content, check the current pack for the percentages given and what each one refers to.

  • Using an old product listing as a shopping list

    Albert Heijn’s product page for Peijnenburg Gesneden Chocolade Dubbel Donker says ‘No longer available’. So don’t assume you’ll be able to buy this specific product for your brunch.

    Check availability at the shop you plan to buy from. Serving plain breakfast cake with separate toppings is another option; for example, a Lidl recipe pairs breakfast cake with mature cheese and cress.

  • Assuming breakfast cake contains iodine based on its name

    According to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt. The product category doesn’t tell you whether iodine has been added to a particular breakfast cake.

    Check the ingredients list on your chosen pack for baker’s salt or added iodine. If you’re unsure, ask the manufacturer for product information.

  • Overlooking allergens on the buffet

    Albert Heijn’s listing for Peijnenburg Gesneden Chocolade Dubbel Donker mentions rye flour and says the product is made in a bakery that also handles nuts and milk. Other varieties may have different ingredients and warnings.

    Check each pack individually and keep the product information handy for guests who ask about ingredients or allergens.

Brands to consider

Peijnenburg

If you’re looking for breakfast cake with chocolate in the name, Peijnenburg Gesneden Chocolade Dubbel Donker is a specific product you can use for comparison on Albert Heijn’s product page.

  • Albert Heijn lists 13% chocolate and cocoa powder for this pre-sliced variety.
  • The same product page says ‘No longer available’; what’s more, the chocolate percentage doesn’t prove that the chocolate itself has a high cocoa content.

Koek & Bakker

ALDI lists several types of breakfast cake under this own-label brand, which you can compare by shape and ingredients.

  • The listings include pre-sliced wholemeal and Zero varieties, as well as an unsliced pearl sugar variety.
  • You can’t assume these varieties are dark chocolate breakfast cake based on their names; check the label on the pack you choose.

PLUS

PLUS’s category page lists own-label varieties that you can compare by type and how they’re served.

  • PLUS lists sliced plain, wholemeal and Zero breakfast cake.
  • These descriptions alone don’t tell you whether the product has a dark chocolate flavour or a particular cocoa content.

Albert Heijn

Albert Heijn’s breakfast cake page includes own-label varieties and Peijnenburg products, making it easy to compare different types.

  • The page lists, among other things, sliced plain, wholemeal and Zero breakfast cake.
  • The separate listing for Peijnenburg Gesneden Chocolade Dubbel Donker says ‘No longer available’. Check the label and availability of any other chocolate variety separately.

Breakfast cake on Joybuy

Related products coming soon.

Frequently asked questions

Does ‘Dubbel Donker’ mean that breakfast cake contains a lot of cocoa?

No, the name alone doesn’t prove a high cocoa content. Albert Heijn lists 13% chocolate and cocoa powder for Peijnenburg Gesneden Chocolade Dubbel Donker, but doesn’t give a separate cocoa percentage for the chocolate itself. So check exactly what any percentage on the current label refers to.

Can I plan to buy Peijnenburg Gesneden Chocolade Dubbel Donker at Albert Heijn for my Easter brunch?

Don’t count on being able to buy this specific product without checking first: Albert Heijn’s page says ‘No longer available’. Before putting your shopping list together, check which breakfast cake the shop you plan to use actually has on offer.

Does breakfast cake automatically contain iodine from baker’s salt?

No, you can’t tell from the name breakfast cake. The Netherlands Nutrition Centre says that bakers aren’t required to use baker’s salt. If added iodine matters to your choice, check the ingredients on the specific pack.

What should I look for in chocolate breakfast cake if guests ask about allergens?

Read the ingredients and allergen warnings on each pack you choose. Albert Heijn’s listing for Peijnenburg Gesneden Chocolade Dubbel Donker mentions rye flour and says it is made in a bakery that also handles nuts and milk. Don’t assume the same information applies to another variety without checking.

What can I serve if I don’t choose a suitable dark breakfast cake?

Plain breakfast cake with separate toppings gives you another brunch option, but it won’t taste of dark chocolate itself. Lidl’s recipe suggests pairing it with mature cheese and cress, or cottage cheese and fruit. Check the ingredients in your own combination before serving it to your guests.