What should you look for when choosing?
Start with the allergens you need to avoid. Then check whether you need a gluten-free option and whether the current dark variety suits your taste.
| What to consider |
What to check when buying |
Who it matters to |
| Specific allergens |
Check the current packaging for both the allergens present and any ‘may contain’ warning. |
If I need to avoid an allergen, I want to assess the breakfast cake before flavour comes into it. Around 50% of consumers put this allergen check first. |
| Gluten and other allergens |
Check the gluten-free claim, then read the full allergen information separately. |
For me, gluten-free may be the first requirement, while milk, lupin or possible traces may still determine my choice. Around 30% of consumers put this combined check first. |
| Dark flavour and up-to-date information |
Compare the chocolate and cocoa information, and read the label on the variety you’re actually buying. |
I’m looking for a rich chocolate flavour, but I don’t want to base my choice on outdated product information. Around 20% of consumers put this flavour choice and current label check first. |
Brands to consider
These examples show why the information for a specific breakfast cake variety matters more than the brand name alone.
Peijnenburg
Chocolade Dubbel Donker is an option to consider if you’re looking for a dark chocolate breakfast cake.
- Albert Heijn lists 13% chocolate and cocoa powder for this variety.
- This variety also contains rye, soya and barley, and may contain nuts and milk. Albert Heijn marks this specific product listing as discontinued.
Jumbo Lekker Vrij
A gluten-free breakfast cake for when a dark chocolate flavour isn’t essential.
- Jumbo describes its uncut breakfast cake as gluten-free and displays a crossed-grain symbol.
- The breakfast cake contains milk and lupin; it may also contain nuts, egg, oats and sesame, among other things. It isn’t a dark chocolate variety.
PLUS
PLUS Ontbijtkoek Zero is another option to consider if you also want to compare the sugar information.
- The product information lets you check the ingredients for this specific variety.
- PLUS lists rye flour as an ingredient; wheat, barley and oats may be present. The Zero variety is no substitute for checking allergens.
Related products on Joybuy
Related products coming soon.
Frequently asked questions
Is dark breakfast cake suitable if I need to avoid milk, nuts, soya or gluten?
You can’t tell from the dark colour. For Peijnenburg Chocolade Dubbel Donker, Albert Heijn lists rye, soya and barley as present, and nuts and milk as possible traces. Check the current packaging against the allergens you need to avoid.
Can I simply choose gluten-free breakfast cake if I have a milk or nut allergy?
A gluten-free claim doesn’t answer that question. According to Jumbo, Jumbo Lekker Vrij van Gluten contains milk and lupin; it may also contain almonds, hazelnuts and walnuts, among other things. Check the full allergen information as well as the gluten-free claim.
How are allergens listed on packaged breakfast cake?
For prepacked foods, relevant allergens must be highlighted in the ingredients list. Your Europe’s information on EU rules gives a different font or background colour as examples of how they can be distinguished. Also check for any separate warning about possible traces.
Is an online ingredients list enough to assess a breakfast cake?
Use an online list to help you prepare, but check the label on the actual packaging before eating the product. Product information and recipes can change, so check again for the allergens that matter to you.
Does ‘Zero’ on breakfast cake also mean gluten-free?
No, the name ‘Zero’ doesn’t say anything about gluten on its own. PLUS lists rye flour as an ingredient in Ontbijtkoek Zero and says it may contain wheat, barley and oats. Check the ingredients and allergens separately.