What should you look for when choosing?
Start by asking whether you’re looking for a clearly stated cocoa content or simply a biscuit made with dark chocolate. Then compare the quantity, allergen information and nutritional details on a like-for-like basis.
| What to consider |
What to check when buying |
Most relevant for |
| Cocoa and chocolate flavour |
Look for a cocoa solids percentage on the label. Don’t confuse this with the proportion of chocolate in the whole biscuit. |
If I’m looking for a pronounced cocoa flavour, I want to know what that expectation is based on. Around 36% of consumers put this cocoa question first. |
| Quantity and serving |
Compare the net weight with the number of biscuits or stated portions, and check whether there are smaller inner packs. |
For a platter I can replenish during the get-together, the number of biscuits I can serve matters. Ease of serving comes first for around 29% of consumers. |
| Allergens |
Read the ingredients and any cross-contamination warnings on the pack you’re serving. |
If a guest has an allergy, I need to be able to check the label of the product being served. This check takes priority for around 21% of consumers. |
| Sugars and nutritional value |
Compare sugars, saturated fat and fibre per 100 g, then check the portion size. |
When I compare biscuits for a party table, I want to see the nutritional information on the same basis. Around 14% of consumers put this comparison first. |
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Frequently asked questions
Does ‘dark’ on a biscuit mean it contains a lot of cocoa?
No. ‘Dark’ doesn’t tell you what percentage of cocoa solids the chocolate contains. For the biscuits described, Jumbo, Albert Heijn and Lotus Biscoff do state the proportion of chocolate in the whole product. Check the current label to see whether it also gives a cocoa percentage.
Which allergens should I check for a birthday get-together?
Check the ingredients and any cross-contamination warnings on every pack you serve. The biscuits described list ingredients including wheat or gluten, milk and soya. The Netherlands Food and Consumer Product Safety Authority says allergens must be clearly stated on the label.
How should I store dark chocolate biscuits once opened?
Follow the storage instructions on the pack of biscuits you’ve bought. For the products described, Jumbo recommends storing them in a cool, dry, dark place and sealing the pack well after opening.
Can I rely on an online product description for allergen information?
Use the online description to compare products in advance, but check the pack you receive before serving. Albert Heijn notes that information such as ingredients and allergen details may change.