What should you look for when choosing?
First, decide what matters most at the festival: the chocolate layer, ease of sharing or the information on the label. Then compare the packaging and ingredients of the variety you’re planning to buy.
| What to consider |
What to check |
Who it matters to |
| Chocolate flavour and cocoa |
Compare the proportion of dark chocolate in the biscuit. If a high cocoa content is essential, look separately for a stated percentage of cocoa solids. |
I mainly want to know how much chocolate I’m choosing, without mistaking the proportion of the chocolate layer for its cocoa content. For around 40% of consumers, flavour and cocoa are the top priorities. |
| Portions on the go |
Check the number of biscuits in each inner pack and the storage instructions once opened. |
When I’m handing out biscuits, I don’t want to keep leaving a large pack open. For around 30% of consumers, ease of carrying and sharing is the top priority. |
| Allergens |
Read the ingredients, highlighted allergens and any warnings about traces on the exact pack. |
Before taking biscuits for myself or others, I need to be able to check which allergens are listed on the label. For around 30% of consumers, this is the main concern when making a choice. |
Biscuits on Joybuy
These two products offer different options for a festival: a digestive with a stated proportion of dark chocolate, and a pack of small biscuits with dark chocolate and matcha. If cocoa content, allergens or storage are key to your choice, check the label.
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McVitie's Digestives with Dark Chocolate, 266 g
A digestive to take with you if you’re looking for a biscuit with a layer of dark chocolate. The product information states that it contains 30% dark chocolate and 4.3 g of fibre per 100 g; the 30% figure is not the cocoa percentage of the chocolate. The information lists wheat, milk and soya. Store in a cool, dry place and seal the pack securely after opening.
View on Joybuy
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Bourbon Alfort Mini Chocolate Dark Matcha, 12 biscuits, 60 g
Small biscuits with dark chocolate and matcha for anyone looking to take a 12-piece pack with them. The pack contains 60 g. Before buying, check the label for allergens, storage instructions and any information about cocoa solids.
View on Joybuy
Frequently asked questions
Does ‘dark chocolate’ mean a biscuit is dairy-free?
No. The dark chocolate biscuits from Albert Heijn and Jumbo discussed here, along with the Lotus Biscoff and McVitie’s varieties, list milk. Check the ingredients and allergens on the current packaging.
Does ‘63% chocolate’ mean 63% cocoa?
No. For the Albert Heijn and Jumbo biscuits discussed here, 63% refers to the chocolate in the biscuit, not a confirmed percentage of cocoa solids in that chocolate. Look for a separate cocoa statement if that’s one of your selection criteria.
What label information can help when choosing pre-packed biscuits?
At the very least, check the ingredients, clearly highlighted allergens, nutrition information, net quantity, best-before date and any relevant storage instructions. According to the European information service Your Europe, this information is required on pre-packed foods in the EU, where applicable.
How should I store chocolate biscuits on a festival day?
Follow the storage instructions on the packaging. The biscuits discussed here are best kept somewhere cool and dry. Keep an opened pack securely sealed, and also protect it from sunlight, heat and moisture where the label advises this.