What should you look for when choosing?
First, decide whether cocoa percentage, how you’ll serve the biscuits, nutritional information or allergens matter most to you. Then compare only the product details that relate to that priority.
| What to consider |
What to check when buying |
Who it matters to |
| Cocoa percentage |
Look for a specific cocoa percentage and check whether it applies to the chocolate or the whole biscuit. The proportion of chocolate coating is a different measure. |
If I’m looking for an intense cocoa flavour, I don’t want to rely on the word ‘dark’ alone. For around 36% of consumers, this is the top priority. |
| Occasion |
Compare a full chocolate coating with chocolate chips, and check the portion size and packaging. |
With coffee or tea, I mainly want to choose a biscuit whose make-up and presentation suit the occasion; this is the first priority for around 29% of consumers. |
| Nutritional information |
Compare sugars, fibre and saturated fat per 100 g, then check the amount per serving. |
When I’m choosing between a digestive and a heavily coated biscuit, I want to compare their nutritional values on the same basis. Around 21% of consumers prioritise this. |
| Allergens |
Read the current ingredients and allergen information on the exact packaging you’ve chosen, including any relevant warnings. |
If I need to avoid certain ingredients, checking the label comes before flavour or presentation; suitability is the main concern for around 14% of consumers. |
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Frequently asked questions
Does ‘dark chocolate’ on a biscuit mean it contains a lot of cocoa?
No. The word ‘dark’ alone doesn’t confirm that the chocolate coating on a specific biscuit has a high cocoa content. Check whether the cocoa percentage of the chocolate used is listed; a percentage for the chocolate in the whole biscuit doesn’t answer that question.
Should I check for allergens in dark chocolate biscuits?
Yes, check the allergen information on the exact packaging. According to their product information, the biscuits discussed here contain ingredients such as wheat, milk or soya; some packs also carry a warning about the possible presence of other allergens.
Is a dark chocolate digestive always less sweet?
No, the type of product alone doesn’t tell you that. Jumbo lists 27,4 g of sugars per 100 g for its Digestive Biscuit Pure Chocolade and 37,0 g per 100 g for its Chocolade Biscuits Puur. Compare the serving sizes of the products you’re considering too.
How should I store dark chocolate biscuits after opening?
Follow the storage instructions on the packaging you choose. Jumbo advises resealing the biscuits discussed here after opening; for its digestive, the brand also recommends storing it in a dark place. Albert Heijn advises storing its sugar-topped biscuits in a closed tin after opening.