What should you look for when choosing?
First, check whether the exact pack meets your allergen requirements. Then compare the chocolate and the practicalities of the packaging.
| What to consider |
What to check |
Who it matters most to |
| Ingredients and allergens |
Read the ingredients and allergen information on the current pack of the exact product. |
If I need to avoid a particular allergen, I want to know first whether it is an ingredient. This is the top priority for around 40% of consumers. |
| Cross-contamination warning |
As well as the ingredients, look out for warnings such as ‘may contain nuts’. |
Even if my allergen is not an ingredient, a warning about possible cross-contamination could affect my choice. For around 30% of consumers, this warning carries the most weight. |
| Chocolate |
Compare the type and proportion of dark chocolate listed; don’t use this information to infer a cocoa percentage or that the product is allergen-free. |
If a biscuit meets my allergen requirements, I want to choose between options such as chocolate pieces or chocolate on a biscuit. Around 20% of consumers prioritise this choice of flavour and recipe. |
| Packaging |
Check the pack size and whether the biscuits are individually wrapped. Read the label again the next time you buy them. |
If several biscuits are suitable for me, I want to know which pack is easiest to share or take with me. This practical consideration is the deciding factor for around 10% of consumers. |
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Frequently asked questions
Are biscuits with dark chocolate dairy-free?
No, ‘dark’ does not mean that a biscuit is dairy-free. Jumbo lists milk in McVitie's Digestives Pure Chocolade and Albert Heijn does the same for LU Scholiertje puur, so check the label on the exact pack.
What does ‘may contain nuts’ mean on biscuits?
It is a warning about the possible unintended presence of nuts, not necessarily a statement that nuts have been deliberately added as an ingredient. Consider the warning in relation to your specific allergy. The Netherlands Food and Consumer Product Safety Authority outlines the rules for warnings on prepacked products, which have been in force since 1 January 2026.
Which allergens are listed on the label of a prepacked biscuit?
The Netherlands Food and Consumer Product Safety Authority describes mandatory labelling for 14 allergens, including cereals containing gluten, egg, peanuts, nuts, soya and milk. Check the ingredients list on the biscuit you are buying to see which of these are relevant to you.
Is online allergen information enough when buying a product again?
Use online information to compare products before you buy, but check the packaging again when you shop. Albert Heijn warns that ingredients and allergen information can change.