Who is this choice for?

Adults who want to taste the cocoa

If you want a distinct cocoa flavour alongside the spices, check the ingredients and any percentage stated. For comparison, Albert Heijn lists 1% cocoa powder for Peijnenburg Zero Cacao. That figure alone doesn’t mean the cake contains a lot of cocoa.

Shoppers weighing up ingredients and portions

A variety with ‘zero’ in its name or an individually wrapped bar may suit your preferences for ingredients or portion size. Also check the information on sugars, sweeteners, fibre and allergens on the packaging; the name doesn’t tell you the whole story.

Hosts catering for a variety of guests

If you’re putting out a platter of bite-sized treats, it makes a difference whether you choose pre-sliced cake, an uncut cake or bars. If any guests have dietary restrictions, check the allergens for each product: these different ways of serving aren’t automatically made with the same ingredients.

What should you look for when choosing?

If you’re looking for a breakfast cake with a dark cocoa flavour for an adults’ Sinterklaas Eve gathering, start with the ingredients, then consider the composition and how you’ll serve it. A spiced cake can be easy to share, but it won’t necessarily give you the cocoa flavour you’re after.

What to consider What to check when buying Who it matters to
Cocoa content Look for cocoa in the ingredients list, compare any stated percentage and check whether the variety is available. I want the cocoa to be noticeable alongside the spices, and won’t settle for a choco name alone; for around 45% of shoppers, cocoa content is the top priority when making this choice.
Ingredients Read the ingredients, allergen and sweetener information, and the nutritional details on the current packaging. When buying for guests, I want to know exactly what ingredients and allergens the cake contains; for around 33% of shoppers, the ingredients are the main consideration.
How it’s served Compare pre-sliced and uncut cakes with individually wrapped bars. I want to serve bite-sized treats that guests can easily help themselves to, even if that means choosing a bar instead of a large cake; for around 22% of shoppers, ease of serving is the deciding factor.

Common mistakes

  • Assuming ‘choco’ means a high cocoa content

    A product name doesn’t tell you how much cocoa the cake contains. Albert Heijn lists 1% cocoa powder for Peijnenburg Zero Cacao; this doesn’t prove that it has a high cocoa content.

    Read the ingredients list and check any stated percentage before expecting a dark cocoa flavour.

  • Treating a discontinued variety as an option to buy

    Albert Heijn says that Peijnenburg Zero Cacao is no longer in its range. The ingredients listed don’t mean it’s still available to buy there.

    Check just before you buy to make sure the variety you want is actually available.

  • Assuming ‘zero’ means free from sugars or allergens

    The Peijnenburg Zero Cacao listed on Albert Heijn’s product page contains rye flour and xylitol. The page warns that excessive consumption may have a laxative effect and that xylitol is not suitable for animals.

    Check the current ingredients, allergens and warnings for each product individually. Keep products containing xylitol out of reach of animals.

  • Assuming all breakfast cakes contain iodine

    According to the Netherlands Food and Consumer Product Safety Authority, iodine compounds may be present in bakery products through baker’s salt. This rule doesn’t confirm which salt is used in any individual breakfast cake.

    Don’t assume a product contains iodine just because it’s in this category; check the packaging or ask the manufacturer about that specific product.

Brands compared

Peijnenburg

A brand to consider when comparing different formats: sliced breakfast cake with cocoa and individually wrapped choco bars.

  • Albert Heijn lists 1% cocoa powder for Peijnenburg Zero Cacao. Peijnenburg describes Tussendoor+ Choco as four individually wrapped bars weighing 36,7 g each.
  • Albert Heijn says Zero Cacao is no longer in its range. The Tussendoor+ Choco bar is not a breakfast cake with a proven high cocoa content.

Snelle Jelle

A point of comparison if you’re weighing up spiced cake bars and portions against a large breakfast cake to put on the table.

  • Jumbo and PLUS list Snelle Jelle spiced cake varieties, including a raisin version in a multipack.
  • A spiced cake bar isn’t a proven choice if you want a breakfast cake with plenty of cocoa; check the label of the specific variety if cocoa is important to you.

Bolletje

A point of comparison if you’re looking for a sliced breakfast cake to serve on a platter.

  • Jumbo lists Bolletje Sliced Breakfast Cake 500 g; PLUS also lists a sliced plain variety.
  • This plain cake isn’t evidence of a dark cocoa flavour. Check the ingredients if cocoa is the deciding factor for you.

Spiced breakfast cake bars on Joybuy

This bar suits anyone looking for spiced breakfast cake in individual portions for Sinterklaas Eve. Don’t choose it expecting it to replace a dark breakfast cake with plenty of cocoa.

Snelle Jelle Less Sugar-Free breakfast cake bars, 250 g

Snelle Jelle Less Sugar-Free breakfast cake bars 250 g

A spiced rye cake bar for anyone looking to serve individual portions without cocoa being a top priority.

Pack size: 250 g. The Less Sugar-Free wording doesn’t make the exact sugar claim clear; check the current nutritional information and ingredients on the packaging.

View on Joybuy

Frequently asked questions

Does Peijnenburg Zero Cacao have a high cocoa content?

The stated percentage doesn’t suggest that it does: Albert Heijn lists 1% cocoa powder for Peijnenburg Zero Cacao. This confirms that cocoa is an ingredient, not that it has a high cocoa content. Albert Heijn also says that this variety is no longer in its range.

Should I choose sliced cake or individual bars for Sinterklaas Eve?

You can put sliced breakfast cake straight onto a platter, while individually wrapped bars give you ready-portioned treats. A bar is a different way to serve it from a large cake, though. Choose based on how you want to offer your treats, and check the ingredients for each product.

Is Peijnenburg Zero Cacao gluten-free?

No. The product information on Albert Heijn lists rye flour and cereals containing gluten. If a guest needs to eat gluten-free, only choose a product whose current packaging explicitly confirms that it is gluten-free.

What should I look out for if a breakfast cake contains xylitol?

Follow the warnings on the packaging and keep the cake out of reach of animals. For Peijnenburg Zero Cacao, Albert Heijn warns that excessive consumption may have a laxative effect and says that xylitol is not suitable for animals. If an animal eats any, contact a vet.

Does every breakfast cake contain iodine because baker’s salt is used?

No. The Dutch rule on baker’s salt doesn’t prove that an individual breakfast cake contains iodine. The Netherlands Food and Consumer Product Safety Authority explains that iodine compounds may be present in bread, bread substitutes and other bakery products through baker’s salt, with a maximum of 65 mg of iodine per kg of salt. For a specific product, check the packaging or ask the manufacturer which salt was used.