Who is this choice relevant to?

Morning cocoa flavour seekers

You want cocoa or chocolate in your breakfast cake, and would rather check the ingredients and their proportions than rely on a name that sounds dark.

Sugar-conscious commuters

You’re looking for a quick slice of breakfast cake or a cake bar, and want to compare sugars, sweeteners and polyols before choosing.

Portion planners on the go

You want to take a portion with you without having to cut a slice first. At home, pre-sliced breakfast cake gives you the flexibility to choose your own portion.

What should you look for when buying?

If a dark flavour is your main reason for choosing a product, start by checking the stated cocoa or chocolate content. Then compare the nutritional information and portion size for your workday breakfast.

What to look for What to check when buying Who it matters to
Cocoa or chocolate Look on the label for cocoa powder, cocoa mass or chocolate, and check the stated proportion. A chocolate percentage is not the same as a cocoa percentage. I’m looking for breakfast cake with cocoa and want to know what’s behind the product name. For around 42% of consumers, a verifiable cocoa or chocolate content comes first.
Sugars and polyols Compare sugars and polyols per 100 g and per portion; check the ingredients if you want to know which sweeteners have been used. At breakfast, I want to weigh up the sugars without overlooking polyols. This is the main purchasing concern for around 33% of consumers.
Portion and packaging Check the weight per slice or bar, and whether the cake is pre-sliced or individually wrapped. When I take breakfast cake with me, I want a portion that doesn’t need cutting first. Around 25% of consumers prioritise portion convenience.

Common mistakes

  • Assuming a dark-sounding name means lots of cocoa

    Albert Heijn lists 1% cocoa powder for Peijnenburg Zero Cacao. Jumbo lists 9% chocolate for Peijnenburg Chocolade Karamel Zeezout; that figure doesn’t tell you how much cocoa the chocolate contains.

    Check which ingredient the percentage refers to. Don’t assume that the words cocoa or chocolate alone mean a high cocoa content.

  • Confusing Zero with sugar-free or unlimited

    According to Albert Heijn, Peijnenburg Zero Cacao still contains 4.9 g of sugars and 24 g of polyols per 100 g. Albert Heijn warns that excessive consumption of this product may have a laxative effect.

    Check the sugars and polyols per portion. Keep products containing xylitol out of reach of pets.

  • Assuming every breakfast cake contains iodised salt

    The name breakfast cake doesn’t tell you which salt has been used in a particular product.

    If iodised salt matters to you, check the ingredients list on the packaging.

  • Assuming a product listing means it’s currently available

    Albert Heijn lists Peijnenburg Zero Cacao as discontinued; according to Jumbo, Peijnenburg Chocolade Karamel Zeezout is no longer available online.

    Check current availability before heading to the shop for a specific variant.

Brands compared

Peijnenburg

The product information mentions Peijnenburg Zero Cacao breakfast cake, chocolate variants and individually wrapped cake bars.

  • For Zero Cacao, Albert Heijn lists 1% cocoa powder; Peijnenburg says Tussendoor+ Choco comes as four individually wrapped bars weighing 36.7 g each.
  • Tussendoor+ Choco is a cake bar, not a proven high-cocoa alternative. Also check the current availability of each variant.

Albert Heijn

The own-label range includes pre-sliced zero breakfast cake and a zero spiced cake bar, giving you different ways to manage portions.

  • The product information lists nutritional values and portion sizes; AH Kruidkoekreep zero is individually wrapped.
  • These zero variants aren’t confirmed choices for anyone specifically looking for cocoa or chocolate in their cake.

Snelle Jelle

Snelle Jelle is worth considering if you’re looking for a spiced cake bar as an individual portion for a workday.

  • Albert Heijn and Jumbo’s category listings include Snelle Jelle Zero variants, among others.
  • The name Zero on a spiced cake bar doesn’t in itself confirm a cocoa or chocolate flavour. Check the label of the variant you choose.

Joybuy products

Related products coming soon.

Frequently asked questions

Does cocoa or chocolate in breakfast cake mean it contains lots of cocoa?

No. Those words alone don’t tell you how much cocoa the cake contains. Albert Heijn lists 1% cocoa powder for Peijnenburg Zero Cacao; Jumbo lists 9% chocolate for Peijnenburg Chocolade Karamel Zeezout, without giving a separate percentage for the cocoa in that chocolate.

Is zero breakfast cake sugar-free?

Not necessarily. According to Albert Heijn, both Peijnenburg Zero Cacao and AH Ontbijtkoek zero gesneden contain 4.9 g of sugars per 100 g. Compare the total sugars and any polyols on the packaging of the variant you plan to eat.

How should I store pre-sliced breakfast cake for workdays?

Follow the storage instructions on the packaging of your breakfast cake. For AH Ontbijtkoek zero gesneden, Albert Heijn recommends a cool, dark and dry place.

Can I assume that every breakfast cake contains iodised salt?

No, you can’t tell from the product name. Check the ingredients list for the specific cake if iodised salt matters to your choice.