If you want a dark cocoa flavour, don’t choose a breakfast cake based on its name or packaging alone: check the label to compare how much cocoa powder or chocolate it contains. Albert Heijn lists 1% cocoa powder for Peijnenburg Zero Cacao. A chocolate and caramel variant was listed by Jumbo as containing 9% chocolate, but is no longer in its online range. Also check the nutritional information, portion size and current availability of the product you’re considering.
You want breakfast cake with cocoa or chocolate notes for a late-night snack, and look beyond a dark-sounding product name. A percentage on the label helps you see which ingredient has been added, although it won’t tell you exactly how the cake will taste.
You compare the nutritional information for a slice of breakfast cake and want to know which sweeteners it contains. For Peijnenburg Zero Cacao, Albert Heijn lists xylitol and includes a warning about excessive consumption.
You want an easy way to choose how much breakfast cake to have at home or on the go. Sliced cakes, bars and multipacks come in different formats; if you have a particular variant in mind, check whether it’s currently available too.
If flavour is your top priority, start by checking which cocoa or chocolate ingredient is listed. Then compare the nutritional information per 100 g and per portion, and choose a format that suits how you’ll enjoy it.
| What to consider | What to check | Who it matters to |
|---|---|---|
| Cocoa or chocolate flavour | Look on the label for the percentage of cocoa powder, cocoa mass or chocolate. The percentage of chocolate is not the same as the cocoa percentage of the whole cake. | If I’m choosing breakfast cake specifically for its cocoa flavour, I want to know what’s actually in it. For around 45% of consumers, this verifiable cocoa information would be the top priority. |
| Sugars and sweeteners | Compare sugars and polyols per 100 g and per portion; if the product contains xylitol, read the usage warning too. | If I’m watching my added sugar intake, I also want to understand how much sweetener I’m getting per slice. Around 33% of consumers would make this their main consideration when choosing. |
| Portion size and availability | Check the weight per slice or bar and confirm that your chosen variant is currently available. | For a late-night snack, I want to be able to grab a portion easily without relying on an outdated product listing. For around 22% of consumers, portion convenience and availability would come first. |
Albert Heijn lists 1% cocoa powder for Peijnenburg Zero Cacao. So the name doesn’t tell you how much cocoa the cake contains or how strong the flavour will be.
Compare the current ingredient labels, and distinguish between the percentage of chocolate and the percentage of cocoa powder or cocoa mass.
Jumbo says that Peijnenburg Chocolade Karamel Zeezout is no longer in its online range. The ingredients listed may still be useful for comparison, but the page doesn’t confirm that the product is currently available.
Check whether the variant you want is currently available in your local shop or delivery area.
According to Albert Heijn’s product information, this Peijnenburg variant contains xylitol and 24 g of polyols per 100 g. Albert Heijn warns that excessive consumption may have a laxative effect.
Read the full nutritional information and usage warning, and compare the figures per portion with those per 100 g.
The baker’s salt agreement from the Ministry of Health, Welfare and Sport describes baker’s salt as iodised table salt for bread and other baked goods. This doesn’t mean that every breakfast cake is made with baker’s salt.
If you want to know which salt a particular breakfast cake contains, check the current label or ask the manufacturer.
Peijnenburg offers breakfast cake in a range of flavours and formats.
The own brand offers plain breakfast cake for anyone not specifically looking for a cocoa variant.
The own brand offers breakfast cake alongside variants from other brands.
The own brand includes plain, wholemeal and zero breakfast cake, among other options.
Tastino is the name listed for breakfast cake by Lidl Netherlands.
No, the name alone doesn’t tell you how much cocoa the cake contains. Albert Heijn lists 1% cocoa powder for Peijnenburg Zero Cacao; for another variant, check the exact ingredient and percentage on the current label.
No, check the full nutritional information for the portion you’ve chosen. For Peijnenburg Zero Cacao, Albert Heijn lists 236 kcal, 54 g of carbohydrates and 24 g of polyols per 100 g; according to that product information, one slice weighs 30 g.
Read the usage warning for the specific product. For Peijnenburg Zero Cacao, Albert Heijn warns that excessive consumption may have a laxative effect and states that xylitol is not suitable for animals; keep this product out of reach of pets.
You can’t assume that every pack does. The baker’s salt agreement from the Ministry of Health, Welfare and Sport describes baker’s salt as iodised table salt for bread and other baked goods, but doesn’t confirm that it’s used in every breakfast cake. For a specific product, check the label or ask the manufacturer.
