Who is this relevant to?

Coffee drinker looking for cocoa

You want breakfast cake with a dark chocolate flavour to enjoy with your coffee. A name such as ‘Dubbel Donker’ is a reason to check the ingredients and any cocoa percentage on the packaging, not to assume it has a high cocoa content.

Hotel guest looking for a single portion

You want breakfast cake to go with a cup of coffee without having to cut it in your room or store a large, opened pack. Pre-sliced cakes or individually wrapped portions are worth considering.

Shopper checking the label

You want to check the ingredients and allergens for the exact variety, or find out whether baker’s salt has been used. According to the Netherlands Nutrition Centre, bakers are not required to use baker’s salt, so the product category alone won’t tell you.

What should you look for when buying?

First decide whether cocoa flavour is your priority or whether having one easy-to-eat portion matters more. Then check the label of the variety you actually plan to take with you.

What to consider What to check when buying Who it matters to
Cocoa content Check the cocoa ingredients and any stated percentage of cocoa or cocoa mass; don’t infer it from ‘dark’ in the product name. If I’m specifically looking for breakfast cake with a pronounced cocoa flavour to have with coffee, I want to know what’s in the variety I choose. Cocoa is the main consideration for around 44% of consumers.
Portion convenience Compare pre-sliced and individually wrapped varieties, the number of portions and what you’ll have left once the pack is open. For one coffee break in my hotel room, I don’t want to have to cut the cake or store an opened pack. Portion convenience is the main consideration for around 33% of consumers.
Label information Read the ingredients and allergen information for the exact variety; check separately for any mention of baker’s salt or iodised salt. If I need to avoid certain ingredients or want to assess the iodine content, I need the current label. Around 23% of consumers make checking the label their priority.

Common mistakes

  • Assuming ‘Dubbel Donker’ means lots of cocoa

    Jumbo lists Peijnenburg Chocolade Dubbel Donker 4 x 34 g. The product name alone doesn’t tell you how much cocoa or cocoa mass the breakfast cake contains.

    Check the current packaging to see which cocoa ingredients have been used and whether a percentage is stated that matters to your taste preference.

  • Assuming it contains iodine because of the product category

    According to the Netherlands Nutrition Centre, bakers are not required to use baker’s salt. So you can’t tell from this whether a particular breakfast cake contains baker’s salt or iodine.

    Read the ingredients for the exact variety or ask the manufacturer which salt has been used if this matters to your choice.

  • Choosing a large pack for one cup of coffee

    The pre-sliced wholemeal breakfast cake from Koek & Bakker described by ALDI comes in a 485 g pack. You may have some left over after a single coffee break.

    Compare the number of portions with how much you want to eat or take with you during your stay.

  • Assuming the allergens from the name ‘breakfast cake’

    Ingredients vary by product. For example, the Joybuy listing for G'woon Ontbijtkoek Gesneden mentions wholemeal rye flour; that tells you nothing about the ingredients in another variety.

    If you have a food allergy or intolerance, always check the allergen information on the packaging of the product you buy.

Relevant brands to consider

Peijnenburg

Jumbo lists Peijnenburg Chocolade Dubbel Donker 4 x 34 g, a product name that may appeal if you’re looking for a dark chocolate flavour.

  • Jumbo also lists Peijnenburg varieties in other pack formats, including individually wrapped portions.
  • ‘Dubbel Donker’ doesn’t confirm a cocoa percentage; check the current label for the ingredients in this exact variety.

Snelle Jelle

Jumbo lists a range of products under this brand, including spiced cake varieties and bars. It’s another option if the product format matters more to you than a confirmed dark cocoa flavour.

  • Products listed include Zero Kruidkoek and Kruidkoek Minder Suiker; check the nutritional information for each variety.
  • The spiced cake varieties mentioned aren’t identifiable as dark breakfast cake with a high cocoa content from their names alone.

Koek & Bakker

ALDI describes a pre-sliced wholemeal breakfast cake from Koek & Bakker in a 485 g pack.

  • The slices are ready to eat in your hotel room, so there’s no need to cut them.
  • This listing doesn’t confirm that it’s a dark cocoa variety; also consider whether a 485 g pack is right for your stay.

Breakfast cake on Joybuy

Related products coming soon.

Frequently asked questions

How can I tell if a breakfast cake has a high cocoa content?

Check the ingredients and any stated percentage of cocoa or cocoa mass on the current packaging. The name Peijnenburg Chocolade Dubbel Donker doesn’t confirm the percentage. Albert Heijn also points out that product information, including ingredients, can change.

Is pre-sliced breakfast cake handy with coffee in a hotel room?

Pre-sliced breakfast cake is handy if you don’t want to use a knife. The Koek & Bakker variety listed by ALDI is pre-sliced, but the 485 g pack may contain more than you want to take with you for one coffee break.

Does all breakfast cake contain iodine because of baker’s salt?

No, you can’t assume that from the product category. The Netherlands Nutrition Centre says bakers aren’t required to use baker’s salt, so check the label or ask the manufacturer about the exact variety if the type of salt matters to your choice.

Can I rely on an online product listing for allergen information?

Use an online listing as a guide, but check the allergen information on the packaging of the product you buy. Albert Heijn says that ingredient and allergen information can change; a listing for another breakfast cake doesn’t apply to your variety.