Looking for a rich cocoa flavour? Don’t choose a breakfast cake based on the words ‘dark’ or ‘cocoa’ alone: check the ingredients list and the stated cocoa percentage. According to Albert Heijn, Peijnenburg Zero Cacao contains 1% cocoa powder and is no longer in its range. If sugar or fibre matters more to you than cocoa, compare the nutritional information for the exact variant per 100 g and per portion.
You’re looking for a breakfast cake with a verifiable cocoa content, not just a dark-sounding name or packaging. Check the percentage for the exact variant: the Albert Heijn listing for Peijnenburg Zero Cacao states that it contains 1% cocoa powder.
You want to know what ‘no added sugar’ means for the nutritional value per slice. Check for any polyols too, and read the relevant guidance on the label.
You’re mainly after a traditional, wholemeal or sliced variety for a sweet breakfast; cocoa isn’t essential. Compare the packaging and ingredients of the variety available at your supermarket.
First decide whether cocoa, nutritional value or a familiar breakfast cake variety matters most to you. Then check the label of the product you want to buy.
| What to look for | What to check when buying | Who it matters to |
|---|---|---|
| Cocoa | Read the ingredients list and check whether the cocoa percentage is stated. Don’t rely on ‘dark’ or ‘cocoa’ in the name alone. | I want a distinct cocoa flavour and to know how much cocoa the breakfast cake contains. Around 33% of consumers prioritise a verifiable cocoa content. |
| Sugars and fibre | Compare sugars and fibre per 100 g and per portion. For varieties with no added sugar, check the polyol content too. | When comparing the nutritional value of my sweet breakfast, sugars, fibre and any sweeteners matter more than the product name. This is the main priority for around 42% of consumers. |
| Variety and availability | Check that the variety you want is available. If you have questions about rye or gluten, read the ingredients and allergen information on the packaging. | I’m looking for a breakfast cake that fits in with my usual shopping, and I focus mainly on the variety and ingredients. This is the priority for around 25% of consumers. |
According to its Albert Heijn listing, Peijnenburg Zero Cacao contains 1% cocoa powder. So the name alone doesn’t mean a breakfast cake has a high cocoa content.
Before choosing a variety for its cocoa, check the ingredients list and stated percentage.
According to Albert Heijn, Peijnenburg Zero Cacao contains 4.9 g of sugars and 24 g of polyols per 100 g. The product information warns that excessive consumption of sweeteners may have a laxative effect.
Read the nutritional information per 100 g and per portion, and check the ingredients and guidance for sweeteners.
Albert Heijn lists Peijnenburg Zero Cacao as no longer in its range. So a familiar product name doesn’t guarantee you’ll be able to buy that variety there.
Check the current product listing before comparing an alternative’s ingredients and nutritional value.
The product category doesn’t tell you what type of salt has been used in a particular breakfast cake.
If the presence of iodised baker’s salt matters to you, check the ingredients list.
Peijnenburg makes several varieties of breakfast cake, including Zero Cacao.
The own-brand range includes breakfast cake varieties that you can compare by ingredients, packaging and nutritional value.
Jumbo and PLUS list individually wrapped Snelle Jelle spiced cake, including zero and reduced-sugar varieties.
ALDI lists, among other products under this brand, sliced wholemeal breakfast cake and luxury breakfast cake with a generous filling.
Albert Heijn and Jumbo list sliced plain Bolletje breakfast cake.
No, those words don’t indicate the cocoa percentage on their own. According to Albert Heijn, Peijnenburg Zero Cacao contains 1% cocoa powder. For another variety, check the ingredients list and any stated percentage.
No, ‘no added sugar’ doesn’t mean a product contains no sugars. According to its Albert Heijn listing, Peijnenburg Zero Cacao contains 4.9 g of sugars per 100 g and uses sweeteners; compare the nutritional information for the variety you want to buy.
Don’t assume that it does. If the type of salt used matters to you, check the ingredients list for the specific breakfast cake.
