What should you look for when buying?
First decide whether you’d prefer to offer a seeded roll made with wholemeal flour or smaller, classic portions. Then check the allergens for each product and match the quantity to your break schedule.
| What to consider |
What to check when buying |
Who it matters to |
| Fibre and texture |
Check the type of flour, the seeds included and the fibre content per 100 g; seeds alone don’t tell you whether a roll is wholemeal. |
I’d like to offer a roll with a different bite from a classic currant bun during the break. For around 29% of consumers, that combination of texture and fibre is the deciding factor. |
| Allergen information |
Check the current ingredients and allergen information for the exact product, and make it available wherever you’re serving rolls unpackaged. |
If guests are helping themselves, I want to be able to answer questions about allergens in the rolls straight away. Accurate allergen information is a priority for around 29% of consumers. |
| Stock and freshness |
Compare the number of rolls with your schedule, and read the use-by and freezing instructions on the packaging. |
If attendance is uncertain, I want to keep some in reserve without unpacking more rolls than necessary. That’s why around 24% of consumers prioritise stock and freshness. |
| Small portions |
Compare the number of rolls per pack and the weight of each one; Jumbo lists six 65 g portions for its classic raisin and currant buns. |
For a short break, I want to serve a familiar roll without planning for large portions. For around 18% of consumers, serving portions simply is the biggest priority. |
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Frequently asked questions
Do I need to provide allergen information for unpackaged currant buns and muesli rolls?
Yes. The Netherlands Food and Consumer Product Safety Authority states that businesses serving unpackaged foods must inform customers about the relevant allergens. Make sure guests can find the information for each roll where it’s being served, or request it there in accordance with the applicable requirements.
Can I serve seeded muesli rolls to guests with a nut or sesame allergy?
Don’t judge by the appearance of the muesli roll. Check the exact product and, if necessary, provide a separate alternative that has been checked. Jumbo lists almonds and hazelnuts in its muesli rolls, which may also contain sesame; Albert Heijn lists hazelnut in its Extra lang lekker super mueslibollen, which may also contain sesame and other nuts.
Can I freeze spare rolls for a conference?
You can if the instructions for your chosen product allow it. Albert Heijn says to freeze its Extra lang lekker super mueslibollen on the day of purchase and use them within one month. For other rolls, check their individual packaging and plan your reserves for each break.
What food safety rules apply to conference catering?
The Netherlands Food and Consumer Product Safety Authority says that businesses producing, processing, selling or distributing food must work to a food safety plan or hygiene code based on HACCP. Take your chosen procedures into account when storing and serving the rolls.