When choosing a currant bun to enjoy with coffee on the go, focus on the feature that matters to you, not the word ‘premium’. Look specifically for wholemeal if that’s the type of grain you want, or compare storage instructions if you’re buying enough for several days of travel. If you’re mainly after something small to go with your coffee, a mini butter and raisin bun is a different type of product to consider, not a smaller currant bun. Whatever you choose, check the current ingredients, allergen information and storage instructions on the packaging.
You want a bun with your coffee and deliberately choose wholemeal over a white wheat option. Check that ‘wholemeal’ is stated on the packaging; according to the Netherlands Nutrition Centre, the term has a specific meaning when used for bread.
You’re buying enough for several days of travel and want to be able to store or freeze the buns at home. Follow the storage instructions on the packaging you choose.
You’d prefer a small bun with your coffee rather than a regular currant bun. A mini butter and raisin bun could suit you if size and butter as an ingredient are what matter; it’s still a raisin bun.
First, decide which feature matters most to you when you’re having coffee on the go. Then compare the packaging of the options you can actually buy.
| What to look for | What to check when buying | Who it matters to |
|---|---|---|
| Wholemeal and fibre | Look for the term ‘wholemeal’ and compare the fibre per 100 g on current packaging. | If I want a wholemeal bun with my coffee, I don’t want to judge by its colour or how much fruit it contains. Around 31% of consumers prioritise wholemeal and fibre. |
| Storing buns for several days | Check the best-before date and the storage and freezing instructions for this product. | For several days of travel, I want to be able to buy ahead rather than pick up a new bag every morning. Planning ahead is the main priority for around 25% of consumers. |
| A little something with your coffee | Compare the size, number of buns and ingredients; a mini butter and raisin bun is not a currant bun. | I’d prefer a small bun with my coffee, perhaps with butter as an ingredient, rather than a regular currant bun. That’s the most important factor for around 25% of consumers. |
| Buying a regular bag | Compare the type of product, number of buns and availability in store. | If I want something simple with my coffee on the go, I prioritise a regular bag that’s easy to find. Around 19% of consumers put this practical choice first. |
The word doesn’t tell you whether a bun is wholemeal, keeps for longer or comes in a smaller size.
Choose the feature that matters for your coffee break and check it on the product packaging.
A white wheat raisin and currant bun can contain plenty of raisins. According to the Netherlands Nutrition Centre, the term ‘wholemeal’ on bread is linked to the use of wholemeal flour.
Check the product name and ingredients list rather than judging by the colour or filling.
Ingredients and allergen information can vary or change between products and packs. This is especially important if you need to check a bun because of an allergy.
Read the label on the pack you’re buying every time.
The name of a bakery product doesn’t tell you what type of salt was used in that particular product.
If iodine matters to your choice, check the current ingredients list rather than making assumptions.
Albert Heijn offers both regular raisin and currant buns and a wholemeal version called Extra lang lekker.
Jumbo offers a regular bag of six white wheat raisin and currant buns.
ALDI lists a regular bag of raisin and currant buns, as well as mini butter and raisin buns.
PLUS offers a regular bag of currant buns and a version called Lekker lang lekker.
Lidl describes a bag of six soft currant buns available to buy in store.
No, don’t assume this about a particular currant bun. Check the ingredients list on the packaging if the type of salt used matters to your choice.
Read the allergen information on the pack you’re buying, even if you’ve had the same product before. Regular versions from retailers including Jumbo and PLUS list wheat and milk; according to the Netherlands Food and Consumer Product Safety Authority, legally required allergens must be clearly stated on the label.
You can freeze products whose packaging says this is suitable. Albert Heijn says to freeze its regular raisin and currant buns on the day of purchase; for its Lekker lang lekker version, PLUS also recommends using them within one month. Always follow the instructions on your pack.
Look for the term ‘wholemeal’ on the packaging rather than judging by the colour. According to the Netherlands Nutrition Centre, ‘wholemeal’ bread is made with wholemeal flour.
