Who are these rolls suitable for?

Regular breakfast eaters

If you often eat a roll with savoury toppings, you can choose a pack size and weight that match the portions you use at home.

Those stocking up or looking for convenience

If you want to keep rolls in the freezer or cupboard, choose between bake-at-home and frozen rolls based on the appliances and freezer space you have, and when you plan to eat them. Fresh rolls are best for eating straight away.

Shoppers with specific dietary or allergen requirements

If you’re looking for wholemeal flour, fibre or iodised salt, check the ingredients list and nutritional information. If you need to avoid gluten or have other allergen requirements, the latest allergen information is what matters. A standard wheat roll may not be suitable.

What should you look for when choosing?

First, work out how many rolls you need and when you want to eat them. Then compare the preparation method and the label information that matters for your breakfast.

What to consider What to check Who it matters to
Portions and pack size Check the number of rolls and the total pack weight. Think about how many portions you’ll actually use. I want to buy rolls that suit my breakfasts, without having any left over. Around 33% of consumers prioritise pack sizes that suit their needs.
Storage and preparation Check whether the rolls are fresh, bake-at-home or frozen, and read the preparation and storage instructions. On busy mornings, I want to know whether I’ll need to bake them and whether I can use them in time after defrosting. Around 27% of consumers give storage and convenience top priority.
Wholemeal flour, fibre and salt Check the stated proportion of wholemeal flour, the fibre per 100 g, and the ingredients list for iodised salt or baker’s salt. If I’m deliberately looking for a wholemeal roll, I don’t want to rely on its name or colour alone. Around 27% of consumers place the greatest importance on this nutritional information.
Allergens and gluten-free options Read the latest allergen information. If you need to avoid gluten, check that the product is explicitly labelled gluten-free. I need to be able to check which allergens a roll contains before choosing one. For around 13% of consumers, this is their top priority.

Common mistakes

  • Looking only at the number of rolls

    Packs containing the same number of rolls can have different total weights. The number alone won’t tell you how large the portions are.

    Check both the number of rolls and the pack weight before deciding how many you’ll need for breakfast.

  • Assuming multigrain means wholemeal

    Multigrain means that several types of grain have been used; it doesn’t mean that all the flour is wholemeal. PLUS states that its multigrain rolls contain 56% wholemeal wheat flour, while Albert Heijn lists 100% wholemeal flour for AH Pistolet volkoren.

    If the amount of wholemeal flour matters to you, check the ingredients and fibre per 100 g.

  • Assuming every roll contains iodised salt

    According to the Voedingscentrum, using baker’s salt is not compulsory. You can’t assume a roll is made with it just from the product name.

    Check the ingredients list for iodised salt or baker’s salt.

  • Defrosting frozen rolls without a plan for using them

    Jumbo states that its Diepvries Pistolets Wit must not be refrozen after defrosting and must be prepared and eaten within 24 hours.

    Read the instructions on your pack and only defrost as many rolls as you can use within the stated time.

    Otherwise, defrosted rolls may go to waste.

Brands to consider

These brands offer a range of rolls. The features listed apply to the specific products mentioned and not necessarily to every roll from that brand.

Albert Heijn

An option if you’re looking for an individual wholemeal roll or want to consider a separate gluten-free option.

  • Albert Heijn states that AH Pistolet volkoren contains 100% wholemeal flour and 7,1 g of fibre per 100 g. There’s also AH Glutenvrij Pistolets wit, sold in a pack of two.
  • According to Albert Heijn, the wholemeal roll mentioned is only available in store. Check the latest ingredients and allergen information for both options.

Jumbo

Offers, among other options, white and multiseed bake-at-home rolls, as well as a frozen white variety.

  • The white bake-at-home rolls come in a pack of four, with a total weight of 300 g.
  • Jumbo says that Diepvries Pistolets Wit should be stored at −18 °C. Once defrosted, they must not be refrozen and should be prepared and eaten within 24 hours.

Lidl

Lidl’s white roll is a fresh wheat roll for anyone looking for an in-store option.

  • Lidl describes Pistolet wit as a white wheat roll.
  • The product is listed as available in store only. Check the ingredients and allergen information there if they’re important to your choice.

ALDI

An option if you’d like to pick up a fresh white roll individually.

  • ALDI sells its white roll individually.
  • Check the latest product information for ingredients, fibre and allergens if these are key to your breakfast choice.

PLUS

Offers white and multigrain rolls to bake at home.

  • PLUS states that Pistolets meergranen contains 56% wholemeal wheat flour and 7 g of fibre per 100 g.
  • The multigrain variety contains wheat and other cereals containing gluten. Check the latest allergen information and follow the baking instructions.

Dirk

Offers packs of white bake-at-home rolls and an individual brown wheat roll.

  • The 1 de Beste Pistolets wit pack contains four rolls with a total weight of 300 g; the individual brown wheat roll weighs 80 g.
  • Check the latest packaging for the white bake-at-home variety if ingredients or allergens will affect your choice.

Rolls at Joybuy

Related products coming soon.

Frequently asked questions

Are multigrain rolls the same as wholemeal rolls?

No. The name multigrain doesn’t mean that all the flour is wholemeal. Check the ingredients for the stated proportion of wholemeal flour and compare the fibre per 100 g if you’re choosing between varieties.

Does every roll contain iodised salt?

No. According to the Voedingscentrum, using baker’s salt is not compulsory. Check the ingredients list for the roll you’ve chosen to see whether it contains iodised salt or baker’s salt.

Can I choose regular multigrain rolls if I need to avoid gluten?

Don’t rely on the name multigrain: according to PLUS, its Pistolets meergranen contains wheat, rye, barley and oats, among other ingredients. If necessary, look for a product explicitly labelled gluten-free and check its latest allergen information too.

How long should bake-at-home rolls go in the oven?

Follow the instructions on the pack you’ve chosen. PLUS says to bake Pistolets meergranen in the oven at 220 °C for 8–10 minutes, or in a preheated air fryer at 200 °C for 4 minutes. Instructions may differ for other products.

What should I do with defrosted frozen rolls?

According to Jumbo, Diepvries Pistolets Wit must not be refrozen after defrosting and should be prepared and eaten within 24 hours. For other varieties, follow the storage instructions on the pack.