Hosts with guests who have different preferences
If one guest prefers white bread and another prefers wholemeal, you can serve both types separately. That way, neither has to be the default choice for everyone.
Who is this choice relevant to?
Shoppers keeping an eye on wholegrains and fibre
A dark colour or the name ‘multigrain’ alone doesn’t tell you whether a crusty roll is wholemeal. Check the product description, ingredients and fibre content per 100 g.
Hosts who want to bake the rolls just before serving
If you’d like to serve the rolls warm, part-baked rolls are an option, provided you have a suitable oven or air fryer and can fit the cooking time into your plans.
What should you consider when choosing?
First decide whether you want to offer both white and wholemeal rolls. Then choose between ready-to-serve rolls and those that need baking for each type.
| What to consider | What to look for | Who it matters to |
|---|---|---|
| Choosing between white and wholemeal | Include both types separately in your plans and label or place them clearly apart. | If guests have different bread preferences, I don’t want one type to be their only option. This is the most important factor for around 33% of consumers. |
| Wholemeal and fibre | Check that ‘wholemeal’ appears in the product description and compare the fibre content per 100 g. | If wholemeal is the deciding factor for me, I want to be able to tell from the ingredients, not just the colour. This is the main buying concern for around 25% of consumers. |
| When you’ll serve them | Check whether the rolls need baking, and look at the time, temperature and equipment available. | If I want to serve the rolls warm, baking them needs to fit into my plans. Around 25% of consumers put this first. |
| Allergen information | Check the current packaging or, for unwrapped rolls, ask for allergen information before buying. | If I need to cater for an allergy, I want information about the exact rolls I’m serving. This is the main concern for around 17% of consumers. |
Common mistakes
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Assuming ‘multigrain’ means wholemeal
The name ‘multigrain’ alone doesn’t confirm that a crusty roll is wholemeal. PLUS describes its multigrain roll as a wholemeal multigrain roll, but that doesn’t automatically apply to other products.
Look for ‘wholemeal’ on the packaging, and compare the ingredients and fibre content per 100 g.
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Buying part-baked rolls without planning when to serve them
Part-baked rolls take time to prepare and need space in the oven or air fryer. If you need to bake several batches, the first rolls may cool down before everything is ready to serve.
Check the instructions and the number of rolls per pack, and plan the baking around serving time.
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Relying on allergen information from a previous purchase
Ingredients and information on packaging can change. The product examples mentioned contain wheat; other allergens vary by product.
Check the current packaging of the rolls you buy. For unwrapped rolls, ask about allergen information before purchasing.
Relevant shops and brands
Albert Heijn
Albert Heijn provides product information for both a white wheat roll and a wholemeal roll.
- The wholemeal roll lists 100% wholemeal flour and 7.1 g of fibre per 100 g.
- Check the packaging when you buy, as product information can change.
Jumbo
Jumbo lists several types of crusty rolls in its range overview.
- One listed frozen wholemeal roll contained 6.7 g of fibre per 100 g.
- The product page said that this particular variety was no longer available in the online range. Check which types are available locally.
PLUS
PLUS provides product information for white part-baked rolls and wholemeal multigrain part-baked rolls.
- The multigrain variety lists 56% wholemeal wheat flour and 7 g of fibre per 100 g.
- Follow the cooking instructions on the packaging you buy, as product information can change.
Lidl
Lidl lists a white crusty roll among the rolls baked in store.
- A white crusty roll can provide the white option on a mixed platter of rolls.
- The wholemeal bun mentioned is a different type of bread roll, not a confirmed wholemeal crusty roll. Check the range at your local store.
ALDI
ALDI lists a white crusty roll and sells baked rolls in stores with an in-store bakery.
- The white crusty roll is an option for guests who prefer white bread.
- Check in store whether a suitable wholemeal crusty roll is also available.
Crusty rolls on Joybuy
These white crusty rolls are a good fit for the white option on a mixed platter. Add wholemeal crusty rolls separately if you want to cater for both preferences.
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g'woon White Rustic Pistolet, 4 pieces
A white option for guests who prefer white crusty rolls; this pack contains 4.
Check the packaging to see whether the rolls need baking and which allergen information applies to this product.
Frequently asked questions
Why serve both white and wholemeal crusty rolls?
When guests have different preferences, they can choose the type of bread they like. Keep the white and wholemeal rolls separate so it’s clear which is which.
How long should part-baked rolls go in the oven?
It varies by product. PLUS says to bake its white and wholemeal multigrain part-baked rolls for 8–10 minutes in an oven at 220 °C, or for 4 minutes in a preheated air fryer at 200 °C. Follow the instructions on the packaging of the variety you buy.
Where can I find allergen information for unwrapped crusty rolls?
Ask the seller for allergen information if it isn’t clearly available for unwrapped rolls. For pre-packed products, the information is on the label, according to the Netherlands Food and Consumer Product Safety Authority.
Does every Dutch crusty roll contain iodine from baker’s salt?
No, don’t assume that it does. According to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt. For pre-packed rolls, check the ingredients; for unwrapped rolls, ask which type of salt has been used.