Who is this guide for?

Organisers looking for rolls for a group

You want to know how many rolls to buy and whether individual rolls or a multipack will better suit the number of snacks you’re serving.

Shoppers comparing different types of bread

You want to look beyond white rolls at multigrain varieties, paying attention to the ingredients and fibre per 100 g.

Shoppers who want to serve food quickly

You’re choosing between individual rolls and bake-at-home rolls based on the time, equipment and quantity available.

What should you look for?

Work out how many rolls you need and whether you want to serve them straight away. Then compare the types of bread and, if you have specific dietary requirements, check the latest product label.

What to consider What to check before buying Who it matters to
Quantity and packaging Check the number of rolls and the pack weight; an individual roll and a pack of four are not automatically equivalent portions. If I’m making snacks for a group, I want enough rolls without having too many left over. For around 36% of consumers, quantity comes first.
Type of bread Check the ingredients and fibre per 100 g; the name ‘multigrain’ doesn’t tell you how much wholemeal flour a roll contains. I don’t want to serve only white rolls, and would rather choose based on the nutritional information than the colour. The type of bread is the main consideration for around 21% of consumers.
Preparation Check whether the rolls need baking and what time, temperature and equipment the packaging specifies. If the food needs to be on the table quickly, I want to know whether I can serve the rolls straight away or need to bake them first. Around 14% of consumers prioritise this.
Ingredients and allergens Read the latest allergen information and check the label to see whether iodised salt or baker’s salt has been used. If ingredients are a deciding factor for my guests, I want to be able to check the label before choosing rolls. This is the main priority for around 29% of consumers.

Common mistakes

  • Assuming an individual roll and a pack are equivalent portions

    An individually sold roll and a pack of four don’t tell you, on their own, how much bread you’ll be serving per person.

    Count how many rolls you need and, for multipacks, check the weight and size too.

  • Assuming multigrain means wholemeal

    The term ‘multigrain’ doesn’t tell you how much wholemeal flour or fibre a roll contains.

    Read the ingredients and compare the fibre per 100 g if it matters to your choice.

  • Assuming every roll contains baker’s salt

    According to the Voedingscentrum, using baker’s salt in bread is not compulsory.

    For packaged rolls, check the ingredients for iodised salt or baker’s salt. For unpackaged bread, ask the shop or bakery which ingredients have been used.

  • Leaving it until snack night to check how to prepare them

    Bake-at-home rolls need time and space in the oven or air fryer. If you’re preparing a lot, the space available may determine how many batches you need.

    Check the instructions on the pack you’ve chosen in advance and work out how many rolls you can bake at once.

Brands to consider

Albert Heijn

Albert Heijn lists a pack of four crusty rolls.

  • A pack of four is a handy quantity to plan around when serving several snacks.
  • According to the product page, the rolls listed are only available in store.

Jumbo

Jumbo offers a range of rolls, including white, multiseed, frozen, sourdough and spelt varieties.

  • The range gives you a choice of bread types and formats.
  • Check whether each variety is sold individually, is a bake-at-home product or comes frozen.

Lidl

Lidl lists an individual white roll as an in-store product.

  • Buying rolls individually lets you choose the number you need.
  • Check the latest product information in store for the roll you choose.

ALDI

ALDI lists an individual white roll, along with other types of bake-at-home rolls.

  • An individual roll may suit you if you don’t want to buy a whole pack of bake-at-home rolls.
  • Piccolo rolls, petit pains and Kaiser rolls are different types of bread, so check which one you’re actually choosing.

PLUS

PLUS lists white and multigrain rolls, among other varieties.

  • The multigrain variety described includes ingredient and nutritional information, as well as baking instructions.
  • Check the instructions and ingredients for the specific variety you’re buying.

Dirk

Dirk lists white and multigrain bake-at-home rolls in packs of four, weighing 300 g.

  • Both varieties listed contain the same number of rolls and have the same pack weight.
  • The types of bread differ; read the label if ingredients or nutritional values matter to your choice.

Crusty rolls at Joybuy

This pack of four rolls could suit a snack night with several portions to serve. Check the pack for preparation instructions and any information that matters to your group.

g'woon White Rustic Pistolet, pack of four

g'woon White Rustic Pistolet, 4 pieces

This pack of four rolls could work well for a snack night with several portions to serve. Check the latest pack for preparation instructions, ingredients and allergen information.

View at Joybuy

Frequently asked questions

How do I compare individual rolls with a multipack for a group?

Start with the number of rolls you want to serve, then compare their size and, for multipacks, the weight. An individual roll and a pack of four don’t necessarily work out to the same amount per portion.

Can bake-at-home rolls go in an air fryer?

Only if the pack for the variety you’ve chosen gives air-fryer instructions. For the white and multigrain rolls described, PLUS recommends four minutes at 200 °C in a preheated air fryer. For other products, follow the instructions on the pack.

Is a multigrain roll the same as a wholemeal roll?

No. The term ‘multigrain’ doesn’t tell you how much wholemeal flour a roll contains. Check the ingredients and fibre per 100 g: for the multigrain rolls described, PLUS lists 56% wholemeal wheat flour and 7 g of fibre per 100 g.

Does every Dutch roll contain iodised baker’s salt?

No. According to the Voedingscentrum, using baker’s salt in bread is not compulsory. Check the ingredients on packaged rolls; the white and multigrain rolls described by PLUS list iodised salt.

Where can I check the allergens in crusty rolls?

Read the latest allergen information on the pack of the variety you’re buying. The multigrain rolls described by PLUS contain wheat, rye, barley and oats, among other ingredients; don’t assume another roll has the same ingredients.