For an office lunch with generous fillings, choose a roll based on its size and how it is prepared. ‘Thick cut’ alone doesn’t tell you how much filling a roll can hold. To compare fibre content, check the nutritional information per 100 g for a wholemeal or multigrain option. For a group order, also make sure the quantities and allergen information suit everyone attending.
If you’re choosing rolls for a generously filled lunch, compare the weight and shape of each one. For a larger order, try a small quantity first to see whether the rolls are practical to fill and hand out.
Compare the product description, ingredients and fibre per 100 g. The word ‘multigrain’ alone doesn’t tell you how much wholemeal flour a roll contains.
Ask attendees about their dietary requirements before ordering, then check the latest allergen information for each product you choose. For unpackaged rolls, ask for this information before buying.
Start with the size you need for your fillings. Then compare the nutritional information and check that the quantities, preparation and allergen information suit your group lunch.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Size for generous fillings | Compare the weight and shape of each roll; try a small quantity first if you’re placing a large order. | I want plenty of room for fillings, without discovering at serving time that the rolls are too small. For around 36% of consumers, suitability for generous fillings comes first. |
| Fibre and wholemeal content | Read the product description and compare fibre per 100 g and the proportion of wholemeal flour. | If I’m keeping an eye on fibre, I don’t want to rely only on the brown colour or the word ‘multigrain’. Around 29% of consumers give this nutritional information top priority. |
| Quantities and preparation | Check the number of rolls in each pack and whether they need to be baked. | For a team lunch, I want to order enough rolls and know whether we need to bake them before serving. This is the main purchasing concern for around 21% of consumers. |
| Allergens and dietary requirements | Read the latest ingredients and allergen information, including any ‘may contain’ statements. | If colleagues mention an allergy or other dietary requirement, I need to be able to check which rolls are suitable for them. For around 14% of consumers, this check is the top priority. |
A roll’s name or colour doesn’t tell you how much wholemeal flour it contains. That matters when you want to compare products by fibre content.
Check the product description and ingredients list, then compare the fibre per 100 g.
This description won’t help you compare the size or suitability of these rolls for generous fillings.
Check the weight and shape of each roll, and try a small quantity with your chosen fillings before ordering for a large team lunch.
At that point, it can be difficult to find a suitable roll for someone who has told you about an allergy. According to the Netherlands Food and Consumer Product Safety Authority, businesses must inform customers about allergens present in their products.
Ask about dietary requirements in advance and keep the current packaging or product information handy when serving lunch.
Albert Heijn offers white, brown, wholemeal and sourdough rolls, among other options. This gives you the choice of a ready-to-eat roll or one you bake at home.
PLUS offers white and multigrain bake-at-home rolls, among other options. If you’re planning a lunch, check that you have the time and equipment to prepare them.
Under its 1 de Beste brand, Dirk offers rustic multigrain bake-at-home rolls, among other options.
ALDI lists a white roll sold individually. Individual rolls can be handy when you want to choose the exact quantity you need.
Lidl lists brown rolls among its products.
These white rolls are an option if you’re looking for lunch for several colleagues. If you’re planning generous fillings, check their size and whether they need to be prepared.
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A pack of four white rolls for a group lunch.
Check the size for generous fillings, how they should be prepared and the latest allergen information on the packaging.
Not for comparing the size or sturdiness of these rolls. Check the weight and shape of each one, and if you’re placing an important group order, try one first to see whether it suits your fillings.
No. Check the product description and ingredients list for the option you choose. PLUS states that its Pistolets meergranen contains 56% wholemeal wheat flour; this doesn’t automatically apply to other multigrain rolls.
For packaged rolls, read the label. For unpackaged rolls, ask for allergen information before buying. According to the Netherlands Food and Consumer Product Safety Authority, businesses must inform customers about allergens present in their products.
Don’t assume so. PLUS lists iodised salt in its multigrain rolls, as does Albert Heijn for the AH Liefde & Passie Desem pistolet volkoren. For any other product, check the latest ingredients list.
Follow the instructions for the product you buy and check in advance what equipment is available. PLUS says its multigrain rolls take 8–10 minutes in an oven at 220 °C or 4 minutes in a preheated air fryer at 200 °C. These timings won’t necessarily apply to other rolls.
