Which option is right for you?

Lunch-makers who care about presentation

You’re looking for a roll that can take generous fillings, and the rustic look matters more to you than a specific fibre content. Check how the rolls are sliced if you want to fill them straight away.

Shoppers comparing wholemeal and fibre content

You want to choose rolls for regular use based on their stated ingredients. In that case, a name such as ‘multigrain’ is no substitute for checking the wholemeal flour content and fibre per 100 g on the label.

Shoppers who want to serve quickly and check labels

You’re choosing between a ready-to-serve roll and a part-baked one, but want to check how to prepare it, as well as the ingredients and allergens, before you buy.

What should you look for?

First decide whether presentation, ingredients or ease of serving matters most to you. Then check how your chosen rolls are sliced and read the information on the packaging.

What to consider What to check before buying Who is it most important to?
Presentation and bread type Check the type of bread and find out whether the rolls come pre-split. If I’m serving rolls with generous fillings, I want to know in advance what they’ll look like and whether I’ll need to slice them myself. Around 31% of consumers put presentation and bread type first.
Wholemeal flour and fibre Compare the stated wholemeal flour content and fibre per 100 g; don’t rely on ‘multigrain’ alone. When I buy rolls regularly, I want to compare what’s in them rather than rely on the product name. This is the top priority for around 31% of consumers.
Preparation Check whether the rolls are ready to serve or need baking, and follow the instructions for your appliance. When I need to get lunch ready quickly, I want to know whether I need to preheat the oven and bake the rolls first. Ease of serving matters most to around 23% of consumers.
Ingredients and allergens Check the latest label for grains, allergens and the type of salt listed. If I need to avoid or look out for specific ingredients, I want to check them for each variety before buying. This is a priority for around 15% of consumers.

Common mistakes

  • Assuming ‘multigrain’ means ‘wholemeal’

    The names don’t tell you the same thing about the ingredients. PLUS states that its multigrain rolls contain 56% wholemeal wheat flour, while Albert Heijn states that its wholemeal roll contains 100% wholemeal flour.

    Compare the wholemeal flour content and fibre per 100 g for the products you’re considering.

  • Assuming from the name that a roll is already sliced

    ‘Crusty roll’ or ‘rustic’ doesn’t in itself mean that the roll comes pre-split. This is especially important if you want to fill the rolls straight away.

    Check the packaging or ask in store how the rolls are sliced. Otherwise, be prepared to slice them yourself.

  • Using the same baking time for every part-baked roll

    Instructions vary by product. For example, PLUS recommends baking its white rolls for 8–10 minutes in an oven at 220 °C; for its white rustic rolls, PLUS recommends 6–8 minutes at 220 °C.

    Follow the instructions on your pack and allow time for preheating if needed.

  • Assuming the ingredients are the same across varieties

    Rolls can contain different grains and other allergens. You’ll also need to check the type of salt used for each product.

    Before buying, check the latest ingredients and allergen information for the variety you’ve chosen.

Brands to consider

Albert Heijn

A useful option if you’re looking for an individually available roll with clearly stated wholemeal content.

  • Albert Heijn states that the AH Pistolet volkoren contains 100% wholemeal flour and 7,1 g of fibre per 100 g.
  • Check the packaging to see whether the roll is sliced and whether the product information still matches the stated details.

Jumbo

A good place to compare varieties such as white and multiseed rolls.

  • The Jumbo range includes different types of crusty rolls and bread rolls.
  • Check how each variety is sliced, along with its ingredients and nutritional information.

PLUS

Worth considering if you want to compare white, rustic and multigrain part-baked rolls at product level.

  • For the varieties reviewed, PLUS provides details including ingredients, nutritional information and baking instructions.
  • Ingredients, allergens and baking times vary by product, so follow the instructions on the pack you buy.

Dirk

A reference point for packs of four white or multigrain part-baked rolls.

  • For both varieties reviewed, Dirk lists a pack of four weighing 300 g.
  • To compare fibre, ingredients and allergens, check the label on the pack you choose.

ALDI

A good option if you’re looking for an individual, ready-baked white roll rather than baking rolls at home.

  • ALDI lists a ready-baked white roll sold individually.
  • Check the latest ingredients, allergen information and how the roll is sliced in store if these affect your choice.

Crusty rolls at Joybuy

This product selection is suited to anyone looking for white rolls with a rustic look for a filled lunch. Before buying, check whether the rolls come pre-split and whether you need to bake them first.

Pack of g'woon White Rustic Pistolet, 4 pieces

g'woon White Rustic Pistolet, 4 stuks

Worth considering if you’re looking for white rolls with a rustic look to fill. The pack contains four rolls. Check the packaging for slicing details, baking instructions and the latest ingredients and allergen information.

View at Joybuy

Frequently asked questions

For a luxurious lunch, should I choose white, multigrain or wholemeal rolls?

Choose based on what matters most for your lunch: how the rolls look or having clear information about what’s in them. If fibre is a priority, compare the fibre per 100 g and the wholemeal flour content. ‘Multigrain’ alone doesn’t tell you how much wholemeal flour is used. Whichever type you choose, check how the rolls are sliced if you want to fill them straight away.

Can you cook part-baked rolls in an air fryer?

Some varieties can: PLUS recommends cooking its white rolls and white rustic rolls for four minutes in a preheated air fryer at 200 °C. For another variety, follow the instructions on its own packaging rather than using the same cooking time.

Is a multigrain roll automatically wholemeal?

No. The name ‘multigrain’ doesn’t tell you how much wholemeal flour it contains. PLUS states that its multigrain rolls contain 56% wholemeal wheat flour; Albert Heijn states that the AH Pistolet volkoren contains 100% wholemeal flour. Compare the specific product labels and the fibre per 100 g.

How can I tell whether a roll contains iodised salt?

Check the ingredients list for the roll you’ve chosen to see whether it lists iodised salt. Don’t rely solely on the type of bread or information about another variety.