Who is this choice relevant to?

Families with fussy eaters

If not everyone likes the same kind of roll, serving white and wholemeal rolls gives everyone the chance to choose. Keep the varieties easy to tell apart after baking.

Families keeping an eye on fibre

If you’re specifically looking for wholemeal rolls, the ingredients list is more useful than the word ‘multigrain’. Compare the fibre per 100 g for the products you’re considering.

Hosts baking rolls just before dinner

If you want to serve warm rolls, you’ll need to fit the baking in around the rest of dinner. Check whether each pack’s instructions allow for oven or air fryer preparation, and follow the method given.

What should you look for when choosing?

Serving a mix of white and wholemeal rolls gives guests a choice to suit different tastes. If you’d rather serve just one type, let your guests’ preferences and the label guide you: multigrain doesn’t automatically mean wholemeal.

What to consider What to check when buying Who it matters to
Different tastes Work out how many white and wholemeal rolls you need, and keep the varieties separate on the table. If people at the table want different rolls, I want to be able to offer both. This freedom of choice is a priority for around 27% of consumers.
Wholemeal and fibre Check the wholemeal claim and ingredients for wholemeal flour; compare the fibre per 100 g in similar products. If I’m choosing a wholemeal roll, I don’t want to rely on the word ‘multigrain’ alone. Around 33% of consumers make this check a priority.
Preparation time Check the preparation instructions and whether they apply to an oven, air fryer or frozen product. I want to serve warm rolls without baking them clashing with the rest of dinner. This is the most important factor for around 20% of consumers.
Ingredients and allergens Read the current ingredients and allergen information on the pack you choose, even if you’ve bought the product before. If I need to consider what my guests can or can’t eat, I want to be able to check the information for each variety. For around 20% of consumers, checking the label is their top priority.

Common mistakes

  • Assuming multigrain means wholemeal

    According to the Netherlands Nutrition Centre, ‘multigrain’ means that at least three types of grain are used. The name doesn’t tell you whether those grains are wholemeal.

    Check the wholemeal claim and ingredients list for the specific roll. If fibre matters to you, compare the nutritional information per 100 g.

  • Relying on an old product page for up-to-date information

    A variety you viewed previously may no longer be available. The packaging of the product you actually buy is also the best source of current ingredients and allergen information.

    Check which varieties are available shortly before dinner and read the current label.

  • Mixing up white and wholemeal rolls after baking

    Guests may find it difficult to tell which roll suits their preference, especially when different types are served on the same platter.

    Use separate platters or clear labels, and keep the packaging handy in case anyone asks about ingredients or allergens.

  • Using the same baking time for every roll

    Instructions for one bake-at-home roll may not apply to another variety or to a frozen roll.

    Follow the preparation method, temperature and timing given on each pack.

Brands to compare

Albert Heijn

Albert Heijn offers white crusty rolls, as well as categories for white, brown and wholemeal bake-at-home bread. This gives you options when putting together a mixed platter of rolls.

  • The ingredients for AH Pistolet wit are listed, including wheat flour and iodised salt.
  • A pack of white rolls that was previously available is no longer sold, so check which variety you can buy now.

Jumbo

Jumbo lets you compare white crusty rolls with other varieties. One separately described wholemeal product was a par-baked frozen roll.

  • The product description makes it clear that the frozen variety described is a wholemeal roll.
  • Check whether the variety you want is available and read the preparation instructions on the pack you choose.

PLUS

PLUS provides product information for white and multigrain bake-at-home rolls, so you can compare the ingredients and preparation instructions for each variety.

  • PLUS states that its multigrain rolls contain 56% wholemeal wheat flour; the white variety has separate preparation instructions.
  • Don’t assume that other multigrain rolls have the same ingredients as the PLUS variety.

Dirk

Dirk has listed a pack of four multigrain rolls. It’s one option to consider when choosing rolls for a mixed platter.

  • Knowing how many rolls come in a pack helps you plan how many you’ll need.
  • Check the current label to make sure the ingredients, nutritional information and allergens suit your guests; the word ‘multigrain’ doesn’t prove that the product is wholemeal.

ALDI

ALDI lists a single white crusty roll and also mentions white and wholemeal rolls in its bakery range.

  • Buying a single white roll makes it easy to top up the number of white rolls you need.
  • The mention of wholemeal rolls doesn’t confirm that every store stocks a wholemeal crusty roll.

Lidl

Lidl’s bakery range includes rolls and bake-at-home bread. Check in store to see which crusty rolls suit the platter you’re planning.

  • Lidl provides ingredients and allergen information for its fresh-from-the-oven range.
  • Check the information for the specific roll; the general bakery category doesn’t tell you what a particular roll contains.

Crusty rolls on Joybuy

Matching products will be available soon.

Frequently asked questions

Is a multigrain crusty roll automatically wholemeal?

No. According to the Netherlands Nutrition Centre, ‘multigrain’ means that at least three types of grain have been used, not that the roll is wholemeal. Check the claim and ingredients for the product you choose.

Can bake-at-home rolls be cooked in an air fryer for dinner?

Yes, if the instructions on the pack you’ve chosen allow it. PLUS says to cook its white and multigrain bake-at-home rolls in a preheated air fryer at 200 °C for four minutes; don’t use this timing for other products.

Which allergens should I check when serving different rolls?

Check the current allergen information for each variety separately. The PLUS multigrain product described lists wheat, rye, barley and oats as gluten-containing cereals, and may contain soya, milk and sesame. Other rolls may have different ingredients.

How can I tell if a roll contains iodised salt?

Read the ingredients list on the specific pack. The white rolls described by Albert Heijn and PLUS list iodised salt, but this doesn’t tell you anything about the ingredients in other varieties.